Lager Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Lager Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Accord ing  to  the  la tes t  repor t  by  IMARC Group ,  t i t led  "Lager  Market :  Globa l  
Industry  Trends,  Share ,  S ize ,  Growth,  Oppor tuni ty  and Forecas t  2024 -
2032 ,"  t he  g loba l  l ager  marke t  s ize  reached  US$ 349 .7  B i l l ion  in  2023 .
Factors Af fect ing the Growth of  the Lager Industry:
Report Changing Consumer Preferences:
The g loba l  lager  marke t  i s  w i tness ing  s ign i f i can t  g rowth ,  d r iven  by  sh i f t i ng  
consumer  p re fe rences  towards  p remium and  c ra f t  l ager  va r ie t ies .  These  
Highlight and pre fe rences  a re  in f l uenced  by  a  g rowing  demand fo r  h igh -qua l i t y ,  f lavo r fu l  
op t ions  tha t  o f fe r  a  un ique  d r ink ing  expe r ience .  Th is  sh i f t  i s  expand ing  the  
Description marke t  s i ze  and  enhanc ing  marke t  share  fo r  c ra f t  and  p remium lagers ,  
re f lec t ing  b roade r  marke t  t rends  towards  a r t i sana l  and  bespoke  p roduc ts .  
Marke t  ana lys is  ind ica tes  tha t  consumers  a re  inc reas ing ly  w i l l i ng  to  pay  more  
fo r  p roduc ts  tha t  p romise  super io r  tas te  and  exc lus iv i t y ,  con t r ibu t ing  to  the  
marke t ’ s  g rowth .  The  marke t  ou t look  rema ins  pos i t i ve ,  as  these  p re fe rences  
a re  evo lv ing ,  f u r the r  d i ve rs i f y ing  the  lager  o f fe r ings  and  appea l ing  to  a  
b roader  aud ience .
Expansion of  Dist r ibut ion Channels:
The access ib i l i t y  o f  lager  has  been  g rea t ly  enhanced  by  the  expans ion  o f  
d is t r ibu t ion  channe ls ,  inc lud ing  on l ine  sa les  p la t fo rms and  de l i ve ry  se rv ices .  
Th is  deve lopment  i s  c ruc ia l  f o r  marke t  g rowth ,  as  i t  makes  i t  eas ie r  f o r  
Report consumers  to  exp lo re  and  purchase  a  w ide  range  o f  lager  b rands  f rom bo th  
loca l  and  in te rna t iona l  b rewers .  
Highlight and Add i t iona l l y ,  the  inc rease  in  on l ine  sa les  is  a  key  marke t  t rend ,  d r i ven  by  the  conven ience  i t  o f fe rs  and  the  g rowing  consumer  re l i ance  on  e -commerce  fo r  
da i l y  pu rchases .  Marke t  ana lys is  shows tha t  t hese  expanded  d is t r ibu t ion  
Description channe ls  a re  s ign i f i can t ly  inc reas ing  marke t  s ize  by  b roaden ing  the  cus tomer  
base  and  enab l ing  b rewers  to  cap tu re  g rea te r  marke t  sha re ,  w i th  a  pos i t i ve  
marke t  ou t look  as  d ig i ta l  commerce  con t inues  to  evo lve .
Increasing Heal th and Wel lness Trends:
The lager  marke t  i s  a lso  be ing  in f luenced  by  the  hea l th  and  we l lness  t rend ,  
w i th  an  inc reas ing  number  o f  consumers  seek ing  lower -a lcoho l ,  low-ca lo r ie ,  
and  non-a lcoho l i c  l age r  op t ions .  Th is  t rend  is  reshap ing  marke t  dynamics ,  as  
b rewer ies  adap t  the i r  p roduc t  po r t fo l ios  to  inc lude  hea l th ie r  a l t e rna t ives  tha t  
mee t  these  consumer  demands .
Moreover ,  the  in t roduc t ion  o f  these  op t ions  i s  expand ing  the  marke t  s ize  by  
a t t rac t ing  hea l th -consc ious  consumers  and  a lso  con t r ibu t ing  to  marke t  g rowth  
by  d ive rs i f y ing  the  p roduc t  o f fe r ings .  Marke t  ana lys is  sugges ts  tha t  th i s  t rend  
is  ga in ing  momentum,  d r iv ing  innova t ion  in  the  lager  segmen t  and  pos i t i ve ly  
impac t ing  marke t  share  and  ou t look  fo r  b rewers  who  p r io r i t i ze  these  hea l th -
Report or ien ted  o f fe r ings .
