Middle East Online Grocery Market by Product Type, Distribution Channel, End User 2024-2032
                     Middle East Online 
Grocery Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
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are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
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las t ing resul ts .
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " M i d d l e  E a s t  O n l i n e  G r o c e r y  
M a r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 -
2 0 3 2 , "  t h e  M i d d l e  E a s t  o n l i n e  g r o c e r y  m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w th  r a t e  
( C A G R )  o f  2 4 .2 0 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
O n l i n e  g r o c e r y  s h o p p i n g  r e f e r s  t o  t h e  p r o c e s s  o f  p u r c h a s i n g  g r o c e r i e s  a n d  h o u s e h o l d  
Report e s s e n t i a l s  t h r o u g h  t h e  I n t e r n e t ,  t y p i c a l l y  v i a  a  w e b s i t e  o r  a  m o b i l e  a p p ,  a n d  h a v i n g  t h e m  
d e l i v e r e d  t o  t h e  d o o r s t e p .  T h i s  m o d e r n  c o n v e n i e n c e  h a s  t r a n s fo r m e d  t h e  w a y  i n d i v i d u a l s  
s h o p  f o r  g r o c e r i e s ,  o f f e r i n g  u n p a r a l l e l e d  c o n v e n i e n c e  a n d  f l e x i b i l i t y .  C u s t o m e r s  c a n  
Highlight and b r o w s e  t h r o u g h  n u m e r o u s  p r o d u c t s ,  i n c l u d i n g  f r e s h  p r o d u c e ,  p a n t r y  s t a p l e s ,  f r o z e n  f o o d s ,  
a n d  e v e n  s p e c i a l t y  i t e m s ,  f r o m  t h e  c o m f o r t  o f  t h e i r  h o m e s  o r  o n  t h e  g o .  
O n l i n e  g r o c e r y  p l a t f o r ms  o f t e n  f e a t u r e  i n t u i t i v e  s e a r c h  f u n c t i o n s  a n d  p e r s o n a l i z e d  
Description r e c o m m e n d a t i o n s ,  m a k i n g  i t  e a s y  f o r  s h o p p e r s  t o  f i n d  e x a c t l y  w h a t  t h e y  n e e d .  
A d d i t i o n a l l y ,  m a n y  p l a t f o r m s  o f f e r  c o n v e n i e n t  f e a tu r e s  s u c h  a s  s c h e d u l e d  d e l i v e r i e s ,  
s u b s c r i p t i o n  s e r v i c e s ,  a n d  d i g i t a l  c o u p o n s ,  a l l o w i n g  c u s to m e r s  t o  s a v e  t i m e  a n d  m o n e y .   I t  
a l s o  e l i m i n a t e s  t h e  n e e d  t o  n a v i g a t e  c r o w d e d  a i s l e s  o r  w a i t  i n  l o n g  c h e c k o u t  l i n e s .
R e q u e s t  f o r  a  P D F  s a m p le  o f  t h is  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m /m i d d l e - e a s t - o n l i n e - g r o c e r y - m a r k e t / r e q u e s t s a m p l e
Report Description
M i dd l e  Ea s t  O n l i ne  G roce ry  M arke t  T ren ds :
The  M idd le  Eas t  on l i n e  g r oce r y  m ar ke t  i s  p r im ar i l y  d r i ven  b y  t h e  i nc r eas i ng  adop t i on  o f  sm ar t ph ones  a nd  i n t e r ne t  
conne c t i v i t y  ac r oss  t he  r eg i on .  I t  ha s  f ac i l i t a t ed  g r ea t e r  acces s  t o  on l i ne  sh opp in g  p la t f o r m s ,  m ak ing  i t  m o r e  conv en ien t  
f o r  c ons um er s  t o  pu r c has e  g r o ce r ie s  f r o m  t he  c om f o r t  o f  t h e i r  hom e s .  A dd i t i o na l l y ,  t he  CO V I D- 1 9  pan dem ic  h as  
acce l e r a t e d  t he  sh i f t  t ow ar d  o n l i ne  sho pp ing  a s  cons um er s  p r i o r i t i ze  sa f e t y  a nd  conv en ien ce ,  l ead ing  t o  t he  r i s i n g  
dem and  f o r  on l i n e  g r o ce r y  se r v i ces .  M or e ove r ,  u r ba n i za t i on  an d  chan g ing  l i f es t y les  r e su l t e d  i n  b us ie r  s chedu les  f o r  m a ny  
i nd i v idu a l s ,  d r i v i n g  t h e  ne ed  f o r  e f f i c i en t  and  t im e - sav in g  sh opp in g  so lu t i ons .  
