Business Analytics Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Business 
Analytics Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t h e  l a t es t  r e po r t  by  I M ARC  G r oup ,  t i t l ed  " B us i ne ss  Ana l y t i cs  M arke t :  
G l o ba l  I ndu st ry  T re nds ,  Sh are ,  S i ze ,  G row t h ,  O pp or t u n i t y  an d  Fo recas t  20 24 -
2032 , "  t he   g lo ba l  bu s ines s  ana l y t i c s  m a r ke t  s i ze  r each ed  U S$  89 . 3  B i l l i on  i n  2023 .
Factors  Af fect ing the  Growth of  the G lobal  Business Ana ly t ics  Industry :
Report Increas ing Data  Volume:
The  ex pone n t i a l  g r ow t h  i n  da t a  vo lum e  i s  a  p r im ar y  d r i ve r  b eh in d  t he  expan s ion  o f  
t he  m ar ke t .  I n  t oday ' s  d i g i t a l  e r a ,  bus iness es  gen e r a t e  v as t  am oun t s  o f  da t a  f r om  
Highlight and va r i ous  s ou r c es ,  i nc lud i ng  o n l i ne  t r ans ac t i o ns ,  so c ia l  m ed ia  i n t e r ac t i on s ,  and  I oT  
dev ic es .  Th is  su r ge  i n  da t a  p r es en t s  an  opp o r t un i t y  f o r  o r ga n i za t i ons  t o  ha r n ess  
i ns igh t s  t ha t  ca n  im pr ov e  dec i s ion - m ak i ng ,  s t r e am l ine  ope r a t i on s ,  and  e nhan ce  
Description cus t o m er  exp e r ien ces .  
Bus i ness  ana l y t i c s  t o o l s  and  t ec hno log ies  enab le  com p an ies  t o  an a l yze  t h i s  d a t a  
e f f i c i en t l y ,  un cove r ing  pa t t e r ns  and  t r e nds  t ha t  i n f o r m  s t r a t eg i c  p lan n ing .  As  t he  
vo lum e  o f  da t a  con t in ues  t o  g r o w ,  t he  d em a nd  f o r  soph is t i ca t ed  ana l y t i c s  so lu t i ons  
t ha t  c an  p r oce ss  and  ana l yze  t h i s  d a t a  i n  r ea l - t im e  i s  a l s o  in c r ea s ing ,  p r ope l l i n g  t he  
m ar ke t  f o r wa r d .
Growing Demand for  Data Dr iven Decis ion  Making:
The  sh i f t  t oward  da t a-d r i ven  dec is ion-mak ing  i s  ano t he r  s ign i f i can t  f ac t o r  f ue l ing  
the  g rowt h  o f  t he  marke t .  Organ iza t ions  ac ross  indus t r ies  recogn ize  the  va lue  o f  
bas ing  dec is ions  on  da ta  ra the r  t han  in tu i t i on .  By  leverag ing  bus iness  ana ly t i cs ,  
compan ies  can  ga in  ac t ionab le  ins igh t s ,  an t i c ipa t e  cus t omer  needs ,  op t im ize  
Report opera t ions ,  and  iden t i f y  new marke t  oppor tun i t i es .  Th is  app roach  enhances  
opera t iona l  e f f i c iency  and boos t s  compe t i t i veness  and pro f i t ab i l i t y .  
Highlight and The  grow ing  awareness  and  acceptance  o f  da ta -d r i ven  s t ra teg ies  among bus inesses  have led  to  inc reased i nves t men t  in  bus iness  ana ly t i cs  too ls  and 
so lu t ions ,  d r i v ing  m arke t  g rowth .  Moreover ,  as  bus inesses  con t inue  t o  w i t ness  
Description t he  tang ib le  bene f i t s  o f  da ta -d r i ven  dec is ions ,  t he  re l i ance  on  bus iness  ana l y t i cs  
i s  expec ted  t o  r i se  fu r the r .
Technologica l  Advancements:
Techno log ica l  advancemen t s  in  a r t i f i c ia l  i n te l l i gence  (A I ) ,  mach ine  learn ing ,  and  
b ig  da ta  ana ly t i cs  a re  key  d r i ve rs  o f  t he  bus iness  ana ly t i cs  marke t .  These 
techno log ies  enhance  the  capab i l i t i es  o f  bus iness  ana ly t i cs  so lu t ions ,  enab l ing  
more  soph i s t i ca t ed  da ta  ana lys is ,  p red ic t i ve  mode l ing ,  and  au tomat ion  o f  comp lex  
ana ly t i ca l  p rocesses .
The in teg ra t ion  o f  A I  and  mach ine  lea rn ing  a lgo r i t hms w i th  bus iness  ana ly t i cs  
too ls  a l lows  fo r  t he  p rocess ing  o f  l a rge  da ta  se ts  more  e f f i c ien t ly ,  p rov id ing  
deeper  ins igh ts  and  more  accura te  p red ic t i ons .  Add i t iona l l y ,  t he  adop t ion  o f  
c loud-based  ana ly t i cs  so lu t ions  o f fe rs  sca lab i l i t y ,  f l ex ib i l i t y ,  and  cos t -
e f f i c iency ,  mak ing  advanced  ana ly t i cs  access ib le  to  a  b roader  range  o f  
bus inesses .
