Maternity Innerwear Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     Global Maternity 
Innerwear Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A cc o r d i ng  t o  t h e  l a t e s t  r e po r t  b y  I MA R C  G ro u p ,  t i t l e d  " Ma t e rn i t y  I n n er w e ar  Ma r k e t :  
G l o b a l  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i t y  a n d  F o r e c as t  2 0 2 4 -
20 3 2 , "  t h e  g l o b a l  m a t e r n i t y  i n n e r w e a r  m a r k e t  s i z e  i s  e x p e c t e d  to  e x h i b i t  a  g r o w t h  r a t e  
( C A G R )  o f  6 .5 7 %  d u r i n g  20 2 4 - 20 3 2 .
Fac tors  A f fec t ing  the  Growth  o f  Mate rn i ty  Innerwear  Indus t ry :
Report Comfor t  and  Suppor t :
C om f o r t  a n d  s u pp o r t  a re  pa r a m ou n t  c o ns i d e r a t i o n s  fo r  e xp e c t a n t  a n d  n e w  mo t h e rs  
Highlight and w he n  s e l e c t i n g  m a t e r n i t y  i n n e r w e a r .  P r e g n an c y  b r i n g s  a b o u t  s i g n i f i c a n t  c ha n g e s  i n  t he  bo d y  o f  a  w om a n ,  i n c l u d i n g  w e i g h t  g a i n ,  h o r m o n a l  f l u c tu a t i o ns ,  an d  b r e a s t  
en l a r g e me n t .  M a te r n i t y  i n n e r w e a r  de s i g n ed  t o  o f f e r  a d e qu a t e  s u p p o r t  a nd  c om f o r t  
Description du r i n g  th e s e  s t a g e s  i s  i n  h i gh  d e ma n d .  
Ma t e r n i t y  b r a s ,  f o r  i n s ta n c e ,  a r e  c r a f t ed  w i t h  w i d e r  s t r a ps ,  s o f t e r  m a t e r i a l s ,  a n d  
ad d i t i o n a l  h o o ks  a nd  e y es  t o  a cc o m mo d a t e  f l u c t u a t i on s  i n  b r e a s t  s i ze  a nd  p r o v i d e  
ne c e s s a ry  s u pp o r t .  S e am l e s s  d e s i g n s  re d u c e  f r i c t i o n  an d  i r r i t a t i on ,  w h i l e  b r e a t h ab l e  
f ab r i c s  en s u r e  c o m f o r t  t h r o u g h ou t  t h e  d a y .  T h e s e  f ea t u r es  a l l e v i a t e  d i s co m f o r t  
as s o c i a te d  w i th  t r a d i t i o n a l  b r a s ,  s u c h  a s  d i g g i n g  s t r a p s  o r  u n d e r w i r e ,  a l l o w i ng  
ex p e c t a n t  a nd  n u r s i ng  m o th e r s  t o  m ov e  f r ee l y  a nd  c o mf o r t a b l y .
Fashion and Style:
The evo lv ing fash ion landscape has in f luenced the des ign and 
aesthet ics  o f  matern i ty  innerwear,  cater ing to the des i re  of  a modern 
woman for  s ty l ish opt ions that  complement  her  persona l  s ty le.  Gone are 
the days when matern i ty  l inger ie  was l imi ted to b land and ut i l i ta r ian 
Report designs.  Today,  expectant  and new mothers have access to  a wide array 
of  fashionab le opt ions that  pr io r i t ize  both  s ty le  and funct ion.  
Highlight and Materni ty  bras are  avai lab le in  var ious s ty les,  inc luding wi re less,  
p lunge,  and spor ts  bras,  a l lowing women to  choose accord ing to the i r  
Description preferences and l i fes ty le .  Fashion- forward deta i ls  such as lace over lays,  bo ld co lors ,  and t rendy pr in ts  add a touch of  sophis t ica t ion to matern i ty  
l inger ie,  empower ing women to embrace the i r  changing bodies  w i th 
conf idence.
Technological  Innovations:
Advancements  in  text i le  technology and des ign have revo lut ion ized the 
matern i ty  innerwear market ,  o f fer ing innovat ive solut ions  to address the 
un ique needs o f  expectant  and nurs ing mothers.
