Baby Powder Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Global Baby Powder 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t es t  r e po r t  by  I M ARC G r ou p ,  t i t l ed  "B aby  Pow d er  M arke t :  
G l o ba l  I ndu st ry  T re nds ,  Sh are ,  S i ze ,  G row t h ,  O pp or t u n i t y  an d  Fo recas t  20 24 -
2032 , "  t he  g loba l  bab y  pow der  m ar ke t  s i ze  r eache d  US $  1 . 3  B i l l i o n  i n  2 023 .
Baby  po wder  i s  a  f in e l y  t ex t u r ed ,  t a l c  o r  co r ns t a r ch - base d  po wder  t ha t  i s  com m o n ly  
Report use d  f o r  va r io us  pu r p oses ,  p r im a r i l y  i n  t he  r ea lm  o f  pe r so na l  ca r e  a nd  hyg ie ne .  I t  i s  asso c ia t e d  w i t h  i n f a n t  c a r e  d ue  t o  i t s  g en t l e  and  soo t h ing  qu a l i t i es ,  m a k ing  i t  a  
s t ap le  i n  m any  hous eho lds  w i t h  bab ies .  Th e  pow der  i s  t yp ic a l l y  ap p l i ed  t o  a  baby ' s  
Highlight and de l i ca t e  sk in  t o  a bso r b  exc ess  m o is t u r e ,  p r ev en t  f r i c t i on - i nduc ed  i r r i t a t i ons ,  a nd  
m a i n t a in  a  d r y  and  com f o r t ab le  e nv i r on m en t .  
Th i s  can  be  pa r t i cu la r l y  use f u l  i n  a r ea s  p r one  t o  m o i s t u r e  acc um u la t i on ,  such  as  t he  
Description d iape r  r e g ion .  The  f i ne  pa r t i c l es  o f  baby  powd er  he l p  t o  c r ea t e  a  ba r r i e r  be t we en  
t he  sk in  f o lds ,  r edu c ing  t he  r i s k  o f  c ha f i ng  an d  r a she s .  B eyond  i t s  i n f an t - o r i en t ed  
app l i c a t i on s ,  ba by  po wde r  has  a l so  been  u sed  by  a du l t s  f o r  i t s  abs o r be n t  an d  od o r -
neu t r a l i z i n g  p r ope r t i es .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / bab y - po wder - m ar k e t / r e que s t sam p le
Report Description
G l o b a l  B a b y  P o w d e r  M a r k e t  T r e n d s :
T h e  g l o b a l  m a r k e t  i s  p r i m a r i l y  d r i v e n  b y  i t s  w i d e s p r e a d  u s e  a n d  p e r c e i v e d  b e n e f i t s  i n  i n f a n t  c a r e  a n d  p e r s o n a l  h y g i e n e .  B a b y  p o w d e r ,  
t r a d i t i o n a l l y  c o m p o s e d  o f  t a l c u m  o r  c o r n s t a r c h ,  h a s  l o n g  b e e n  a  s t a p l e  i n  h o u s e h o l d s  a s  a  m e a n s  t o  k e e p  b a b i e s '  d e l i c a t e  s k i n  d r y ,  
s o f t ,  a n d  f r e e  f r o m  i r r i t a t i o n  c a u s e d  b y  f r i c t i o n  a n d  m o i s t u r e .  T h e  p r o d u c t ' s  p o p u l a r i t y  s t e m s  f r o m  i t s  a b i l i t y  t o  a b s o r b  e x c e s s  m o i s t u r e  
a n d  p r e v e n t  d i a p e r  r a s h ,  w h i c h  i s  a  c o m m o n  c o n c e r n  f o r  p a r e n t s  a n d  c a r e g i v e r s .  A d d i t i o n a l l y ,  t h e  s o o t h i n g  a n d  m i l d  f r a g r a n c e  o f t e n  
a s s o c i a t e d  w i t h  b a b y  p o w d e r s  a d d s  t o  i t s  a p p e a l ,  c r e a t i n g  a  s e n s e  o f  c o m f o r t  a n d  f r e s h n e s s  f o r  b o t h  b a b i e s  a n d  p a r e n t s  a l i k e .  