Bes ide s  t h i s ,  on l i n e  g r oce r y  p la t f o r m s  o f f e r  seve r a l  p r odu c t s ,  com pe t i t i ve  p r i c in g ,  and  con ven ie n t  de l i ve r y  op t i ons ,  
a t t r a c t i n g  cons um er s  seek ing  con ven ien ce  and  va lue  f o r  t h e i r  m o ney .  Fu r t he r m or e ,  t he  cou n t r y ’ s  y oung  a nd  t ech - savv y  
popu la t i on  i s  d r i v in g  t he  d ig i t a l  t r ans f o r m a t ion  o f  t he  r e t a i l  se c t o r ,  f u r t he r  p r ope l l i ng  t he  g r o w t h  o f  o n l i ne  g r oc e r y  sa les .  
As  e - com m er c e  i n f r as t r uc t u r e  co n t i nue s  t o  im p r ove  and  co nsum er  p r e f e r ences  evo l ve ,  t he  M idd le  E as t  o n l i ne  g r oce r y  
m ar k e t  i s  po i s ed  f o r  sus t a ined  e xpan s ion  i n  t he  com ing  yea r s ,  p r esen t i ng  s ign i f i can t  op po r t u n i t i es  f o r  r e t a i l e r s  an d  
i nves t o r s  ac r o ss  t h e  r eg ion .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / m i dd l e - eas t - on l i ne - groce ry - mark e t
Product Type Insights:
• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essent ia ls
• Snacks
• Meat and Seafood
• Others
Report 
Segmentation Business Model Insights:
• Pure Marketplace
• Hybrid Marketplace
• Others
Platform Insights:
• Web-Based
• App-Based
Purchase Type Insights:
• One-Time
• Subscript ion
Country Insights:
• Saudi Arabia
• Turkey
Report • Israel
• United Arab Emirates
Segmentation
• I ran
• I raq
• Qatar
• Kuwait
• Oman
• Jordan
• Bahrain
• Others
How has the Middle East online grocery market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the Middle 
East online grocery market?
Key 
Questions What is the breakup of the Middle East online grocery market on the basis of product type?
Answered in 
What is the breakup of the Middle East online grocery 
the Report market on the basis of business model?
What is the breakup of the Middle East online grocery 
market on the basis of platform?
What is the breakup of the Middle East online grocery 
market on the basis of purchase type?
What are the various stages in the value chain of the 
Middle East online grocery market?
What are the key driving factors and challenges in the 
Middle East online grocery?
Key 
What is the structure of the Middle East online grocery 
Questions market and who are the key players?
Answered in What is the degree of competition in the Middle East 
online grocery market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    M i d d l e  E a s t  O n l i n e  G r o c e r y  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    M i d d l e  E a s t  O n l i n e  G r o c e r y  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
6    M i d d l e  E a s t  O n l i n e  G r o c e r y  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     V e g e t a b l e s  a n d  F r u i t s
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    6 . 2     D a i r y  P r o d u c t s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
       
    6 . 3     S t a p l e s  a n d  C o o k i n g  E s s e n t i a l s
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    6 . 4     S n a c k s
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    6 . 5     M e a t  a n d  S e a fo o d
        6 . 5 . 1  O v e r v i e w
        6 . 5 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Table of         6 . 5 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )    6 . 6     O th e r s
        6 . 6 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 6 . 2  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
Contents 7    M i d d l e  E a s t  O n l in e  G r o c e r y  M a r k e t  -  B r e a k u p  b y  B u s in e s s  
Mo d e l
    7 . 1     P u r e  M a r k e t p l a c e
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    7 . 2     H y b r i d  M a r k e t p l a c e
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    7 . 3     O th e r s
        7 . 3 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 2  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )     
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