Deodorants Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global Deodorants 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Accord ing  t o  the  la tes t  repo r t  by  IMARC Group ,  t i t l ed  "Deodoran ts  Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  deodoran ts  marke t  s i ze  reached  US$  28 . 6  B i l l i on  in  2023 .
Deodoran ts  a re  essen t ia l  persona l  g rooming  p roduc t s  tha t  a re  w ide l y  used  by  
Report i nd i v idua ls  t o  p reven t  o r  r ep lace  body  odor .  The  usage o f  t hese  p roduc ts  ass is t s  
in  con t ro l l i ng  t he  f o rma t ion  o f  sweat  by  in te rac t ing  w i th  the  swea t  g lands  and  
Highlight and prevent ing  t he  bac ter ia l  b reakdown in  the  human  body .  The  an t im ic rob ia l  agen ts  p resen t  i n  deodoran t s  a l so  he lp  in  reduc ing  t he  chances  
o f  numerous  sk in - re la ted  cond i t i ons ,  i nc lud ing  i t ch ing ,  redness  o f  sk in  and  sk in  
Description rashes .  W ide l y  ava i lab le  in  t he  fo rm o f  sp rays ,  ge ls ,  aeroso ls ,  ro l l - ons ,  w ipes  and 
s t i cks ,  t hese  g room ing  produc t s  a re  common ly  app l ied  t o  the  a rm pi t s ,  f ee t  and  
o t he r  par t s  o f  t he  body  t ha t  a re  p rone  t o  sweat .
Request  fo r  a  PDF sample  o f  th is  repor t :  
ht tps : / / www. imarcgroup .com/deodoran t s -marke t / r eques t samp le
Report Description
G l ob a l  De odo rant s  M ar ke t  T rend s :
The  g lob a l  m ar ke t  i s  p r im ar i l y  d r i ven  by  t h e  g r ow in g  p r e f e r enc e  f o r  pe r son a l  g r oom ing  p r o duc t s  a m on g  i nd i v idu a l s .  Th is  
i s  s upp o r t ed  b y  t he  i n f l a t i ng  d i sposa b le  i nco m e  lev e l s  o f  t he  m ass es  and  t he  r i s i ng  co nsum e r  expen d i t u r e  o n  h yg ien e  
p r odu c t s  l i ke  d eodo r an t s .  Th e  m ar ke t  i s  f u r t h e r  d r i ven  by  t he  esca la t i ng  dem and  f o r  24  h ou r s  o do r - f r ee  p r odu c t  va r i an t s  
i n  t he  m ar ke t .  M or eove r ,  t he r e  h as  bee n  an  i nc r eas ing  p r e f e r enc e  f o r  che m ica l - f r ee  p r odu c t s  i n  t he  m ar k e t .  Th i s  has  
p r om p t ed  k ey  p laye r s  t o  l aunc h  o r gan i c  deo do r an t s  t ha t  a r e  know n  t o  be  l ess  ha r m f u l  on  t he  sk in .  The se  p r oduc t  v a r i an t s  
a r e  co m m o n ly  m a de  f r o m  na t u r a l  i ng r ed ie n t s ,  su ch  as  f lo wer s ,  f r u i t s  and  ve ge t ab le  ex t r ac t s ,  wh i ch  a r e  ga in in g  
w ides p r ea d  p r o m inen ce  i n  t he  m ar k e t .  
Add i t io na l l y ,  t he  r i s i ng  con sc iou sness  am on g  cons um e r s  t owa r ds  a lu m inu m  t ox i c i t y  h as  f u r t he r  l ed  t o  t h e  i n t r od uc t i o n  o f  
a lum in um  s a l t - f r ee  na t u r a l  and  s k in - f r i end l y  deodo r an t s  i n  t he  m ar ke t .  S om e o f  t he  o t he r  f ac t o r s  con t r i bu t i ng  t o  t h e  
m ar k e t  g r ow t h  i nc lude  t he  w i desp r ead  p r e f e r ence  f o r  i nn ova t iv e  f r ag r ance s ,  agg r ess i ve  p r om o t ion a l  a c t i v i t i es  con duc t ed  
by  t he  ve ndo r s v iam u l t i p l e  soc ia l  m e d ia  p la t f o r m s  and  e asy  p r od uc t  av a i l ab i l i t y  t h r oug h  on l i ne  a nd  o f f l i ne  r e t a i l  chan ne ls .
