Digital Marketing Software Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Global Digital Marketing 
Software Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t e s t  r epo r t  b y  I M ARC  G r o up ,  t i t l ed  " D i g i t a l  M a rke t i ng  S of t w are  
M ar ke t :  G l ob a l  I ndu st ry  T rend s ,  Shar e ,  S i ze ,  G row t h ,  O pp or t u n i t y  and  Fo rec as t  
2024 - 203 2 , "  t he  g lob a l  d ig i t a l  m a r ke t in g  s o f t wa r e  m ar ke t  s i ze  r each ed  US $  77 . 3  
B i l l i on  i n  20 23 .
Report Dig i t a l  m ar ke t i ng  so f t w a r e  r e f e r s  t o  a  s u i t e  o f  on l i ne  t oo l s  and  app l i ca t i ons  des ig ned  t o  s t r ea m l ine  and  en hance  va r i ous  asp ec t s  o f  d ig i t a l  m ar ke t i ng  ca m pa igns .  Th i s  
so f t wa r e  i s  i ns t r um e n t a l  i n  h e lp ing  bu s ines ses  s t r a t eg i z e ,  execu t e ,  and  ana l yze  
Highlight and t he i r  on l i n e  m a r ke t in g  e f f o r t s .  
I t  e ncom pass es  a  w ide  r ange  o f  f unc t i ona l i t i es ,  i nc lud i ng  bu t  no t  l im i t ed  t o  e m a i l  
m ar ke t i ng ,  soc ia l  m ed ia  m a nage m en t ,  sea r ch  e ng in e  o p t im i za t i on  ( S EO ) ,  p ay - p e r -
Description c l i c k  ( PPC)  a dve r t i s i ng ,  c on t en t  c r ea t i on  and  m anag em e n t ,  ana l y t i c s ,  an d  c us t om er  
r e la t i onsh ip  m an agem en t  ( CRM ) .  O ne  o f  t he  key  bene f i t s  o f  us in g  d ig i t a l  m ar ke t i ng  
so f t wa r e  i s  i t s  ab i l i t y  t o  cen t r a l i ze  and  au t om a t e  m any  m a r ke t i n g  t as ks ,  w h ich  c an  
save  bus inesse s  s ig n i f i ca n t  t i m e  an d  e f f o r t .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / d ig i t a l - m ar ke t i ng - so f t w a r e - m ar ke t / r e ques t sam p le
Report Description
G l ob a l  D i g i t a l  M arke t i ng  S of t w are  M ar ke t  T rend s :
Bus ine sses  ac r os s  i ndus t r i es  a r e  und e r go i ng  d ig i t a l  t r ans f o r m a t ion ,  s h i f t i ng  t he i r  f oc us  f r om  t r ad i t io na l  m ar ke t i n g  
m e t h ods  t o  d ig i t a l  p la t f o r m s .  T h i s  t r ans i t i on  n eces s i t a t es  t he  a dop t i o n  o f  d ig i t a l  m ar ke t i ng  s o f t wa r e  t o  r eac h  and  engag e  
w i t h  on l i ne  au d ienc es  e f f ec t i v e l y .  A dd i t i on a l l y ,  t he  eve r - i nc r eas in g  g lob a l  i n t e r n e t  pene t r a t io n  has  exp ande d  t he  on l i n e  
aud ien ce ,  c r ea t i ng  v as t  o ppo r t un i t i es  f o r  bu s inesse s  t o  d ig i t a l l y  p r om o t e  t h e i r  p r oduc t s  an d  se r v i ces .  Th i s  exp ans io n  
d r i ves  t he  dem and  f o r  d ig i t a l  m ar ke t i ng  t oo l s  and  so f t wa r e .  
O t h e r  t h an  t h i s ,  t h e  im p o r t an ce  o f  da t a  an a l y t i c s  i n  sha p ing  m a r ke t i ng  s t r a t e g i es  can no t  be  ove r s t a t e d .  D ig i t a l  m a r ke t i n g  
so f t wa r e  o f f e r s  soph is t i ca t ed  an a l y t i c s  and  r epo r t i ng  t oo l s ,  a l l ow i ng  bus in esses  t o  de r i ve  a c t i on ab le  i ns ig h t s  f r o m  t he i r  
da t a ,  r es u l t i ng  i n  m or e  e f f ec t i v e  cam pa ig ns .  B es ides  t h i s ,  t he  r ap id  g r ow t h  o f  e - com m e r ce  h as  i nc r ease d  t he  n eed  f o r  
d ig i t a l  m ar k e t i ng  t o  d r i v e  o n l i ne  sa les .  E - com m er c e  b us ine sses  r e l y  on  d ig i t a l  m ar k e t i ng  so f t wa r e  f o r  S EO ,  em a i l  
m ar k e t i ng ,  and  soc ia l  m ed ia  p r om o t ion  t o  b oos t  sa le s .
