Mexico Smart TV Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     Mexico Smart TV 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " M e x i c o  S m a r t  T V  M a r k e t :  I n d u s t r y  
T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  M e x i c o  s m a r t  T V  
m a r k e t  s i z e  r e a c h e d  U S $  3 . 3  B i l l i o n  i n  2 0 2 3 .
A  S m a r t  T V ,  a  p i v o t a l  i n n o v a t i o n  i n  h o m e  e n t e r t a i n m e n t ,  i n t e g r a t e s  t h e  f u n c t i o n a l i t i e s  o f  a  
t r a d i t i o n a l  t e l e v i s i o n  s e t  w i t h  a d v a n c e d  c o m p u t i n g  t e c h n o l o g y ,  o f f e r i n g  a  m u l t i f a c e t e d  
e n t e r t a i n m e n t  h u b .  I t  i s  d i s t i n g u i s h e d  b y  i t s  c a p a b i l i t y  t o  c o n n e c t  t o  t h e  i n t e r n e t ,  p r o v i d i n g  
Report a c c e s s  t o  a  v a s t  a r r a y  o f  o n l i n e  s e r v i c e s ,  i n c l u d i n g  s t r e a m i n g  p l a t f o r m s ,  s o c i a l  n e t w o r k i n g  s i t e s ,  
a n d  w e b  b r o w s i n g .  T h i s  c o n v e r g e n c e  o f  i n t e r n e t  a n d  t e l e v i s i o n  t e c h n o l o g y  e n a b l e s  u s e r s  t o  
d o w n l o a d  a n d  u s e  a p p s ,  s t r e a m  m o v i e s  a n d  m u s i c ,  a c c e s s  s o c i a l  m e d i a ,  p l a y  g a m e s ,  a n d  e v e n  
Highlight and c o n t r o l  t h e  T V  t h r o u g h  v o i c e  c o m m a n d s  o r  m o b i l e  d e v i c e s .  T h e  h a l l m a r k  o f  a  S m a r t  T V  i s  i t s  
e m p h a s i s  o n  u s e r  i n t e r a c t i o n ,  o f f e r i n g  a n  i n t u i t i v e  i n t e r f a c e  t h a t  p e r s o n a l i z e s  c o n t e n t  a n d  
r e m e m b e r s  u s e r  p r e f e r e n c e s ,  t h u s  e n h a n c i n g  t h e  v i e w i n g  e x p e r i e n c e .  E n h a n c e d  c o n n e c t i v i t y  
Description o p t i o n s ,  s u c h  a s  W i - F i ,  B l u e t o o t h ,  a n d  E t h e r n e t ,  a l l o w  f o r  s e a m l e s s  i n t e g r a t i o n  w i t h  o t h e r  s m a r t  d e v i c e s ,  c r e a t i n g  a  c o n n e c t e d  h o m e  e c o s y s t e m .  F u r t h e r m o r e ,  S m a r t  T V s  a r e  e q u i p p e d  w i t h  
s o p h i s t i c a t e d  o p e r a t i n g  s y s t e m s ,  h i g h - q u a l i t y  d i s p l a y s ,  a n d  a r e  o f t e n  c o m p a t i b l e  w i t h  v a r i o u s  
e x t e r n a l  d e v i c e s ,  p r o v i d i n g  a  v e r s a t i l e  p l a t f o r m  f o r  e n t e r t a i n m e n t ,  i n f o r m a t i o n ,  a n d  
c o m m u n i c a t i o n ,  t h u s  r e f l e c t i n g  t h e  e v o l v i n g  c o n s u m e r  d e m a n d s  f o r  c o n v e n i e n c e ,  c o n n e c t i v i t y ,  
a n d  i m m e r s i v e  e x p e r i e n c e .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / m e x i c o - s m a r t - t v - m a r k e t / r e q u e s t s a m p l e
Report Description
M e x i c o  S m a r t  T V  M a r k e t  T r e n d s :
T h e  M e x i c o  s m a r t  T V  m a r k e t  i s  e x p e r i e n c i n g  s i g n i f i c a n t  g r o w t h ,  d r i v e n  b y  a  c o n f l u e n c e  o f  t e c h n o l o g i c a l  a d v a n c e m e n t s ,  c h a n g i n g  c o n s u m e r  