S e v e r a l  c o n s u m e r s  v i e w  i t  a s  a n  e s s e n t i a l  p a r t  o f  t h e i r  b a b y  c a r e  r o u t i n e ,  c o n t r i b u t i n g  t o  t h e  c o n s i s t e n t  d e m a n d  f o r  b a b y  p o w d e r  
p r o d u c t s .  M o r e o v e r ,  t h e  e x p a n d i n g  a w a r e n e s s  o f  n a t u r a l  a n d  o r g a n i c  i n g r e d i e n t s  h a s  l e d  t o  t h e  i n t r o d u c t i o n  o f  b a b y  p o w d e r s  f o r m u l a t e d  
w i t h  s a f e r  a l t e r n a t i v e s  t o  t a l c u m ,  s u c h  a s  p l a n t - b a s e d  i n g r e d i e n t s ,  s u c h  a s  c o r n s t a r c h  o r  a r r o w r o o t  p o w d e r .  T h i s  t r e n d  a l i g n s  w i t h  t h e  
i n c r e a s i n g  p r e f e r e n c e  f o r  e c o - f r i e n d l y  a n d  t o x i n - f r e e  b a b y  p r o d u c t s ,  f u r t h e r  p r o p e l l i n g  t h e  m a r k e t ' s  g r o w t h .  T h e  e v o l v i n g  l i f e s t y l e s  o f  
m o d e r n  p a r e n t s  a l s o  p l a y  a  r o l e  i n  s u p p o r t i n g  t h e  b a b y  p o w d e r  m a r k e t .  B u s y  s c h e d u l e s  a n d  o n - t h e - g o  l i f e s t y l e s  e n c o u r a g e  t h e  u s e  o f  
c o n v e n i e n t  p r o d u c t s  t h a t  a i d  i n  m a i n t a i n i n g  a  c l e a n  a n d  c o m f o r t a b l e  e n v i r o n m e n t  f o r  b a b i e s .
L o o k i n g  f o r w a r d ,  t h e  m a r k e t  v a l u e  i s  p r o j e c t e d  t o  r e a c h  U S $  2 . 0  B i l l i o n  b y  2 0 3 2 ,  e x p a n d i n g  a t  a  C A G R  o f  4 . 8 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / b a b y - p o w d e r - m a r k e t
Product Insights:
• Talc-free
• Talc-based
 
Distribution Channel Insights:
Report • Offl ine
• Online
Segmentation
End User Insights:
• Infant
• Toddler
Regional Insights:
• North America
• Europe
• Asia-Pacifi c
• Latin America
Report • Middle East and Afr ica
Segmentation
• Artsana S.p.A.
• Burt's  Bees Inc.  (The Clorox Company)
• Cal ifornia Baby
• Himalaya Wel lness Company
Competitive 
• Mothercare plc (Boots UK Limited)
Landscape • Prestige Consumer Healthcare Inc.
with Key • PZ Cussons plc
• The Moms Co. (Amishi  Consumer 
Players Technologies Private Limited)
How has the global baby powder market 
performed so far, and how will it perform in the 
coming years?
What are the drivers, restraints, and 
opportunities in the global baby powder   
market?
What is the impact of each driver, restraint, 
Key and opportunity on the global baby powder market?
Questions 
What are the key regional markets?
Answered in 
the Report Which countries represent the most attractive baby powder market?
What is the breakup of the market based on 
the product?
Which is the most attractive product in the 
baby powder market?
What is the breakup of the market based on 
the distribution channel?
Which is the most attractive distribution 
channel in the baby powder market?
Key What is the breakup of the market based on the end user?
Questions 
Which is the most attractive end user in the 
Answered in baby powder market?
the Report What is the competitive structure of the global 
baby powder market?
Who are the key players/companies in the 
global baby powder market?
