Hair Shampoo Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Hair Shampoo 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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Acco r d ing  t o  t he  l a t e s t  r ep o r t  b y  I M ARC G r oup ,  t i t l ed  " Ha i r  Sham poo  M ark e t :  
G l o ba l  I ndu st ry  T re nds ,  Sh are ,  S i ze ,  G row t h ,  O pp or t u n i t y  an d  Fo recas t  20 24 -
2032 , "  t he  g loba l  ha i r  sham poo  m a r ke t  s i ze  r eac hed  U S$  36 . 0  B i l l i on  i n  2023 .
Factors  Af fect ing the  Growth of  the Hai r  Shampoo Industry :
Report Awareness and Preference for  Natura l  Ingredients:
Ther e  i s  a  no t i c eab le  t r end  o f  n a t u r a l  and  o r ga n i c  i ng r ed ien t s  i n  pe r sona l  ca r e  
p r od uc t s ,  i nc lud i ng   sham poos .  Peop le  a r e  b ec om i ng  in c r ea s ing l y  co nsc iou s  o f  t he  
Highlight and po t e n t i a l  ha r m  s yn t he t i c  ch em ica l s  m ay  po se  t o  t he i r  he a l t h  and  t h e  env i r onm e n t .  
W i t h  r i s i ng  awar enes s  abo u t  t h e  adve r se  e f f ec t s  o f  c hem i ca l s  l i ke  su l f a t e s  and  
pa r a bens ,  pe op le  a r e  a c t i ve l y  s eek ing  s ham poos  f o r m u la t e d  w i t h  b o t an i c a l  ex t r ac t s ,  
Description esse n t i a l  o i l s ,  and  o t he r  p lan t - bas ed  i ng r ed ie n t s .  
Thes e  i n g r ed i en t s  a r e  pe r ce i ved  a s  s a f e r ,  gen t l e r ,  and  m or e  env i r onm en t  f r i en d l y .  
I nd i v idua l s  a r e  dem and ing  g r e a t e r  t r an spa r en cy  f r om  b r ands  r ega r d ing  t h e i r  
i ng r e d ien t s  a nd  m anu f ac t u r i ng  p r o cess es .  Com p an ies  a r e  r esp ond in g  by  c lea r l y  
l abe l i ng  t h e i r  p r od uc t s  as  su l f a t e - f r ee ,  pa r aben - f r ee ,  and  c r ue l t y - f r ee ,  ca t e r i ng  t o  
t he  p r e f e r enc es  o f  d i s ce r n in g  co nsum er s .
Innovat ion and Product Dif ferent iat ion:
Hai r  care companies are invest ing heav i ly  in  research and development  
(R&D) to  create innovat ive formulat ions ta i lored to  spec i f ic  ha i r  types,  
tex tures,  and concerns.  Th is  inc ludes shampoos des igned for  dry ,  o i ly ,  
cur ly ,  or  damaged ha i r .   Shampoos are a lso o f fer ing more than just  
c leans ing proper t ies.  
Report Many products boast  addi t iona l  benef i ts ,  such as mois tur iz ing,  vo lumiz ing,  
co lor  protec t ion,  and sca lp  nour ishment ,  appeal ing to  consumers looking 
Highlight and for  mul t i - funct iona l  so lu t ions.  Brands are d i f ferent ia t ing themselves 
through at t ract ive packaging,  ergonomic  des igns,  and un ique d ispenser  
Description mechanisms,  enhanc ing the  overa l l  user  exper ience and dr iv ing buyer  
engagement .
Sustainabi l i ty and Corporate Social  Responsibi l i ty (CSR):
With increasing concerns about  c l imate change and p las t ic  po l lu t ion,  
people  are grav i ta t ing towards brands that  pr ior i t i ze  susta inabi l i ty .  Hai r  
care companies are responding by adopt ing  eco- f r iend ly  packaging,  
reduc ing carbon footpr in ts ,  and implement ing recycl ing in i t ia t ives.
Brands a re  incorpora t ing  soc ia l  respons ib i l i t y  in to  the i r  bus iness  s t ra teg ies  by  
suppo r t ing  e th ica l  sou rc ing  p rac t ices ,  fa i r  t rade  agreemen ts ,  and  commun i ty  
deve lopment  p ro jec ts .  Peop le  a re  a lso  more  inc l i ned  to  suppor t  b rands  tha t  
demons t ra te  a  commi tmen t  to  e th i ca l  and  soc ia l l y  respons ib le  p rac t i ces .