Look i ng  f o rw ard ,  t he  m arke t  i s  a n t i c i pa t e d  t o  re ach  a  va l u e  o f  U S$  2 55 . 9  B i l l i o n  by  2032 ,  ex h i b i t i ng  a  CA G R o f  
13 . 8 % du r i ng  2024 - 2032 .
V i ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / d i g i t a l - ma rke t i ng - s o f t w are - mark e t
Breakup by Solution:
• Customer Relat ionship Management (CRM)
• Emai l  Market ing
• Social  Media
• Search Market ing
• Content  Management
• Marketing Automation
Report • Campaign Management
• Others
Segmentation
Breakup by Service:
• Profess ional  Services
• Managed Services
Breakup by Deployment Type:
• On-premises
• Cloud-based
Breakup by Organization Size:
• Large Enterpr ises
• Smal l  and Medium Enterpr ises (SMEs)
Report Breakup by End Use:
• Media and Entertainment
Segmentation • Manufactur ing
• Retai l
• BFSI
• Information Technology
• Healthcare
• Others
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
Report 
Segmentation
• Act-On Software Inc.
• Adobe Inc.
• Hewlett Packard Enterprise Development 
LP
Competitive 
• HubSpot Inc.
Landscape • IBM Corporation
with Key • Microsoft  Corporation
• Oracle Corporation
Players
• Salesforce.com Inc.
• SAP SE
• SAS Insti tute Inc.
What was the size of the global digital 
marketing software market in 2023?
What is the expected growth rate of the global 
digital marketing software market during 2024-
2032?
Key What are the key factors driving the global 
digital marketing software market?
Questions 
Answered in What has been the impact of COVID-19 on the global digital marketing software market?
the Report What is the breakup of the global digital 
marketing software market based on the 
solution?
What is the breakup of the global digital 
marketing software market based on the 
service?
What is the breakup of the global digital 
marketing software market based on the 
deployment type?
What is the breakup of the global digital 
marketing software market based on the 
organization size?
What is the breakup of the global digital 
marketing software market based on the end 
use?
Key What are the key regions in the global digital 
marketing software market?
Questions 
Answered in Who are the key players/companies in the global digital marketing software market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  D i g i t a l  M a r k e t i n g  S o f t w a r e  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  S o l u t i o n
    6 . 1     C u s t o m e r  R e l a t i o n s h i p  M a n a g e m e n t  ( C R M )
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     E m a i l  M a r k e t i n g
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S o c i a l  M e d i a
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     S e a r c h  M a r k e t i n g
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
    6 . 5     C o n t e n t  M a n a g e m e n t
        6 . 5 . 1  M a r k e t  T r e n d s
        6 . 5 . 2  M a r k e t  F o r e c a s t
    6 . 6     M a r k e t i n g  A u t o m a t i o n
        6 . 6 . 1  M a r k e t  T r e n d s
        6 . 6 . 2  M a r k e t  F o r e c a s t
    6 . 7     C a m p a i g n  M a n a g e m e n t
Table of         6 . 7 . 1  M a r k e t  T r e n d s        6 . 7 . 2  M a r k e t  F o r e c a s t
    6 . 8     O t h e r s
        6 . 8 . 1  M a r k e t  T r e n d s
Contents         6 . 8 . 2  M a r k e t  F o r e c a s t7    M a r k e t  B r e a k u p  b y  S e r v i c e
    7 . 1     P r o f e s s i o n a l  S e r v i c e s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     M a n a g e d  S e r v i c e s
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  D e p l o y m e n t  T y p e
    8 . 1     O n - P r e m i s e
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     C l o u d - B a s e d
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / d ig i t a l - ma r ke t i n g - s o f t w a re - m a r ke t /
t o c
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