Brazil Vehicle Rental Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Brazil Vehicle Rental 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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I n d u s t r y  T re n d s ,  S h a re ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  an d  F o r e ca s t  2 0 2 4 -
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( C A G R )  o f  7 .2 9 %  d u r i n g  20 2 4 - 20 3 2 .
T he  c o nv e n i e n ce  a n d  f l e x i b i l i t y  o f f e r e d  by  r e n ta l  c o mp a n i es  m a ke  t h i s  an  a t t r a c t i v e  
Report a l te r n a t i ve  t o  c a r  o w n e r s h i p ,  e s p e c i a l l y  f o r  sh o r t - t e r m  n ee d s  o r  o c c a s i on a l  u s e .  
T ou r i s m  i s  a n o t h e r  s i g n i f i c a n t  f a c t o r  s up p o r t i n g  t h e  m a r ke t  g r o w t h  i n  B ra z i l .  T h e  
co u n t r y  i s  k no w n  f o r  i t s  d i v e r s e  l a nd s c a pe s ,  v i b r a n t  c u l t u r e ,  a nd  r i c h  h i s t o r y ,  a t t r a c t i ng  
Highlight and t ou r i s t s  a n n u a l l y .  
Ma j o r  e v e n ts  l i k e  t h e  R i o  C a rn i v a l ,  a s  w e l l  as  na t u r a l  a t t r ac t i o n s ,  s u c h  a s  t he  A m a z on  
Description R a i n f o r e s t  a n d  I g u a zu  F a l l s ,  d r a w  b o t h  d o m es t i c  a nd  i n t e rn a t i o na l  v i s i t o r s .  T h e s e  t ou r i s t s  o f t e n  r eq u i r e  t r a n sp o r t a t i o n  t o  ex p l o r e  v a r i ou s  re g i o n s ,  l e a d i n g  t o  i nc r e a s e d  
de m a n d  f o r  r en t a l  v e h i c l e s .  Mo r e o ve r ,  a s  d o m es t i c  t r av e l  i s  b e co m i n g  mo r e  p o p u l a r ,  
pa r t i c u l a r l y  t o  re m o t e  o r  l e s s  a c c es s i b l e  a r e a s ,  t h e  n e e d  f o r  r e l i a b l e  t r a n s p o r t a t i o n  
op t i o n s  i s  g r o w i ng ,  ma k i n g  ve h i c l e  r e n t a l s  a  p r e f e r r e d  c h o i ce  f o r  ma n y  t r a v e l e r s .
R eq u e s t  f o r  a  P D F  sa m p l e  o f  t h i s  re p o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / b ra z i l - v e h i c l e - r en t a l - ma r k e t / r e q u e s t s a mp l e
Report Description
Braz i l  Ve h i c l e  Ren t a l  M ark e t  T rend s :
The  r i se  o f  r i de - sha r i ng  p la t f o r m s  i s  s uppo r t i ng  t h e  m ar ke t  g r ow t h  i n  B r az i l .  T hese  p la t f o r m s  p r esen t  a  conve n ien t  
a l t e r na t i ve  t o  t r ad i t i ona l  ca r  r en t a l s ,  es pec ia l l y  f o r  sho r t  t r i ps  w i t h in  c i t i es .  Th e  eas e  o f  acc ess ing  o r  r en t i ng  a  r i d e  
t h r ou gh  a  m o b i l e  a pp  has  c hang ed  us e r  p r e f e r ence s ,  pa r t i cu la r l y  am o ng  y oun ge r  g ene r a t i ons  who  p r i o r i t i ze  conve n ien ce  
and  t echno logy  i n t eg r a t i o n .  So m e r e n t a l  f i r m s  a r e  pa r t n e r i ng  w i t h  r i de - sha r in g  p la t f o r m s  t o  p r ov ide  v eh i c le s  f o r  d r i ve r s ,  
c r ea t i ng  a  new  r eve nue  s t r ea m .  