Report Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/ha i r -shampoo-marke t / reques tsamp le
Highlight and 
Description
Report Description
Global Hair Shampoo Market Trends:
Ongoing innovat ions in  the ha i r  care industry  is  lead ing to  the in t roduct ion of  innovat ive shampoo 
formulat ions.  These formulat ions may include advanced de l ivery  systems, encapsula t ion 
technolog ies for  act ive ingred ients ,  and novel  sur factants  for  improved c leansing and condi t ion ing.  
Incorporat ion of  cut t ing-edge ingred ients ,  such as pept ides,  ceramides,  and amino ac ids,  in to  
shampoo formulat ions enhances the i r  e f f icacy in  address ing speci f ic  ha i r  concerns l ike  damage 
repa i r ,  hydrat ion,  and f r izz  contro l .  
The demand for  ha i r  care dev ices,  such as sca lp  massagers and c leans ing brushes,  is  growing.  
These dev ices complement  shampoo usage by improv ing sca lp  heal th ,  enhancing product  
absorpt ion,  and opt imiz ing  the overa l l  ha i r  care reg imen.
View Report  TOC, F igures and Tables :  ht tps: / /www.imarcgroup.com/hair-shampoo-market
Product Type Insights:
• Medicated
• Non-Medicated
Price-Point Insights:
• Low
Report • Medium
• High
Segmentation
Distribution Channel Insights:
• Hypermarkets and Supermarkets
• Drug Stores or  Pharmacy
• Mass Merchandiser
• Departmental  Stores
• Mono-Brand Stores
• Specialty Stores
• Online Sales Channel
End User Insights:
• Men
• Women
Report • Kids
Segmentation
Regional Insights:
• North America
• Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• Amway Corp.
• Church & Dwight Co. Inc.
• Henkel  AG & Co. KGaA
• Johnson & Johnson
Competitive • Kao Corporation
Landscape • L'Oréal  S.A.
• Marico Limited
with Key • Natura & Co.
Players • Orifl ame Cosmetics AG
• The Estee Lauder Companies Inc.
• The Procter & Gamble Company
• Uni lever plc
• Wella Operations US LLC.
How big is the global hair shampoo market?
What is the expected growth rate of the global hair 
shampoo market during 2024-2032?
Key 
Questions What are the key factors driving the global hair shampoo market?
Answered in 
the Report What has been the impact of COVID-19 on the global hair shampoo market?
What is the breakup of the global hair shampoo 
market based on the product type?
What is the breakup of the global hair shampoo 
market based on the price-point?
What is the breakup of the global hair shampoo 
market based on the distribution channel?
What is the breakup of the global hair shampoo 
market based on the end user?
Key 
Questions What are the key regions in the global hair shampoo market?
Answered in 
Who are the key players/companies in the global 
the Report hair shampoo market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  H a i r  S h a m p o o  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     M e d i c a t e d
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     N o n - M e d i c a t e d
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  P r i c e - P o i n t
    7 . 1     L o w
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     M e d i u m
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     H i g h
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8     M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    8 . 1     H y p e r m a r k e t s  a n d  S u p e r m a r k e t s
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
Table of     8 . 2     D r u g  S t o r e s  o r  P h a r m a c y        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     M a s s  M e r c h a n d i s e r
Contents         8 . 3 . 1  M a r k e t  T r e n d s        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     D e p a r t m e n t a l  S t o r e s
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t
    8 . 5     M o n o - B r a n d  S t o r e s
        8 . 5 . 1  M a r k e t  T r e n d s
        8 . 5 . 2  M a r k e t  F o r e c a s t
    8 . 6     S p e c i a l t y  S t o r e s
        8 . 6 . 1  M a r k e t  T r e n d s
        8 . 6 . 2  M a r k e t  F o r e c a s t
    8 . 7     O n l i n e  S a l e s  C h a n n e l
        8 . 7 . 1  M a r k e t  T r e n d s
        8 . 7 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /h a i r- sha mp o o -ma rke t / t o c
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