In-App Purchase Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global In-App Purchase 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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las t ing resul ts .
Accord ing  to  t he  la tes t  r epor t  by  IMARC Group,  t i t l ed  " In -App  Purchase  Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  i n -app  pu rchase marke t  s i ze  reached US$ 144 .6  B i l l i on  i n  2023.
In -app  pu rchase ( I AP)  r e f e r s  to  t he  pu rchase o f  add i t i ona l  serv ices  and fea t u res  
Report i n  an  app l i ca t ion  on  t ab le t s ,  smar tphones ,  and  compu te rs .  They  a re  commonly  
ava i lab le  in  consumab le ,  non -consum ab le ,  and  au to - renew ing  subscr ip t ion -based  
Highlight and va r i an ts .  I t  p rov ides  access  t o  add i t i ona l  f ea t u res ,  d i g i t a l  goods ,  subsc r i p t ions ,  
and  p remium con ten t ,  d i rec t l y  w i t h in  t he  app l i ca t ion .  
I t  a l so  p rov ides  access  t o  p romot i ons  and  he lps  to  improve  brand awareness  and 
Description download ra t es .  As  a  resu l t ,  i n -app  pu rchases  a re  ex t ens ive ly  adop ted  ac ross  the  
hea l th ,  f i t ness ,  gaming ,  educat ion ,  l earn ing ,  en te r ta inment ,  mus i c ,  t r ave l ,  and  
hosp i t a l i t y  i ndus t r ies .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/ in -app-purchase-marke t / reques tsample
Report Description
G lo b a l  I n - A p p  P u r c h a s e  M a r k e t  T r e n d s :
T h e  m a r k e t  i s  p r i m a r i l y  d r i v e n  b y  t h e  i n c r e a s i n g  d e m a n d  f o r  s m a r t p h o n e s  a c r o s s  t h e  g l o b e .  I n - a p p  p u r c h a s e s  a r e  s p e c i a l l y  ma d e  
t h r o u g h  s m a r t p h o n e - b a s e d  a p p l i c a t i o n s  t o  a c q u i r e  a c c e s s  t o  p r e m i u m  c o n t e n t  a n d  f e a tu r e s .  I n  a d d i t i o n ,  t h e  w i d e s p r e a d  p r o d u c t  
a d o p t i o n  i n  h e a l t h  a n d  f i t n e s s  a p p l i c a t i o n s  d u e  t o  t h e  r i s i n g  h e a l t h  c o n s c i o u s n e s s  a m o n g  i n d i v i d u a l s  i s  c o n t r i b u t i n g  t o  t h e  m a r k e t  
g r o w t h .  T h e  u s e r s  c a n  b u y  a c c e s s  t o  c u s t o m i z e d  d i e t  p l a n s ,  r e g u l a r  h e a l t h  c h e c k s ,  t r a i n e r s ,  a n d  d i s c o u n te d  p r o d u c t s  v i a  i n - a p p  
p u r c h a s e s .  M o r e o v e r ,  t h e  s u d d e n  o u t b r e a k  o f  t h e  c o r o n a v i r u s  d i s e a s e  ( C O V I D - 1 9 )  p a n d e m i c  h a s  e s c a l a t e d  t h e  d o w n l o a d  o f  s o c i a l  
m e d i a ,  g a m i n g ,  a n d  e n t e r t a i n me n t - b a s e d  a p p l i c a t i o n s ,  w h i c h  r e p r e s e n t s  a n o th e r  ma j o r  g r o w t h - i n d u c i n g  f a c t o r .  
