India Packaged Atta Market by Product Type, Distribution Channel, End User 2024-2032
                     India Packaged Atta 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Report Factors  Af fect ing the  Growth of  the India  Packaged At ta  Indust ry :Changing L i festy le  and Die tary  Preferences:
Chan g ing  l i f es t y les ,  c ha r ac t e r i z ed  by  hec t i c  s che du les  an d  d ua l - i n com e  hou seho ld s ,  
Highlight and a r e  l ea d ing  t o  a  h ighe r  dem a nd  f o r  con ven ie n t  f ood  op t i ons .  Pa cka ged  a t t a  p r ov ides  
an  easy  a nd  t im e - sav ing  so lu t i on  f o r  m ak i ng  c hapa t i s  a nd  o t he r  t r a d i t i ona l  I n d ian  
b r ea d ,  a l i gn in g  w i t h  t he  nee d  f o r  qu i c k  an d  h ass le - f r e e  cook ing .  Th e r e  i s  a  g r ow ing  
Description awar e nes s  abo u t  he a l t h  and  nu t r i t i on  a m on g  con sum er s  i n  I nd i a .  
M an y  in d i v idu a l s  a nd  f am i l i e s  a r e  m ak ing  a  consc ious  e f f o r t  t o  ad op t  hea l t h ie r  
ea t i ng  hab i t s .  Pac kaged  a t t a  i s  o f t en  pe r ce i ved  a s  a  he a l t h ie r  cho i ce  com par e d  t o  
t r ad i t i ona l  s t one - g r ou nd  f l ou r s  a s  i t  i s  usua l l y  f o r t i f i e d  w i t h  e ssen t i a l  nu t r i en t s  l i ke  
i r on  a nd  f o l i c  a c id .  Th i s  pe r cep t i on  i s  encou r ag in g  c onsum er s  t o  op t  f o r  p ackag ed  
a t t a  and  ensu r e  t h ey  a r e  c onsum ing  a  nu t r i t i ou s  p r o duc t .
Increasing Health Consciousness:
Hea l th-consc ious  consumers  a re  increas ing ly  seek ing  food p roducts  tha t  
a l ign  w i th  the i r  we l lness goa ls .  Packaged a t ta  i s  o f ten  marketed as  a  
hea l th ie r  a l te rnat ive  to  t rad i t iona l  s tone-ground f lours .  I t  i s  f requent ly  
fo r t i f i ed  wi th  essent ia l  nu t r ien ts  l ike  i ron  and fo l i c  ac id ,  address ing 
Report nut r i t iona l  def i c ienc ies  tha t  can  be common in  Ind ian d ie ts .  
Th is  percep t ion o f  added hea l th  benef i t s  makes packaged a t ta  an a t t rac t ive  
Highlight and cho ice fo r  hea l th -consc ious ind iv idua ls  and fami l ies .  Many packaged a t ta  
brands  emphas ize the  fo r t i f i ca t ion  o f  the i r  p roducts  wi th  essen t ia l  v i tamins 
Description and minera ls .  Th is  for t i f i ca t ion  addresses  concerns  re la ted  to  mic ronu t r ien t  
de f ic ienc ies ,  wh ich  a re  p reva len t  in  cer ta in  popu la t ions.  As  consumers  are  
becoming more  hea l th -consc ious ,  they a re  d rawn to  a t ta  produc ts  tha t  o f fe r  
these  nu t r i t iona l  enhancements .
Rapid Urbanization:
Urban izat ion  o f ten  br ings  about  changes in  l i fes ty le  and  d ie ta ry  p re fe rences .  
In  urban a reas ,  peop le  tend to  have bus ier  schedu les ,  w i th  less  t ime fo r  
t rad i t iona l  food  prepara t ion  methods  l i ke  gr ind ing  and  s iev ing g ra ins .
Packaged  a t ta  o f fe rs  a  conven ien t  and  t ime-sav ing  so lu t ion  fo r  mak ing  
chapa t i s  and  o ther  Ind ian  b read ,  a l ign ing  w i th  the  fas t -paced  u rban  l i f es ty le .  
