China Maternity Goods Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     China Maternity Goods 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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20 3 2 , "  t h e  C h i n a  m a t e rn i t y  go o d s  ma r k e t  s i z e  re a c h e d  U S $  31 . 0  B i l l i o n  i n  20 2 3 .
Ma t e r n i t y  go o d s  c o mp r i s e  a  w i de  r a n g e  o f  p r o d u c t s  s p e c i f i c a l l y  d e s i g n e d  t o  c a t e r  t o  t he  
ne e d s  o f  w o me n  d u r i n g  p r e g na n c y  a n d  p o s t pa r t u m p e r i o d s .  T h es e  p r o d u c t s  a i m  to  
Report p r o v i d e  c o m fo r t ,  h e a l t h ,  an d  c o n v e n i e n c e  d u r i ng  t h e s e  c r u c i a l  p h a se s .  T h e  c a t e g o ry  
i n c l u d e s  ma t e rn i t y  a p pa r e l  s u ch  a s  s u pp o r t i v e  g a r m en t s  t h a t  ac c o mm o d a t e  bo d y  
ch a n g e s  a n d  p ro m o t e  c o m fo r t ,  m a t e r n i t y  s k i n c a r e  p r o d u c t s  t h a t  a d d r e s s  s k i n  e l a s t i c i t y  
Highlight and an d  p r e v e n t  s t r e t c h  m a r ks ,  a n d  nu t r i t i o n a l  s u p p l em e n t s  t a i l o r ed  to  m e e t  t h e  i nc r e a s e d  
d i e ta r y  r e q u i r em e n t s  o f  p re g n a n t  w o me n .  
Description A dd i t i o n a l l y ,  m a t e r n i t y  g o o d s  e x t e nd  t o  i n c l u d e  b r e as t f e ed i n g  a i d s ,  p r e n a t a l  a n d  po s t n a ta l  e x e r c i s e  e q u i pm e n t ,  a n d  he a l t h  mo n i t o r i ng  d e v i ce s  t h a t  e ns u r e  t h e  w e l l - b e i n g  
o f  b o th  m o th e r  a n d  c h i l d .  T he s e  g o o d s  a r e  f u nc t i o na l  a nd  a re  a l s o  de v e l o pe d  w i t h  a  
f oc u s  on  s a f e t y ,  us i n g  h y p oa l l e r g e n i c  a nd  n o n - t ox i c  m a t e r i a l s  s u i t ab l e  f o r  s e n s i t i v e  
co n d i t i o ns .
R eq u e s t  f o r  a  P D F  sa m p l e  o f  t h i s  re p o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / ch i na - ma t e r n i t y - g o od s - m ar k e t / r eq u e s ts a m p l e
Report Description
C h i n a  M a t e r n i t y  G o o d s  M a r k e t  T r e n d s :
T h e  C h i n a  m a t e r n i t y  g o o d s  m a r k e t  i s  e x p e r i e n c i n g  r o b u s t  g r o w t h ,  d r i v e n  b y  t h e  r i s i n g  m a t e r n a l  a g e  d u e  t o  l i f e s t y l e  a n d  c a r e e r  c h o i c e s  
l e a d s  t o  a  g r e a t e r  d e m a n d  f o r  s p e c i a l i z e d  m a t e r n i t y  p r o d u c t s  t h a t  e n s u r e  h e a l t h  a n d  c o m f o r t .  A s  o l d e r  m o t h e r s  m i g h t  f a c e  m o r e  
s i g n i f i c a n t  h e a l t h  c h a l l e n g e s  d u r i n g  p r e g n a n c y ,  t h e  m a r k e t  s e e s  i n c r e a s e d  d e m a n d  f o r  p r e m i u m  h e a l t h - o r i e n t e d  m a t e r n i t y  g o o d s .  