p r e f e r e n c e s ,  a n d  e c o n o m i c  d y n a m i c s .  O n e  o f  t h e  p r i m a r y  d r i v e r s  i s  t h e  i n c r e a s i n g  p e n e t r a t i o n  o f  h i g h - s p e e d  i n t e r n e t  a n d  b r o a d b a n d  
s e r v i c e s ,  w h i c h  e n h a n c e s  t h e  f u n c t i o n a l i t y  o f  S m a r t  T V s ,  e n a b l i n g  u s e r s  t o  s t r e a m  h i g h - d e f i n i t i o n  c o n t e n t  s e a m l e s s l y .  A d d i t i o n a l l y ,  t h e  
r i s i n g  p o p u l a r i t y  o f  o n - d e m a n d  v i d e o  s t r e a m i n g  s e r v i c e s ,  s u c h  a s  N e t f l i x  a n d  A m a z o n  P r i m e ,  h a s  e n c o u r a g e d  c o n s u m e r s  t o  o p t  f o r  S m a r t  
T V s ,  w h i c h  o f f e r  i n t e g r a t e d  s t r e a m i n g  c a p a b i l i t i e s  w i t h o u t  t h e  n e e d  f o r  e x t e r n a l  d e v i c e s .  T h e  m a r k e t  i s  a l s o  b e n e f i t i n g  f r o m  t h e  g r o w i n g  
c o n s u m e r  p r e f e r e n c e  f o r  c o n n e c t e d  d e v i c e s ,  a s  p a r t  o f  t h e  b r o a d e r  t r e n d  t o w a r d s  s m a r t  h o m e s ,  w h e r e  a p p l i a n c e s  a n d  e n t e r t a i n m e n t  
s y s t e m s  a r e  i n t e r c o n n e c t e d  a n d  r e m o t e l y  c o n t r o l l e d .  T e c h n o l o g i c a l  i n n o v a t i o n s ,  i n c l u d i n g  a d v a n c e m e n t s  i n  A I ,  v o i c e  r e c o g n i t i o n ,  a n d  
i m m e r s i v e  v i e w i n g  e x p e r i e n c e s  t h r o u g h  4 K ,  8 K ,  a n d  O L E D  t e c h n o l o g i e s ,  a r e  f u r t h e r  p r o p e l l i n g  t h e  m a r k e t .  T h e s e  f e a t u r e s  e n h a n c e  t h e  
u s e r  e x p e r i e n c e  a n d  a l s o  c a t e r  t o  t h e  g r o w i n g  d e m a n d  f o r  h i g h - q u a l i t y  h o m e  e n t e r t a i n m e n t  s y s t e m s .  M o r e o v e r ,  t h e  c o m p e t i t i v e  l a n d s c a p e ,  
m a r k e d  b y  t h e  p r e s e n c e  o f  b o t h  g l o b a l  a n d  l o c a l  b r a n d s ,  f o s t e r s  a  d y n a m i c  m a r k e t  e n v i r o n m e n t ,  e n c o u r a g i n g  c o n t i n u o u s  p r o d u c t  
i n n o v a t i o n  a n d  c o m p e t i t i v e  p r i c i n g  s t r a t e g i e s .  T h e  e c o n o m i c  s t a b i l i t y  a n d  i n c r e a s i n g  d i s p o s a b l e  i n c o m e s  i n  M e x i c o  f u r t h e r  s u p p o r t  t h e  
m a r k e t ,  a s  c o n s u m e r s  a r e  w i l l i n g  t o  i n v e s t  i n  p r e m i u m  h o m e  e n t e r t a i n m e n t  s o l u t i o n s .  A d d i t i o n a l l y ,  p r o m o t i o n a l  a c t i v i t i e s ,  a t t r a c t i v e  
f i n a n c i n g  o p t i o n s ,  a n d  t h e  a v a i l a b i l i t y  o f  a  w i d e  r a n g e  o f  p r o d u c t s  a t  v a r i o u s  p r i c e  p o i n t s  a c c o m m o d a t e  d i v e r s e  c o n s u m e r  s e g m e n t s ,  
t h e r e b y  b r o a d e n i n g  t h e  m a r k e t  b a s e .  C o n s e q u e n t l y ,  t h e  M e x i c o  S m a r t  T V  m a r k e t  i s  p o i s e d  f o r  s u s t a i n e d  g r o w t h ,  d r i v e n  b y  a  b l e n d  o f  