1     P r e f a c e
2  S c o p e  a n d  M e t h o d o l o g y
2 . 1  O b j e c t i v e s  o f  t h e  S t u d y
2 . 2  S t a k e h o l d e r s
2 . 3  D a t a  S o u r c e s
2 . 3 . 1  P r i m a r y  S o u r c e s
2 . 3 . 2  S e c o n d a r y  S o u r c e s
Table of 2 . 4  M a r k e t  E s t i m a t i o n2 . 4 . 1  B o t t o m - U p  A p p r o a c h2 . 4 . 2  T o p - D o w n  A p p r o a c h
2 . 5  F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
Contents 4  G l o b a l  B a b y  P o w d e r  M a r k e t -  I n t r o d u c t i o n4 . 1  O v e r v i e w
4 . 2  M a r k e t  D y n a m i c s
4 . 3  I n d u s t r y  T r e n d s
4 . 4  C o m p e t i t i v e  I n t e l l i g e n c e
5  G l o b a l  B a b y  P o w d e r  M a r k e t  L a n d s c a p e
5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6  G l o b a l  B a b y  P o w d e r  M a r k e t -  B r e a k u p  b y  P r o d u c t
6 . 1  T a l c - f r e e
6 . 1 . 1  O v e r v i e w
6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3  M a r k e t  S e g m e n t a t i o n
6 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 2  T a l c - b a s e d
6 . 2 . 1  O v e r v i e w
6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
       
6 .2 . 3  M a r k e t  S e g m e n ta t i o n
6 .2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 .3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  P r o d u c t  
7  G lo b a l  B a b y  P o w d e r  M a r k e t  -  B r e a k u p  b y  D is t r i b u t io n  
C h a n n e l
7 .1  O f f l i n e
7 .1 . 1  O v e r v i e w
7 .1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 .1 . 3  M a r k e t  S e g m e n ta t i o n
7 .1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7 .2  O n l i n e
Table of 7 .2 . 1  O v e r v i e w7 .2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 .2 . 3  M a r k e t  S e g m e n ta t i o n
7 .2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Contents 7 .3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  D i s t r ib u t i o n  C h a n n e l
8  G lo b a l  B a b y  P o w d e r  M a r k e t -  B r e a k u p  b y  E n d  U s e r
8 .1  In f a n t
8 .1 . 1  O v e r v i e w
8 .1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
8 .1 . 3  M a r k e t  S e g m e n ta t i o n
8 .1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8 .2  T o d d l e r
8 .2 . 1  O v e r v i e w
8 .2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
8 .2 . 3  M a r k e t  S e g m e n ta t i o n
8 .2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8 .3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  E n d  U s e r     
F o r  m o r e  i n f o r m a t io n ,  v i s i t :  
ht tps : / /www. imarcgroup .com/baby-powder-marke t / t oc
Disclaimer
© 2023  IMARC Al l  R ights  Reserved 
Th is  Pub l i ca t ion  and  a l l  i t ’ s  con ten ts  un less  o therw ise  men t i oned  a re  copy r i gh ted  in  the  name o f  
I n t e rna t i ona l  Marke t  Ana lys i s  Research  and  Consu l t ing  ( IMARC) .  No  pa r t  o f  t h i s  pub l i ca t ion  may  be  
rep roduced ,  repackaged ,  red i s t r i bu ted  o r  res o ld  i n  who le  o r  i n  any  pa r t .  The  pub l i ca t ion  may  a l so  
no t  be  used  i n  any  f o rm o r  by  and means  g raph i c  e lec t ron ic  o r  mechan ic a l ,  i nc lud ing  pho tocopy ing ,  
reco rd ing ,  t ap ing  o r  by  i n fo rmat i on  s to rage  o r  re t r ieva l ,  o r  by  any  o the r  f o rm,  w i t hou t  the  exp ress  
c ons en t  o f  I n t e rna t iona l  Marke t  Ana lys i s  Research  and  Consu l t i ng  ( IMARC) .
Disc la imer :  Al l  con ten ts  and  da ta  o f  t h i s  pub l i c a t i on ,  i nc lud ing  fo recas t s ,  da ta  ana lys i s  and  op in ion  
have  been  based  on  in f o rmat ion  and  sources  be l ieved  to  be  accu ra te  and  re l iab le  a t  t he  t ime  o f  
pub l i sh ing .  In t e rna t i ona l  Ma rke t  Ana l ys is  Research  and  Consu l t ing  makes  no  rep resen ta t ion  o f  
war ran t y  o f  any  k ind  as  to  t he  acc u racy  o r  comp le teness  o f  any  I n fo rmat i on  p rov ided .  IMARC 
accep ts  no  l i ab i l i t y  wha tsoever  f o r  any  los s  o r  damage  resu l t i ng  f rom op in ion ,  e r ro rs  o r  
i naccu rac ies  i f  any  f ound  th is  pub l i ca t ion .
IMARC,  IMARC Group  and  G loba l  Therapy  I ns igh t  Ser i es  a re  reg is t e red  t rademarks  o f  I n te rna t iona l  
Marke t  Ana lys i s  Research  and  Consu l t ing .  A l l  o the r  t rademarks  used  i n  th i s  pub l i ca t i on  a re  
reg i s te red  t rademarks  o f  t he i r  r espec t i ve  compan ies .
Contact Us
Visit us at :
https://www.imarcgroup.com
TELEPHONE: +1-631-791-1145 
E-MAIL: [email protected]