India Handicrafts Market Growth, Demand and Challenges of the Key Industry Players 2023-28
                     India Handicrafts 
Market Research and 
Forecast Report 2023-
2028
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Acco r d ing  t o  t h e  l a t es t  r epo r t  b y  I M ARC  G r ou p ,  t i t l ed  " I nd i a  Hand i c ra f t s  M ark e t :  
I ndu st ry  T r ends ,  Sh are ,  S i z e ,  G row t h ,  O pp or t un i t y  and  For ecas t  20 23 -
2028 , "  t he  I nd i a  han d ic r a f t s  m ar ke t  s i z e  r e ached  US$  3 , 9 68 . 0  M i l l i on  i n  20 22 .
Hand ic r a f t s  a r e  han dm a de  goo ds  c r a f t ed  u s ing  s im p le  t oo l s  i ns t ead  o f  m a ch ine s  and  
Report r equ i r e  c ons id e r ab le  han d - ey e  coo r d ina t i on  an d  i n t e nse  c oncen t r a t io n .  Th ey  
r ep r esen t  t he  cu l t u r e  an d  c us t om s  o f  I nd i a .  Each  han dc r a f t ed  p r o duc t  i s  un i que ,  
exh ib i t s  d i s t i n c t  q ua l i t i e s ,  a nd  i s  pe r ce i ve d  as  a  s t a t us  s ym b o l  f o r  cons um e r s  s in ce  
Highlight and i t  r e f l ec t s  t he  esse nce  o f  t he  v ib r an t  a r t  and  c u l t u r e  o f  t he  coun t r y .  
I t  r eq u i r es  l ow  cap i t a l  i nv es t m en t s ,  o f f e r s  em p loym en t  op po r t un i t i e s  t o  a r t i san s ,  a nd  
Description ac t s  as  a  p r om in en t  m ed ium  f o r  f o r e ig n  ex chang e  r eve nue .  B es ide s  t h i s ,  h and ic r a f t  p r od uc t s  r equ i r e  l ow  e ne r g y ,  un l i ke  m a ch ine - m ad e  p r odu c t s  i nvo l v ing  e l ec t r i c i t y  
u t i l i z a t i on .  Due  t o  t he  abo vem en t ion ed  f ac t o r s ,  h and ic r a f t  p r odu c t s  p la y  a  v i t a l  r o le  
i n  t h e  ove r a l l  g r ow t h  o f  t he  I nd ia n  eco nom y .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / ind ia - han d ic r a f t s - m ar k e t / r e ques t sam p le
Report Description
Ind ia  Handicra f ts  Market  Trends:
The marke t  i n  Ind ia  i s  p r imar i l y  d r iven  by  the  inc reas ing  demand fo r  handcra f ted  p roduc ts .  In  l ine  w i th  th is ,  the  
easy  access ib i l i t y  t o  handmade p roduc ts  i s  pos i t i ve ly  in f luenc ing  the  marke t .  Wi th  s ign i f i can t  g rowth  in  on l ine  
re ta i l  and  va r ious  e -commerce  channe ls ,  t he  ava i lab i l i t y  and  access ib i l i t y  o f  t hese  p roduc ts  have  become more  
conven ien t  fo r  consumers ,  wh ich ,  i n  tu rn ,  i s  ca ta l yz ing  the  sa les  o f  these  p roduc ts  ac ross  the  coun t ry .  
Fur the rmore ,  t he  t rans i t i on  f rom e thn ic  to  con tempora ry  des igns  and  the  r i s ing  p roduc t  demand f rom o f f i ces ,  
homes,  hosp i ta l s ,  and  ho te ls  a re  p rope l l i ng  the  marke t .  