B e s i d e s  t h i s ,  t h e  i n c o r p o r a t i o n  o f  d i g i t a l  w a l l e t s  f o r  i n - a p p  p u r c h a s e s  t o  m a k e  t h e  p a y m e n t  p r o c e s s  s m o o t h e r  a n d  f a s t e r  i s  a l s o  
c o n t r i b u t i n g  t o  m a r k e t  g r o w t h .  F u r t h e r m o r e ,  t h e  e s c a l a t i n g  p r o d u c t  d e m a n d  i n  g a m i n g  a p p l i c a t i o n s  f o r  p u r c h a s i n g  h i n t s ,  s p e e d  
u p g r a d e s ,  a n d  a d d i t i o n a l  c o s m e t i c  i t e m s  f o r  c h a r a c t e r s  i s  p r o p e l l i n g  t h e  m a r k e t  g r o w th .  O t h e r  f a c t o r s ,  i n c l u d i n g  t h e  r i s i n g  
p e n e t r a t i o n  o f  h i g h - s p e e d  i n t e r n e t ,  t h e  e s c a l a t i n g  d e m a n d  f o r  e - c o m m e r c e ,  h e a l t h c a r e ,  a n d  e d u c a t i o n a l  a p p l i c a t i o n s ,  a n d  t h e  
i n c r e a s i n g  e x p e n d i t u r e  c a p a c i t i e s  o f  c o n s u m e r s ,  a r e  a l s o  c r e a t i n g  a  p o s i t i v e  m a r k e t  o u t l o o k .
L o o k in g  f o r w a r d ,  I M A R C  G r o u p  e x p e c t s  t h e  m a r k e t  v a l u e  t o  r e a c h  U S $  5 1 7 .8  B i l l i o n  b y  2 0 3 2 ,  e x h ib i t in g  a  C A G R  o f  1 4 .9 %  
d u r in g  t h e  f o r e c a s t  p e r i o d  ( 2 0 2 4 - 2 0 3 2 ) .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / i n - a p p - p u r c h a s e - m a r k e t
Breakup by Type:
• Consumable
• Non-Consumable
• Subscr ipt ion
 
Breakup by Operating System:
Report • Android
Segmentation • iOS
• Others
Breakup by App Category:
• Gaming
• Entertainment and Music
• Health and Fitness
• Travel  and Hospital i ty
• Retai l  and E-Commerce
• Education and Learning
• Others
Breakup by Region:
Report • North America
• Asia-Pacifi c
Segmentation
• Europe
• Latin America
• Middle East and Afr ica
• Apple Inc
• Epic Games Inc.
• Google LLC (Alphabet Inc.)
Competitive • King.com Limited (Activision Bl izzard Inc.)
Landscape • Netfl ix Inc
• Rakuten Group Inc.
with Key • Sony Corporat ion
Players • Spotify Technology S.A.
• Tencent Holdings Ltd.
• The Walt Disney Company
• Tinder (Match Group Inc.) .
What was the size of the global in-app purchase market 
in 2023?
What is the expected growth rate of the global in-app 
purchase market during 2024-2032?
What has been the impact of COVID-19 on the global in-
app purchase market?
Key 
What are the key factors driving the global in-app 
Questions purchase market?
Answered in What is the breakup of the global in-app purchase market based on the type?
the Report What is the breakup of the global in-app purchase market based on the operating system?
What is the breakup of the global in-app purchase 
market based on the app category?
What are the key regions in the global in-app purchase 
market?
Who are the key players/companies in the global in-app 
purchase market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  I n - A p p  P u r c h a s e  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T y p e
    6 . 1     C o n s u m a b l e  
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     N o n - C o n s u m a b l e
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S u b s c r i p t i o n
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  O p e r a t i n g  S y s t e m
       
    7 . 1     A n d r o i d
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     i O S
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     O t h e r s
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  A p p  C a t e g o r y
    8 . 1     G a m i n g
Table of         8 . 1 . 1  M a r k e t  T r e n d s        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     E n te r t a i n m e n t  a n d  Mu s i c
        8 . 2 . 1  M a r k e t  T r e n d s
Contents         8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     H e a l t h  a n d  F i t n e s s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     T r a v e l  a n d  H o s p i t a l i t y
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t
    8 . 5     R e ta i l  a n d  E - C o m m e r c e
        8 . 5 . 1  M a r k e t  T r e n d s
        8 . 5 . 2  M a r k e t  F o r e c a s t
    8 . 6     E d u c a t i o n  a n d  L e a r n i n g
        8 . 6 . 1  M a r k e t  T r e n d s
        8 . 6 . 2  M a r k e t  F o r e c a s t     
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