M o r e o v e r ,  C h i n a ’ s  g r o w i n g  m i d d l e  c l a s s  w i t h  h i g h e r  d i s p o s a b l e  i n c o m e s  i s  w i l l i n g  t o  i n v e s t  i n  h i g h - q u a l i t y ,  b r a n d e d  m a t e r n i t y  p r o d u c t s ,  
s h i f t i n g  a w a y  f r o m  g e n e r i c  o p t i o n s  t o  t h o s e  o f f e r i n g  s p e c i f i c  b e n e f i t s  a n d  a s s u r a n c e s  o f  s a f e t y  a n d  e f f i c a c y .  A n o t h e r  s i g n i f i c a n t  d r i v e r  
i s  t h e  i n c r e a s i n g  a w a r e n e s s  a n d  e d u c a t i o n  r e g a r d i n g  m a t e r n a l  h e a l t h ,  w h i c h  i n f l u e n c e s  s p e n d i n g  b e h a v i o r  t o w a r d  p r o d u c t s  s u p p o r t i n g  a  
h e a l t h i e r  p r e g n a n c y  a n d  p o s t n a t a l  p e r i o d .  S o c i a l  m e d i a  a n d  o n l i n e  p l a t f o r m s  h a v e  p l a y e d  a  p i v o t a l  r o l e  i n  t h i s ,  o f f e r i n g  a  w e a l t h  o f  
i n f o r m a t i o n  t h a t  e n c o u r a g e s  e x p e c t a n t  m o t h e r s  t o  m a k e  i n f o r m e d  c h o i c e s  a b o u t  t h e  p r o d u c t s  t h e y  u s e .  T e c h n o l o g i c a l  a d v a n c e m e n t s  
h a v e  a l s o  i n t r o d u c e d  i n n o v a t i v e  p r o d u c t s  i n  t h e  m a r k e t ,  s u c h  a s  s m a r t  w e a r a b l e  d e v i c e s  t h a t  m o n i t o r  m a t e r n a l  a n d  f e t a l  h e a l t h ,  g a i n i n g  
t r a c t i o n  a m o n g  t e c h - s a v v y  c o n s u m e r s .  A d d i t i o n a l l y ,  g o v e r n m e n t  p o l i c i e s  i n  C h i n a ,  w h i c h  e n c o u r a g e  c h i l d b i r t h  a n d  a i m  t o  m a n a g e  t h e  
d e m o g r a p h i c  s h i f t s  o f  a n  a g i n g  p o p u l a t i o n ,  p r o v i d e  a  s u p p o r t i v e  e n v i r o n m e n t  f o r  t h e  m a t e r n i t y  g o o d s  m a r k e t .  T h e s e  p o l i c i e s  h a v e  l e d  t o  
a  s l i g h t  i n c r e a s e  i n  b i r t h  r a t e s  a t  v a r i o u s  p o i n t s ,  s u b s e q u e n t l y  b o o s t i n g  t h e  d e m a n d  f o r  m a t e r n i t y  g o o d s .  T h e  t r e n d  t o w a r d  n u c l e a r  
f a m i l i e s ,  w h e r e  p a r e n t a l  f o c u s  a n d  r e s o u r c e s  a r e  m o r e  c o n c e n t r a t e d ,  a l s o  a u g m e n t s  m a r k e t  g r o w t h  a s  p a r e n t s  a n d  f a m i l i e s  s e e k  t h e  
b e s t  p r o d u c t s  t o  e n s u r e  t h e  h e a l t h  a n d  w e l l - b e i n g  o f  p r e g n a n t  w o m e n  a n d  n e w b o r n s .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / c h i n a - m a t e r n i t y - g o o d s - m a r k e t
Breakup by Duration:
• Postnatal  Per iod
• Pregnancy Period
 
Breakup by Product Type:
• Nutr ients and Health Care Products
Report • Maternity Wear
•
Segmentation Skin Care Products
• Others
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Departmental  Stores
• Onl ine
• Brand Stores
• Maternal  Stores
• Others
Breakup by Province:
Report • Guangdong
• J iangsu
Segmentation
• Zhej iang
• Henan
• Sichuan
Maternity Nutrients and Healthcare Key 
Players:
• Health  and Happiness (H&H) Internat ional  
Hold ings L imited
• Tomson Group Limited
• Real  Nutraceut ical  Group Limited
Competitive  
Landscape Maternity Wear Key Players:
• Shanghai  October Mommy Network Co. ,  Ltd .
with Key • Happy House Company
Players • Mum &me
• Nanchang J ingqi  Cloth ing Co. ,  Ltd.