Moreover ,  t he  expand ing  t rave l  and  tou r i sm indus t ry  i s  o f fe r ing  numerous  g rowth  oppor tun i t i es  to  l oca l  a r t i sans  
as  we l l  as  hand ic ra f t  manu fac tu re rs  to  p roduce  commod i t i zed  p roduc ts  and  se l l  t hem to  tou r is t s  who  a re  w i l l i ng  to  
sp lu rge  s ign i f i can t l y  on  c ra f t  i t ems.  Add i t i ona l ly ,  t he  hand ic ra f ts  bus iness  i s  an  essen t ia l  source  o f  mass ive  
expor ts  and  po ten t ia l  f o re ign  exchange ,  wh ich  i s  expec ted  to  p rov ide  a  boos t  to  the  g rowth  o f  t he  marke t .
View Repor t  TOC,  F igures  and  Tables :  h t tps: / /www. imarcgroup.com/ ind ia -hand ic ra f ts -market
Breakup by Product Type:
• Woodware
• Artmetal  Ware
• Handprinted Text i les and Scarves
• Embroidered and Crocheted Goods
• Zari  and Zari  Goods
• Imitat ion Jewelry
Report 
• Sculptures
Segmentation • Pottery and Glass wares
• Attars and Agarbatt is
• Others
Breakup by Distribution Channel:
• Mass Retai lers
• Departmental  Stores
• Independent Retai lers
• Specialty Stores
• Onl ine Stores
• Others
Breakup by End Use:
Report • Resident ial
•
Segmentation Commercia l
Breakup by Region:
• North India
• West and Centra l  India
• South India
• East India
What was the size of the India handicrafts market 
in 2022?a
What is the expected growth rate of the India 
handicrafts market during 2023-2028?
What are the key factors driving the India 
Key handicrafts market?
Questions What has been the impact of COVID-19 on the India 
handicrafts market?
Answered in 
What is the breakup of the India handicrafts market 
the Report based on the product type?
What is the breakup of the India handicrafts market 
based on the distribution channel?
What is the breakup of the India handicrafts market 
breakup based on the end use?
What are the key regions in the India handicrafts 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     I n d i a  H a n d i c r a f t s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     W o o d w a r e
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     A r t m e t a l  W a r e
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     H a n d p r i n t e d  T e x t i l e s  a n d  S c a r v e s
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
      6 . 4       E mb ro i de red  a nd  C ro c he ted  G o o ds
            6 . 4 . 1  Ma rke t  Tren ds
            6 . 4 . 2  Ma rke t  Fo rec a s t
      6 . 5       Za r i  a nd  Za r i  G o o ds
            6 . 5 . 1  Ma rke t  Tren ds
            6 . 5 . 2  Ma rke t  Fo rec a s t
      6 . 6       I m i ta t i o n  J ew e l r y
            6 . 6 . 1  Ma rke t  Tren ds
            6 . 6 . 2  Ma rke t  Fo rec a s t
      6 . 7       S c u l p tu res
Table of             6 . 7 . 1  Ma rke t  Tren ds            6 . 7 . 2  Ma rke t  Fo rec a s t
      6 . 8       Po t te ry  a nd  G l a ss  wa res
            6 . 8 . 1  Ma rke t  Tren ds
Contents             6 . 8 . 2  Ma rke t  Fo rec a s t
      6 . 9       A t ta r s  a n d  Aga rba t t i s
            6 . 9 . 1  Ma rke t  Tren ds
            6 . 9 . 2  Ma rke t  Fo rec a s t
      6 . 1 0      O the r s
            6 . 10 .1  Ma rke t  Trends
            6 . 10 .2  Ma rke t  Fo rec a s t
7    Market  Breakup by  Dis tr ibut ion  Channe l
      7 . 1      Ma s s  Re t a i l e r s
            7 . 1 . 1  Ma rke t  Tren ds
            7 . 1 . 2  Ma rke t  Fo rec a s t
      7 . 2      Depa r tm ent a l  S to res
            7 . 2 . 1  Ma rke t  Tren ds
            7 . 2 . 2  Ma rke t  Fo rec a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m / i n d i a -ha n d i c ra f t s -m a rke t / t o c
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