Highlight and Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/pre feas ib i l i t y - repor t - l ager -manu fac tu r ing -p lan t / req
Description ues tsamp le
Report Description
Global  Lager Market  Trends:
The g lobal  lager  market  is  be ing propel led by the r ise in  consumer in terest  in  g lobal  and exot ic  f lavors ,  
dr iv ing brewer ies  to  innovate and in t roduce d iverse lager  var ie t ies.  Th is  t rend toward cu l tura l  exp lorat ion 
through beverages is  expanding the market ’s  reach and encouraging exper imentat ion wi th  ingred ients ,  
brewing techniques,  and f lavor  prof i les .  
Addi t iona l ly ,  susta inabi l i ty  and eth ica l  product ion pract ices are becoming increasing ly  impor tant  to  
consumers,  in f luenc ing purchas ing dec is ions.  Brewer ies  that  emphasize eco- f r iend ly  packaging,  water  
conservat ion,  and respons ib le  sourc ing are ga in ing market  t rac t ion.  These market  t rends,  coupled wi th  the 
ongoing d ig i ta l izat ion of  sa les  and market ing st ra teg ies,  are  key dr ivers  behind the market ’s  expans ion and 
evo lu t ion.
View Report  TOC,  Figures and Tables :  
ht tps: / /www.imarcgroup.com/prefeasibi l i ty- report - lager-manufactur ing-plant
Breakup by Product:
• Standard
• Premium
Report Breakup by Distribution Channel:
• On-Trade
Segmentation • Supermarkets and Hypermarkets
• Special ist  Retai lers
• Convenience Stores
• Others
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
Report • Latin America
Segmentation • Middle East and Afr ica
• Anheuser-Busch Companies LLC
• Asahi  Breweries Ltd.
• Carlsberg Breweries A/S
• China Resources Beer (Holdings)  Company 
Competitive Limited
Landscape • Diageo Plc
• Heineken N.V.
with Key 
• Kir in Brewery Company Limited
Players • Molson Coors Beverage Company
• Tsingtao Brewery Company Limited
• United Breweries Holdings Limited.
How has the global lager market performed so far, and 
how will it perform in the coming years?
What are the drivers, restraints, and opportunities in 
the global lager market?
Key What is the impact of each driver, restraint, and opportunity on the global lager market?
Questions 
What are the key regional markets?
Answered in 
the Report Which countries represent the most attractive lager market?
What is the breakup of the market based on the 
product?
Which is the most attractive product in the lager 
market?
What is the breakup of the market based on the 
distribution channel?
Which is the most attractive distribution channel in the 
lager market?
Key What is the competitive structure of the global lager market?
Questions Who are the key players/companies in the global lager 
market?
Answered in 
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  L a g e r  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t
    6 . 1     S t a n d a r d
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     P r e m i u m
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    7 . 1     O n - T r a d e
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     S u p e r m a r k e t s  a n d  H y p e r m a r k e t s
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     S p e c i a l i s t  R e t a i l e r s
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
    7 . 4     C o n v e n i e n c e  S t o r e s
        7 . 4 . 1  M a r k e t  T r e n d s
        7 . 4 . 2  M a r k e t  F o r e c a s t
    7 . 5     O t h e r s
Table of         7 . 5 . 1  M a r k e t  T r e n d s        7 . 5 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  R e g i o n
    8 . 1     N o r t h  A m e r i c a
Contents         8 . 1 . 1  U n i t e d  S t a t e s           8 . 1 . 1 . 1  M a r k e t  T r e n d s
           8 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        8 . 1 . 2  C a n a d a
           8 . 1 . 2 . 1  M a r k e t  T r e n d s
           8 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 2     A s i a  P a c i f i c
        8 . 2 . 1  C h i n a
           8 . 2 . 1 . 1  M a r k e t  T r e n d s
           8 . 2 . 1 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 2  J a p a n
           8 . 2 . 2 . 1  M a r k e t  T r e n d s
           8 . 2 . 2 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 3  I n d i a
           8 . 2 . 3 . 1  M a r k e t  T r e n d s
           8 . 2 . 3 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. i m a rc g ro u p . c o m / p re f e a s i b i l i t y - re p o r t - l a g e r- m a n u f a c t u
r i n g - p l a n t / t o c
Partial List of Clients
Partial List of Clients
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