t e c h n o l o g i c a l  s o p h i s t i c a t i o n ,  e v o l v i n g  c o n s u m e r  d e m a n d s ,  a n d  f a v o r a b l e  e c o n o m i c  f a c t o r s .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / m e x i c o - s m a r t - t v - m a r k e t
Breakup by Resolution Type:
• 4K UHD TV
• Ful l  HD TV
• HD TV
• 8K TV
 
Breakup by Technology:
Report • LCD
Segmentation • LED
• OLED
• QLED
Breakup by Screen Size:
• Below 32 Inches
• 32 to 45 Inches
• 46 to 55 inches
• 56 to 65 Inches
• Above 65 Inches
Breakup by Screen Type:
• Flat
• Curved
Report 
Breakup by Platform:
Segmentation
• Android
• Roku
• WebOS
• Tizen OS
• iOS
• My Home Screen
• Others
Breakup by Application:
• Residential
• Commercial
Breakup by Distribution Channel:
• Offl ine
Report 
• Online
Segmentation
• Apple Inc.
• Haier Group
• Hisense International
Competitive • Hitachi , Ltd.
• Koninkl i jke Phi l ips N.V
Landscape 
• Panasonic Corporat ion
with Key • Samsung Electronics Co. Ltd.
Players • Sony Corporat ion
• TCL
• Toshiba.
How has the Mexico smart TV market performed so 
far and how will it perform in the coming years?
What is the impact of COVID 19 on the Mexico 
smart TV market?
Key What is the breakup of the market based on the 
resolution type?
Questions 
Answered in What is the breakup of the market based on the technology?
the Report
What is the breakup of the market based on the 
screen size?
What is the breakup of the market based on the 
screen type?
What is the breakup of the market based on the 
platform?
What is the breakup of the market based on the 
application?
What is the breakup of the market based on the 
distribution channel?
Key 
What are the various stages in the value chain of 
Questions the industry?
Answered in What are the key driving factors and challenges in 
the market?
the Report
What is the structure of the Mexico smart TV 
market and who are the key players?
What is the degree of competition in the market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     M e x i c o  S m a r t  T V  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  R e s o l u t i o n  T y p e
    6 . 1     4 K  U H D  T V
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     F u l l  H D  T V
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     H D  T V
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     8 K  T V
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  T e c h n o l o g y
    7 . 1     L C D
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     L E D
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     O L E D
Table of         7 . 3 . 1  M a r k e t  T r e n d s        7 . 3 . 2  M a r k e t  F o r e c a s t
    7 . 4     Q L E D
        7 . 4 . 1  M a r k e t  T r e n d s
Contents         7 . 4 . 2  M a r k e t  F o r e c a s t8     M a r k e t  B r e a k u p  b y  S c r e e n  S i z e
    8 . 1     B e l o w  3 2  I n c h e s
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     3 2  t o  4 5  I n c h e s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     4 6  t o  5 5  i n c h e s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t  
    8 . 4     5 6  t o  6 5  I n c h e s
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /m ex i c o -s m a r t - t v -m a rke t / t o c
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