US Deodorant Market Growth, Demand and Challenges of the Key Industry Players 2032
                     US Deodorant Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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compet i tors,  and opt imiz ing procurement  s t rategies.
Accord ing  to  the la tes t  repor t  by  IMARC Group,  t i t l ed  "US Deodorant  
Market :  Industry  Trends,  Share,  S ize ,  Growth ,  Opportuni ty  and Forecast  
2024-2032,"  the  US deodorant  marke t  s ize  i s  pro jec ted  to  exh ib i t  a  g rowth  
ra te  (CAGR)  o f  6 .3% dur ing 2024-2032.
Report There  i s  a  r i s ing  demand fo r  natu ra l  and  o rgan ic  deodoran t  produc ts ,  as  
consumers  are  inc reas ing ly  concerned  about  the  ingred ien ts  in  persona l  
Highlight and care i tems.  The  marke t  is  a lso  see ing  a  sh i f t  towards sus ta inab le  and  eco-
f r iend ly  packag ing ,  re f lec t ing  b roader  env i ronmenta l  concerns.  
Description Add i t iona l l y ,  the  expans ion  o f  e -commerce  p la t fo rms has made deodoran ts  more  access ib le ,  con t r ibu t ing to  market  growth.  The  ongo ing  t rend o f  
produc t  innova t ion,  inc lud ing the  in t roduct ion  o f  long- las t ing and  gender -
neu t ra l  deodoran ts ,  is  fu r ther  enhanc ing consumer  in te res t .
Request  for  a  PDF sample of  th is  report :  
ht tps : / /www. imarcgroup.com/us-deodoran t -marke t / requestsample
Report Description
US De odor ant  M ark e t  T r ends :
The  Un i t ed  S t a t es  de odo r an t  m ar ke t  i s  b e ing  d r i ve n  by  se ve r a l  ke y  f ac t o r s ,  in c lud in g  t he  r i s i ng  de m and  f o r  pe r sona l  
g r oom ing  p r od uc t s  an d  a  g r ow in g  f o cus  o n  he a l t h  a nd  hy g iene .  Con sum er s  a r e  i nc r eas ing l y  seek i ng  d eodo r a n t s  t ha t  o f f e r  
l ong - la s t i n g  p r o t ec t i on ,  na t u r a l  i ng r ed ie n t s ,  an d  sk in - f r i e nd l y  f o r m u la t i on s ,  r e f l ec t i n g  a  b r o ade r  t r end  t o war ds  we l l ness  
and  c lean  bea u t y .  The  m ar ke t  i s  a l so  w i t n ess in g  a  sh i f t  t owa r ds  su s t a in ab le  a nd  eco - f r i en d l y  p ackag ing ,  as  
env i r o nm e n t a l  conce r ns  becom e m or e  p r om inen t  am ong  c onsu m er s .  
B r and s  a r e  r es pond ing  by  i nno va t i ng  w i t h  r ecyc la b le  m a t e r i a l s  and  r e f i l l a b le  con t a ine r s ,  wh ic h  a r e  g a in ing  t r ac t i on  i n  t h e  
m ar k e t .  Add i t i ona l l y ,  t he  r i se  o f  e - com m er ce  ha s  m ade  i t  ea s ie r  f o r  con sum e r s  t o  ac cess  a  w i de  r ange  o f  deod o r an t  
p r odu c t s ,  con t r i bu t i ng  t o  m ar ke t  g r o w t h .  The  t r end  o f  pe r sona l i za t i o n  i s  a l s o  i n f l u enc ing  t he  m ar ke t ,  w i t h  b r ands  o f f e r i n g  
cus t o m iza b le  deo do r an t  op t i on s  t o  ca t e r  t o  i nd i v idua l  p r e f e r e nces .  M or eove r ,  t he  i nc r eas in g  popu la r i t y  o f  ge nde r - neu t r a l  
p r odu c t s  i s  expan d ing  t he  cus t om e r  ba se ,  appea l i ng  t o  a  b r oade r  dem ogr a ph ic .  As  com pe t i t io n  i n t ens i f i es ,  com pan i es  a r e  
f ocu s ing  o n  p r o duc t  d i f f e r en t i a t i on  t h r oug h  un iq ue  sce n t s ,  a dvanc ed  f o r m u las ,  and  m ar ke t i ng  s t r a t eg ies  t ha t  em p has i z e  
l i f es t y le  an d  va lues .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / us - deo doran t - m arke t
Breakup by Product Type:
• Sprays
• Rol l -On
• Creams
• Others
 
Report Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
Segmentation • Convenience Stores
• Pharmacies
• Online Stores
• Others
Breakup by Packaging Type:
• Metal
• Plastic
• Others
Breakup by Region:
Report • Northeast
Segmentation • Midwest
• South
• West
How has the US deodorant market performed so far, 
and how will it perform in the coming years?
What are the drivers, restraints, and opportunities 
in the US deodorant market?
Key What is the impact of each driver, restraint, and 
opportunity on the US deodorant market?
Questions 
Answered in What is the breakup of the market based on the product type?
the Report
Which is the most attractive product type in the US 
deodorant market?
What is the breakup of the market based on the 
distribution channel?
Which is the most attractive distribution channel in 
the US deodorant market?
What is the breakup of the market based on the 
packaging type?
Which is the most attractive packaging type in the 
US deodorant market?
Key What is the competitive structure of the US 
deodorant market?
Questions 
Answered in Who are the key players/companies in the US deodorant market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    U S  D e o d o r a n t  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w      4 . 2     M a r k e t  D y n a m i c s  
    4 . 3     I n d u s t r y  T r e n d s  
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e  
5    U S  D e o d o r a n t  M a r k e t  L a n d s c a p e  
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
6    U S  D e o d o r a n t  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e  
    6 . 1     S p r a y s
        6 . 1 . 1  O v e r v i e w  
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
    6 . 2     R o l l - O n
        6 . 2 . 1  O v e r v i e w  
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3    C r e a m s
        6 . 3 . 1  O v e r v i e w  
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
    6 . 4    O t h e r s
        6 . 4 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        6 . 4 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
7    U S  D e o d o r a n t  M a r k e t  -  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    7 . 1     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        7 . 1 . 1  O v e r v i e w  
Table of         7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )          7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
    7 . 2     C o n v e n i e n c e  S t o r e s
        7 . 2 . 1  O v e r v i e w  
Contents         7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )          7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
    7 . 3     P h a r m a c i e s
        7 . 3 . 1  O v e r v i e w  
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
    7 . 4     O n l i n e  S t o r e s
        7 . 4 . 1  O v e r v i e w  
        7 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        7 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )  
    7 . 5    O t h e r s
        7 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )  
        7 . 5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /u s -deo d o ra n t -m arke t / t o c
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