Urban  dwe l le rs  o f ten  p r io r i t i ze  conven ience  in  the i r  da i l y  l i ves .  Packaged  a t ta  
e l imina tes  the  need  fo r  t ime-consuming  p rocesses  l i ke  c lean ing ,  g r ind ing ,  and  
s i f t i ng  g ra ins .  Th is  conven ience  fac to r  makes  i t  a  p re fe r red  cho ice  fo r  u rban  
Report consumers  who  seek  e f f i c ien t  and  hass le - f ree  cook ing  so lu t ions .
Highlight and Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/ ind ia -packaged-a t ta -marke t / reques tsamp le
Description
Report Description
India Packaged Atta Market  Trends:
Consumers  are increas ing ly  pr ior i t i z ing heal th and wel lness ,  lead ing to  a  growing demand for  
packaged at ta  for t i f ied wi th  essent ia l  nut r ients  and whole wheat  var iants  in  Ind ia.  
There is  a lso a  r is ing demand for  specia l ty  var iants  o f  packaged at ta ,  such as  mul t igra in ,  organic ,  and 
glu ten- f ree opt ions,  in  the count ry .
View Report  TOC,  F igures and Tables :  ht tps: / /www. imarcgroup.com/india-packaged-atta-market
Product Type Insights:
• Whole Wheat
• Multigrain
Pack Type Insights:
• Pouches
• Woven Bags
Report 
Segmentation Pack Size Insights:
• 10 KG
• 5 KG
• 1 KG
• Others
Distribution Channel Insights:
• General  Trade
o Convenience Stores
o Kirana Stores
• Modern Trade
o Supermarkets
o Hypermarkets
o Specialty Stores
Report • Online and E-Commerce
Segmentation
State Insights:
• Maharashtra
• Andhra Pradesh
• Karnataka
• Telangana
• Goa
• Others
• Adani Wilmer Ltd
• Ahaar Consumer Products Pvt.  Ltd 
• Anand Mi lk Union Ltd (AMUL)
• Cargi l l  India Pvt.  Ltd.
Competitive 
• Delhi  Flour Mi l ls Co Ltd
Landscape • General  Mil ls ,  Inc.
with Key • Hindustan Uni lever Ltd
• ITC Ltd
Players
• J . J .  Foods Private Limited
• Kovilpatt i  Lakshmi Rol ler Flour Mil ls 
Limited
• Parakh Agro Industries Ltd.
• Patanjal i  Ayurved Ltd.
How has the India packaged atta market performed so 
far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in 
the India packaged atta market?
What is the impact of each driver, restraint, and 
Key opportunity on the India packaged atta market?
Questions What is the breakup of the market based on the product 
type?
Answered in 
Which is the most attractive product type in the India 
the Report packaged atta market?
What is the breakup of the market based on the pack 
type?
Which is the most attractive pack type in the India 
packaged atta market?
What is the breakup of the market based on the pack 
size?
Which is the most attractive pack size in the India 
packaged atta market?
What is the breakup of the market based on the 
distribution channel?
Key Which is the most attractive distribution channel in the India packaged atta market?
Questions What is the competitive structure of the India packaged 
atta market?
Answered in 
Who are the key players/companies in the India 
the Report packaged atta market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     I n d i a  P a c k a g e d  A t t a  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     W h o l e  W h e a t
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     M u l t i g r a i n
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  P a c k  T y p e
    7 . 1    P o u c h e s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     W o v e n  B a g s
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  P a c k  S i z e
    8 . 1     1 0  K G
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     5  K G
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3    1  K G
Table of         8 . 3 . 1  M a r k e t  T r e n d s        8 . 3 . 2  M a r k e t  F o r e c a s t    
    8 . 4    O t h e r s
        8 . 4 . 1  M a r k e t  T r e n d s
Contents         8 . 4 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    9 . 1    G e n e r a l  T r a d e
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  K e y  S e g m e n t s  
           9 . 1 . 2 . 1  C o n v e n i e n c e  S t o r e s
           9 . 1 . 2 . 2  K i r a n a  S t o r e s
        9 . 1 . 3  M a r k e t  F o r e c a s t
    9 . 2    M o d e r n  T r a d e
       9 . 2 . 1  M a r k e t  T r e n d s
       9 . 2 . 2  K e y  S e g m e n t s  
           9 . 2 . 2 . 1  S u p e r m a r k e t s
           9 . 2 . 2 . 2  H y p e r m a r k e t s
           9 . 2 . 2 . 2  S p e c i a l t y  S t o r e s
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m / i n d i a -pa c ka ged -a t ta -m a rke t / t o c
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