From mo is tu re -w ick ing  fab r ics  to  an t ibac te r ia l  p rope r t i es ,  techno log ica l  
innova t ions  enhance  the  func t iona l i t y  and  per fo rmance  o f  ma te rn i ty  l i nger ie ,  
enhanc ing  the  overa l l  user  exper ience .  One  no tab le  innova t ion  is  t he  
inco rpora t ion  o f  s t re t chab le  and  adap t i ve  fab r ics  tha t  p rov ide  f l ex ib i l i t y  and  
suppo r t  wh i le  accommodat ing  the  chang ing  shape  o f  the  body  th roughou t  
Report pregnancy  and  pos tpar tum.  Seamless  cons t ruc t ion  techn iques  min im ize  i r r i ta t i on  and  cha f ing ,  ensur ing  op t ima l  comfor t  f o r  sens i t i ve  sk in .
Highlight and Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/ma te rn i ty - innerwear -marke t / reques tsamp le
Description
Report Description
Global  Maternity Innerwear Market Trends:
The changing demographics ,  inc lud ing delayed parenthood and increas ing materna l  age,  are s igni f i cant  
dr ivers  o f  the matern i ty  innerwear market .  As more women postpone chi ldbear ing to pursue careers or  
educat ion,  there  is  a  growing need for  matern i ty  innerwear  ta i lo red to  o lder  mothers who may requi re 
add i t ional  support  and comfor t  dur ing pregnancy and breast feed ing.  
Addi t iona l ly ,  the exponent ia l  growth of  e-commerce p lat forms has p layed a p ivota l  ro le  in  expanding the 
reach o f  matern i ty  innerwear ,  par t icu lar ly  in  reg ions  w i th l imi ted access to br ick -and-mor tar  s tores.  
Onl ine reta i le rs  o f fer  a w ide select ion o f  matern i ty  l inger ie,  prov id ing convenience and access ib i l i ty  to  
expectant  and nurs ing mothers  who prefer  to  shop f rom the comfor t  o f  the i r  homes.
View Report  TOC, Figures and Tables :  ht tps: / /www.imarcgroup.com/maternity- innerwear-market
Breakup by Type:
• Materni ty/Nursing Bras
• Camisoles
• Shapewear
• Materni ty Briefs
Report Breakup by Distribution Channel:
• Onl ine Stores
Segmentation • Offl ine Stores
Breakup by Region:
• North America
• Asia-Pac ifi c
• Europe
• Lat in America
• Middle East and Afr ica
• Adore Me Inc.
• CLOVIA
• FirstCry
• Fresh Venturz LLP
Competitive • Hennes Mauritz  AB
Landscape • Hotmilk L ingerie
• Isabel la Ol iver
with Key 
• Seraphine
Players • The Gap Inc.
• Triumph International
• Wacoal
How has the global maternity innerwear market 
performed so far and how will it perform in the 
coming years?
What has been the impact of COVID-19 on the 
global maternity innerwear market?
What are the key regional markets?
Key 
What is the breakup of the market based on the 
Questions type?
Answered in What is the breakup of the market based on the distribution channel?
the Report What are the various stages in the value chain of 
the industry?
What are the key driving factors and challenges in 
the industry?
What is the structure of the global maternity 
innerwear market and who are the key players?
What is the degree of competition in the industry?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  M a t e r n i t y  I n n e r w e a r  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T y p e
    6 . 1     M a t e r n i t y / N u r s i n g  B r a s
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     C a m i s o l e s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S h a p e w e a r
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     M a t e r n i t y  B r i e f s
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    7 . 1     O n l i n e  S t o r e s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     O f f l i n e  S t o r e s
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  R e g i o n
    8 . 1     N o r t h  A m e r i c a
Table of         8 . 1 . 1  U n i t e d  S t a t e s
           8 . 1 . 1 . 1  M a r k e t  T r e n d s
           8 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        8 . 1 . 2  C a n a d a
Contents            8 . 1 . 2 . 1  M a r k e t  T r e n d s
           8 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 2     A s i a - P a c i f i c
        8 . 2 . 1  C h i n a
           8 . 2 . 1 . 1  M a r k e t  T r e n d s
           8 . 2 . 1 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 2  J a p a n
           8 . 2 . 2 . 1  M a r k e t  T r e n d s
           8 . 2 . 2 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 3  I n d i a
           8 . 2 . 3 . 1  M a r k e t  T r e n d s
           8 . 2 . 3 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 4  S o u t h  K o r e a
           8 . 2 . 4 . 1  M a r k e t  T r e n d s
           8 . 2 . 4 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. i m a rc g ro u p . c o m / m a t e rn i t y - i n n e r w e a r- m a r ke t / t o c
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