Ecotourism Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Global Ecotourism 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
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t ransform thei r  bus inesses.
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are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
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achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Accord ing  to  t he  la tes t  repor t  by  I MARC Group,  t i t l ed  "Ecotour i sm Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  eco tour i sm marke t  s i ze  reached  US$  196 .2  B i l l i on  in  2023 .
Eco tou r i sm i s  a  fo rm o f  t rave l  t ha t  a ims  to  conserve  t he  env i ronmen t  and sus ta in  
Report t he  we l l - be ing  o f  l oca l  peop le .  I t  i nvo lves  t r ave l ing  t o  a  f rag i l e ,  p r i s t ine ,  and  
re la t i ve ly  und is t u rbed  na tu ra l  a rea  where  t he  f lo ra ,  f auna ,  and  cu l t u ra l  her i t age  
Highlight and are  the  a t t r ac t i on  cen t er s .  Eco tou r i sm ho l i days  a re  in tended t o  have  a  lower  im pac t  t han  commerc ia l  mass  
tour i sm as  i t  a ims  to  ensu re  the  p ro tec t ion  o f  t he  loca l  f l o ra  and  fauna .  I n  recen t  
Description years ,  eco t ou r i sm has  ga ined t r ac t i on  as  i t  educa tes  tou r i s t s  and c rea tes  
awareness  abou t  t he  soc ia l  cond i t i ons  wh i le  honor ing  the  loca l  cu l t u re ,  p rov id ing  
f inanc ia l  ass i s tance ,  and  p romot ing  recyc l ing  and  energy  e f f i c i ency .
Request  fo r  a  PDF sample  o f  th is  repor t :  
ht tps : / / www. imarcgroup .com/ecot ou r i sm-marke t / reques tsamp le
Report Description
Global  Ecotour ism Market  Trends :
The marke t  i s  d r i ven  by  the  g rowing  env i ronmenta l  consc iousness  and  expand ing  tou r ism sec to r .  The  r i s ing  
awareness  regard ing  the  adverse  e f fec ts  o f  tou r ism,  such  as  so i l  e ros ion ,  inc reas ing  po l lu t i on  leve ls ,  and  loss  o f  
na tu ra l  hab i ta t ,  i s  esca la t ing  the  demand fo r  eco tour i sm.  Bes ides  th is ,  w i th  rap id  u rban iza t ion  and  inc reas ing  
d isposab le  income leve ls ,  t he re  has  been  a  r i se  in  immers ive  t rave l ,  so lo  t r ips ,  and  ou tdoo r  rec rea t iona l  
ac t i v i t ies .  
In  add i t i on  to  th i s ,  t he  in t roduc t ion  o f  n i che  ac t i v i t ies ,  such  as  b i rd  wa tch ing ,  w i ld l i fe  tou r i sm,  and  co ra l  ree f  
exp lo ra t ions ,  i s  a t t rac t ing  many  t rave le rs ,  t hus  con t r ibu t ing  to  the  marke t  g rowth .  Bes ides  th is ,  t he  marke t  i s  a lso  
fue led  by  pub l ic -p r iva te  par tne rsh ips  in  the  fo rm o f  subs id ized  a i r f a res ,  improved  t ranspor t  capab i l i t i es  and  ease  
o f  access .  Fur the rmore ,  key  p layers  a re  p romot ing  eco tour ism in  na tu ra l ,  un ta in ted ,  and  p r is t i ne  a reas  tha t  
fac i l i ta te  the  p rese rva t ion  o f  na tu ra l  resou rces  and  accommodat ion  o f  t ou r i s t s  w i thou t  caus ing  env i ronmenta l  
damage.
View Repor t  TOC,  F igures  and  Tables :  h t tps: / /www. imarcgroup.com/ecotour ism-market
Traveler Type Insights:
• Solo
• Group
 
Age Group Insights:
• Generat ion X
Report • Generat ion Y
Segmentation • Generat ion Z
Sales Channel Insights:
• Travel  Agent
• Direct
Regional Insights:
• North America
• Asia-Pacifi c
• Europe
• Latin America
Report • Middle East and Afr ica
Segmentation
• Adventure Alternative Ltd
• Aracari  Travel
• BCD Travel
Competitive • Expedia Group Inc.
Landscape • FROSCH International  Travel  Inc.
• G Adventures
with Key • Intrepid Group Limited
Players • Rickshaw Travel  Group
• Small  World Journeys Pty Ltd
• Steppes Travel
• Undiscovered Mountains Ltd
What was the size of the global ecotourism market in 
2023?
What is the expected growth rate of the global 
ecotourism market during 2024-2032?
What are the key factors driving the global ecotourism 
market?
Key 
What has been the impact of COVID-19 on the global 
Questions ecotourism market?
Answered in What is the breakup of the global ecotourism market based on the traveler type?
the Report What is the breakup of the global ecotourism market based on the age group?
What is the breakup of the global ecotourism market 
based on the sales channel?
What are the key regions in the global ecotourism 
market?
Who are the key players/companies in the global 
ecotourism market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  E c o t o u r i s m  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T r a v e l e r  T y p e
    6 . 1     S o l o
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     G r o u p
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  A g e  G r o u p
    7 . 1     G e n e r a t i o n  X
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     G e n e r a t i o n  Y
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     G e n e r a t i o n  Z
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  S a l e s  C h a n n e l
    8 . 1     T r a v e l  A g e n t
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
Table of     8 . 2     D i r e c t        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  R e g i o n
Contents     9 . 1     N o r t h  A m e r i c a
        9 . 1 . 1  U n i t e d  S t a t e s
           9 . 1 . 1 . 1  M a r k e t  T r e n d s
           9 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        9 . 1 . 2  C a n a d a
           9 . 1 . 2 . 1  M a r k e t  T r e n d s
           9 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    9 . 2     A s i a - P a c i f i c
        9 . 2 . 1  C h i n a
           9 . 2 . 1 . 1  M a r k e t  T r e n d s
           9 . 2 . 1 . 2  M a r k e t  F o r e c a s t
        9 . 2 . 2  J a p a n
           9 . 2 . 2 . 1  M a r k e t  T r e n d s
           9 . 2 . 2 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /e co to ur i s m -m arke t / t o c
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