Maternity Skin Care Key Players:
• Kangaroo Mother
• Pro Run
• Pigeon Corporat ion
How has the China maternity goods market 
performed so far and how will it perform in the 
coming years?
What has been the impact of COVID-19 on the 
China maternity goods market?
Key 
Questions What are the major provinces in the industry?
Answered in 
Which are the popular product types in the 
the Report industry?
What are the key duration segments in the 
industry?
What are the major distribution channels in the 
industry?
What are the various stages in the value chain of 
the industry?
What are the key driving factors and challenges in 
the industry?
Key 
Questions What is the structure of the China maternity goods market and who are the key players?
Answered in 
the Report What is the degree of competition in the industry?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5    C h i n a  M a t e r n i t y  G o o d s  M a r k e t    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  B r e a k u p  b y  D u r a t i o n
    5 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    5 . 6     M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    5 . 7     M a r k e t  B r e a k u p  b y  P r o v i n c e s
    5 . 8     M a r k e t  F o r e c a s t
    5 . 9     S W O T  A n a l y s i s
        5 . 9 . 1     O v e r v i e w
        5 . 9 . 2     S t r e n g t h s
        5 . 9 . 3     W e a k n e s s e s
        5 . 9 . 4     O p p o r t u n i t i e s
        5 . 9 . 5     T h r e a t s
    5 . 1 0     V a l u e  C h a i n  A n a l y s i s
    5 . 1 1     P o r t e r s  F i v e  F o r c e s  A n a l y s i s
       
        5 . 1 1 . 1     O v e r v i e w
        5 . 1 1 . 2     B a r g a i n i n g  P o w e r  o f  B u y e r s
        5 . 1 1 . 3     B a r g a i n i n g  P o w e r  o f  S u p p l i e r s
        5 . 1 1 . 4     D e g r e e  o f  C o m p e t i t i o n
        5 . 1 1 . 5     T h r e a t  o f  N e w  E n t r a n t s
        5 . 1 1 . 6     T h r e a t  o f  S u b s t i t u t e s
6    M a r k e t  B r e a k u p  b y  D u r a t i o n
    6 . 1     P o s t n a t a l  P e r i o d
        6 . 1 . 1     M a r k e t  T r e n d s
        6 . 1 . 2     M a r k e t  F o r e c a s t
    6 . 2     P r e g n a n c y  P e r i o d
Table of         6 . 2 . 1     M a r k e t  T r e n d s        6 . 2 . 2     M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    7 . 1     N u t r i e n t s  a n d  H e a l t h c a r e  P r o d u c t s
Contents         7 . 1 . 1     M a r k e t  T r e n d s        7 . 1 . 2     M a r k e t  F o r e c a s t
    7 . 2     M a t e r n i t y  W e a r
        7 . 2 . 1     M a r k e t  T r e n d s
        7 . 2 . 2     M a r k e t  F o r e c a s t
    7 . 3     S k i n  C a r e  P r o d u c t s
        7 . 3 . 1     M a r k e t  T r e n d s
        7 . 3 . 2     M a r k e t  F o r e c a s t
    7 . 4     O t h e r s
        7 . 4 . 1     M a r k e t  T r e n d s
        7 . 4 . 2     M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        8 . 1 . 1     M a r k e t  T r e n d s
        8 . 1 . 2     M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / c h i n a - ma t e rn i t y - g o o ds - m a r ke t / t o c
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