Add i t io na l l y ,  d ig i t a l i za t i on  i s  l ead ing  t o  t he  d eve lop m en t  o f  on l i ne  p la t f o r m s  whe r e  cu s t om er s  c an  e as i l y  book  r en t a l  
veh i c les ,  com par e  p r i ces ,  and  cu s t om ize  t he i r  r en t a l  exp e r ienc e .  The  i n t e g r a t i o n  o f  t e chno logy  i s  s t r ea m l in in g  
ope r a t i ons ,  im p r ov in g  cus t om e r  se r v i ce ,  and  m ak ing  t h e  en t i r e  f us e r  exp e r ienc e  be t t e r ,  m ak ing  v eh i c le  r en t a l s  m or e  
acces s ib le  a nd  ap pea l i ng  t o  a  b r oade r  aud ie nce .  M any  bu s inesse s ,  pa r t i cu la r l y  t ho se  i n  i ndus t r i es  l i ke  o i l  a nd  gas ,  
cons t r uc t i on ,  and  f i n ance ,  r equ i r e  ve h i c les  f o r  t he i r  em p loye es ,  whe t he r  f o r  bu s ines s  t r i ps ,  com m ut in g ,  o r  f i e l dwor k .  T he  
dem and  f o r  co r po r a t e  veh i c le  r en t a l s  i s  o f t en  d r i ven  by  t he  nee d  f o r  f l e x ib i l i t y ,  cos t - e f f i c i ency ,  a nd  t he  a b i l i t y  t o  m anag e  
a  f l e e t  w i t hou t  t he  bu r de n  o f  own er sh ip .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / br az i l - veh i c l e - r en t a l - ma rke t
Application Type Insights:
• Leisure/Tourism
• Business
• Fleet Outsourcing
 
Booking Type Insights:
Report • Online Booking
• Offl ine Booking
Segmentation
Vehicle Type Insights:
• Passenger Cars
• Commercial  Vehicles
End User Insights:
• Tour Operator
• Fleet Operator
Regional Insights:
Report • Southeast
• South
Segmentation • Northeast
• North
• Central-West
• Avis Rent A Car System, LLC
• Enterprise Holdings, Inc.
• Local iza
Competitive • Movida Car Rental
Landscape • Unidas Fortas
with Key 
Players
How has the Brazil vehicle rental market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the 
Brazil vehicle rental market?
Key 
Questions What is the breakup of the Brazil vehicle rental market on the basis of application type?
Answered in 
What is the breakup of the Brazil vehicle rental 
the Report market on the basis of booking type?
What is the breakup of the Brazil vehicle rental 
market on the basis of vehicle type?
What is the breakup of the Brazil vehicle rental 
market on the basis of end user?
What are the various stages in the value chain of 
the Brazil vehicle rental market? 
What are the key driving factors and challenges in 
the Brazil vehicle rental?
Key 
What is the structure of the Brazil vehicle rental 
Questions market and who are the key players?
Answered in 
What is the degree of competition in the Brazil 
the Report vehicle rental market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    B r a z i l  V e h i c l e  R e n t a l  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    B r a z i l  V e h i c l e  R e n t a l  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    B r a z i l  V e h i c l e  R e n t a l  M a r k e t  -  B r e a k u p  b y  A p p l i c a t i o n  T y p e
    6 . 1     L e i s u r e / T o u r i s m
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     B u s i n e s s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     F l e e t  O u t s o u r c i n g
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    B r a z i l  V e h i c l e  R e n t a l  M a r k e t  -  B r e a k u p  b y  B o o k i n g  T y p e
    7 . 1     O n l i n e  B o o k i n g
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     O f f l i n e  B o o k i n g
Table of         7 . 2 . 1  O v e r v i e w        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    B r a z i l  V e h i c l e  R e n t a l  M a r k e t  -  B r e a k u p  b y  V e h i c l e  T y p e
Contents     8 . 1     P a s s e n g e r  C a r s        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2     C o m m e r c i a l  V e h i c l e s
        8 . 2 . 1  O v e r v i e w
        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
9    B r a z i l  V e h i c l e  R e n t a l  M a r k e t  -  B r e a k u p  b y  E n d  U s e r
    9 . 1     T o u r  O p e r a t o r
        9 . 1 . 1  O v e r v i e w
        9 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        9 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /b ra z i l -ve h i c l e - ren t a l -m a rke t / t o c
Partial List of Clients
Partial List of Clients
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