Report 
Request  for  a  PDF sample  o f  th is  repor t :  
Highlight and h t tps : / /www. imarcgroup .com/bus iness-ana ly t i cs -marke t / reques tsamp le
Description
Report Description
Global  Business Analytics Market  Trends:
The g loba l  bus iness  ana ly t ics  marke t  is  d r i ven by  the  growing  t rend toward  da ta  democra t i za t ion,  where  
organ iza t ions a re  mak ing  data  more  access ib le  to  employees a t  a l l  l eve ls .  Bus iness ana ly t i cs  too ls  are  be ing  
des igned wi th  user - f r iend ly  in ter faces  and  se l f -serv ice  capab i l i t ies  to  empower  non- techn ica l  users  to  der ive  
ins ights  and  make da ta-d r iven  dec is ions.  
Bes ides ,  bus inesses a re  increas ing ly  leverag ing  advanced ana ly t i cs  techn iques  such  as  pred ic t i ve  ana ly t i cs ,  
mach ine  learn ing,  and  a r t i f i c ia l  in te l l i gence  (AI )  to  ga in  deeper  ins ights  f rom the i r  da ta .  These advanced 
ana ly t i cs  methods enab le  organ iza t ions to  fo recas t  t rends ,  iden t i f y  pa t terns ,  and  make proact ive  dec is ions to  
s tay  ahead o f  the  compet i t ion .
Looking forward ,  IMARC Group expects the  market  to  reach US$ 180.4  Bi l l ion  by  2032,  exhib i t ing  a  
growth  ra te  (CAGR)  of  8 .2% dur ing  2024-2032.
View Report  TOC,  F igures and Tables :  h t tps: / /www. imarcgroup.com/business-analy t ics-market
Breakup by Software:
• Query, Report ing and Analysis Tools
• Advanced and Predict ive Analyt ics
• Locat ion Intel l igence
• Content  Analyt ics
• Data Warehousing Platform
• Others
Report 
Segmentation Breakup by Deployment Type:
• Cloud-based
• On-Premises
Breakup by End-User:
• Large Enterpr ises
• Small  and Medium Size Enterprises
Breakup by Vertical:
• BFSI
• Energy and Power
• Manufactur ing
• Healthcare
• Government
• Educat ion
• Media and Entertainment
Report 
• Telecom and IT
Segmentation • Others
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Lat in America
• Middle East  and Afr ica
• Adobe Systems Incorporated
• International Business Machines ( IBM) 
Corporation
• Microsoft  Corporat ion
Competitive • Microstrategy Incorporated
Landscape • Oracle Corporation
• Salesforce.com Inc.
with Key 
• SAP SE
Players • SAS Inst i tute Inc.
• Tableau Software
• Tibco Software Inc.
What was the size of the global business analytics 
market in 2023?
What is the expected growth rate of the global 
business analytics market during 2024-2032?
Key 
What are the key factors driving the global 
Questions business analytics market?
Answered in What has been the impact of COVID-19 on the 
global business analytics market?
the Report
What is the breakup of the global business 
analytics market based on the software?
What is the breakup of the global business 
analytics market based on the deployment type?
What is the breakup of the global business 
analytics market based on the end-user?
What is the breakup of the global business 
analytics market based on the vertical?
Key What are the key regions in the global business 
analytics market?
Questions 
Who are the key players/companies in the global 
Answered in business analytics market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  B u s i n e s s  A n a l y t i c s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  S o f t w a r e
    6 . 1     Q u e r y ,  R e p o r t i n g  a n d  A n a l y s i s  T o o l s
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     A d v a n c e d  a n d  P r e d i c t i v e  A n a l y t i c s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     L o c a t i o n  I n t e l l i g e n c e
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
6 . 4     C o n t e n t  A n a l y t i c s
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
    6 . 5     D a t a  W a r e h o u s i n g  P l a t f o r m
        6 . 5 . 1  M a r k e t  T r e n d s
        6 . 5 . 2  M a r k e t  F o r e c a s t
    6 . 6     O t h e r s
        6 . 6 . 1  M a r k e t  T r e n d s
        6 . 6 . 2  M a r k e t  F o r e c a s t
7   M a r k e t  B r e a k u p  b y  D e p l o y m e n t  T y p e
Table of     7 . 1     C l o u d - b a s e d        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     O n - P r e m i s e s
Contents         7 . 2 . 1  M a r k e t  T r e n d s        7 . 2 . 2  M a r k e t  F o r e c a s t
8   M a r k e t  B r e a k u p  b y  E n d - U s e r
    8 . 1     L a r g e  E n t e r p r i s e s
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     S m a l l  a n d  M e d i u m  S i z e  E n t e r p r i s e s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9   M a r k e t  B r e a k u p  b y  V e r t i c a l
    9 . 1     B F S I
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t
9 . 2     E n e r g y  a n d  P o w e r
        9 . 2 . 1  M a r k e t  T r e n d s
        9 . 2 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. i m a rc g ro u p . c o m / b u s i n e s s - a n a l y t i c s - m a r ke t / t o c
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