Look i ng  f o rw ard ,  t he  mark e t  i s  an t i c i p a t ed  t o  g r ow  a t  a  CAG R o f  4% dur i ng  20 24 - 2 032 .
V i ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / de odora nt s - mar ke t
Breakup by Product Type:
• Sprays
• Rol l -On
• Creams
• Gels
• Wipes
• Sticks
Report 
• Others
Segmentation
Breakup by Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others
Breakup by Packaging Type:
• Metal
• Plastic
• Others
Breakup by Region:
Report • North America
Segmentation • Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• Adidas AG
• Avon Products Inc. (Natura & Co.)
• Beiersdorf AG (maxingvest ag)
• Cavinkare Private Limited
Competitive 
• Church & Dwight Co.  Inc.
Landscape • Colgate-Palmol ive Company
with Key • Estée Lauder Companies
• Godrej Consumer Products Limited
Players • Henkel AG & Co. KGaA
• Lion Corporation
• L'Oréal
• The Procter & Gamble Company
• Unilever Plc.
How has the global deodorants market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the 
global deodorants market?
Key What are the key regional markets?
Questions 
What is the breakup of the market based on the 
Answered in product type?
the Report What is the breakup of the market based on the 
distribution channel?
What is the breakup of the market based on the 
packaging type?
What are the various stages in the value chain of 
the industry?
What are the key driving factors and challenges in 
the industry?
Key What is the structure of the global deodorants 
market and who are the key players?
Questions 
Answered in What is the degree of competition in the industry?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  D e o d o r a n t s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
     6 . 1    S p r a y s
        6 . 1 . 1   M a r k e t  T r e n d s
        6 . 1 . 2   M a r k e t  F o r e c a s t
     6 . 2    R o l l - O n
        6 . 2 . 1   M a r k e t  T r e n d s
        6 . 2 . 2   M a r k e t  F o r e c a s t
     6 . 3    C r e a m s
        6 . 3 . 1   M a r k e t  T r e n d s
        6 . 3 . 2   M a r k e t  F o r e c a s t
       
     6 . 4    G e l s
        6 . 4 . 1   M a r k e t  T r e n d s
        6 . 4 . 2   M a r k e t  F o r e c a s t
     6 . 5    W i p e s
        6 . 5 . 1   M a r k e t  T r e n d s
        6 . 5 . 2   M a r k e t  F o r e c a s t
     6 . 6    S t i c k s
        6 . 6 . 1   M a r k e t  T r e n d s
        6 . 6 . 2   M a r k e t  F o r e c a s t
     6 . 7    O t h e r s
Table of         6 . 7 . 1   M a r k e t  T r e n d s        6 . 7 . 2   M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
     7 . 1    S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
Contents         7 . 1 . 1   M a r k e t  T r e n d s        7 . 1 . 2   M a r k e t  F o r e c a s t
     7 . 2    C o n v e n i e n c e  S t o r e s
        7 . 2 . 1   M a r k e t  T r e n d s
        7 . 2 . 2   M a r k e t  F o r e c a s t
     7 . 3    P h a r m a c i e s
        7 . 3 . 1   M a r k e t  T r e n d s
        7 . 3 . 2   M a r k e t  F o r e c a s t
     7 . 4    O n l i n e  S t o r e s
        7 . 4 . 1   M a r k e t  T r e n d s
        7 . 4 . 2   M a r k e t  F o r e c a s t
     7 . 5    O t h e r s
        7 . 5 . 1   M a r k e t  T r e n d s
        7 . 5 . 2   M a r k e t  F o r e c a s t
    
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / d eo d o r a n t s - m a r ke t / t o c
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