Online Beauty and Personal Care Products Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     Global Online Beauty and 
Personal Care Products 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t es t  r ep o r t  by  I M AR C G r ou p ,  t i t l ed  "O nl i n e  Be aut y  and  Perso na l  
Care  Produ ct s  M arke t :  G l oba l  I ndu st ry  T re nds ,  S hare ,  S i ze ,  G row t h ,  
O pp or t u n i t y  a nd  For ecas t  20 24 - 2 032 , "  t he  g loba l  on l i n e  beau t y  and  pe r sona l  c a r e  
p r od uc t s  m ar ke t  s i ze  r each ed  US $  59 . 3  B i l l i o n  i n  2023 .
Report Factors  Af fect ing the  Growth of  the  Onl ine  Beauty  and Personal  Care  Products  Industry :
Increas ing Internet  Penet ra t ion and Smar tphone Adopt ion:
Highlight and The  r i se  i n  i n t e r ne t  p ene t r a t i on  and  t h e  w ides pr ead  ado p t i o n  o f  sm ar t phone s  d r i ve  
t he  on l i ne  bea u t y  and  pe r son a l  c a r e  p r o duc t s  m ar ke t .  W i t h  m or e  peop le  ga in ing  
Description acce ss  t o  t he  in t e r ne t  and  u t i l i z i n g  s m ar t phon es  f o r  v a r i ou s  ac t i v i t i es ,  o n l i ne  sho pp ing  has  b ecom e inc r eas ing l y  popu la r .  
Cons um e r s  ap p r ec ia t e  t h e  conv en ien ce  o f  b r ow s ing  t h r ou gh  a  w ide  s e lec t io n  o f  
beau t y  p r odu c t s ,  c om par ing  p r i c es ,  a nd  r e ad in g  r e v iews— a l l  f r om  t he  com f o r t  o f  
t he i r  hom es  o r  on  t he  go .  T h i s  acce ss ib i l i t y  encou r age s  consu m er s  t o  e xp lo r e  a nd  
pu r c hase  be au t y  a nd  pe r sona l  ca r e  i t em s  on l i ne ,  p r ope l l i ng  m ar k e t  g r ow t h  as  o n l i ne  
cha nn e ls  becom e p r e f e r r ed  s hopp ing  d es t i na t i ons  f o r  a  g r ow ing  num ber  o f  s hoppe r s .
Rising Demand for  Convenience and T ime-Saving Solut ions:
Busy  l i fes ty les  p rompt  consumers  to  seek  conven ien t  shopp ing  so lu t ions ,  and  
on l ine  beau ty  and  persona l  ca re  shopp ing  has  emerged  as  the  mos t  v iab le  
op t ion .  On l ine  p la t fo rms o f fe r  24 /7  access ib i l i t y ,  a l l ow ing  consumers  to  shop  
whenever  i t  su i t s  t he i r  schedu le ,  w i thou t  t he  cons t ra in t s  o f  phys ica l  s to re  
Report hours .  
Fur the rmore ,  doors tep  de l i ve ry  and  hass le - f ree  re tu rn  po l i c ies  add  to  the  
Highlight and conven ience ,  mak ing  on l ine  pu rchases  even  more  a t t rac t i ve .  Apar t  f rom th i s ,  
as  consumers  p r io r i t i ze  t ime -sav ing  so lu t ions ,  t he  conven ience  o f  on l ine  
shopp ing  becomes inc reas ing ly  appea l ing ,  d r i v ing  the  demand fo r  beau ty  and  
Description persona l  ca re  p roduc ts  th rough  on l ine  channe ls .
Rapid Expansion of  E-commerce Plat forms and Digi ta l  Market ing:
The rap id  expans ion  o f  e -commerce  p la t fo rms and  the  use  o f  d ig i t a l  ma rke t ing  
techn iques  a re  ins t rumenta l  i n  d r i v ing  the  on l ine  beau ty  and  persona l  ca re  
p roduc ts  marke t .  E -commerce  g ian ts  and  spec ia l i zed  beau ty  p la t fo rms o f fe r  
ex tens ive  p roduc t  se lec t ions ,  pe rsona l i zed  recommendat ions ,  and  ta rge ted  
p romo t ions ,  a t t rac t ing  consumers  and  d r iv ing  sa les .
Dig i ta l  ma rke t ing  s t ra teg ies  such  as  soc ia l  med ia  adver t i s ing ,  i n f l uence r  
co l l abora t ions ,  and  engag ing  con ten t  c rea t ion  c rea te  b rand  awareness ,  f os te r  
consumer  engagement ,  and  d r ive  t ra f f i c  t o  on l ine  beau ty  s to res .  As  consumers  
spend  more  t ime  on l ine  and  engage  w i th  d ig i t a l  con ten t ,  e f fec t i ve  d ig i t a l  
marke t ing  e f fo r ts  p lay  a  c ruc ia l  ro le  in  cap tu r ing  the i r  a t ten t ion  and  in f l uenc ing  
Report purchase  dec is ions ,  the reby  con t r ibu t ing  to  the  g rowth  o f  the  on l ine  beau ty  
and  persona l  ca re  p roduc ts  marke t .
Highlight and 
Request  for  a  PDF sample  o f  th is  repor t :  
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Description es tsamp le
Report Description
Global  Onl ine  Beauty and Personal  Care  Products  Market  Trends:
The  g loba l  on l ine  beau ty  and  pe rsona l  care  p roduc ts  marke t  i s  p r imar i l y  d r i ven  by  the  i nc reas ing  in te rne t  penet ra t ion  
and smar tphone  adop t i on  wor ldw ide  t ha t  expands  the  reach o f  on l ine  shopp ing ,  mak ing  beau ty  and persona l  ca re  
p roduc ts  eas i l y  access ib le  to  a  b roader  consumer  base .  Apar t  f r om t h is ,  t he  r i s ing  demand f o r  conven ience  and  t ime-
sav ing  so lu t i ons  amids t  busy  l i f es t y les  p rope ls  consumers  to  op t  f o r  on l ine  shopp ing ,  wh ich  o f f e r s  24 /7  access ib i l i t y  
and  doors tep  de l i ve ry  i s  f ue l i ng  m arke t  g rowth .  
Add i t i ona l l y ,  t he  expans ion  o f  e -commerce  p la t fo rms  and the  dep loyment  o f  e f fec t i ve  d ig i t a l  marke t ing  s t r a teg ies  
have  fac i l i t a ted  pe rsona l i zed  shopp ing  exper i ences ,  t a rge t ed  p romot ions ,  and  engag ing  con ten t ,  t hus  con t r ibu t ing  to  
marke t  g rowt h .
Look ing  fo rward ,  IMARC Group  expects  the  market  to  reach  US$ 132. 7  Bi l l ion  by 2032 ,  exh ib i t ing  a  g rowth  ra te  
(CAGR)  o f  9 .1% dur i ng  2024-2032 .
V i ew Repor t  TOC,  F igures  and Tab l es :  
h t tps : / /www. imarcgroup . com/on l ine -beau ty -persona l -care-p roducts -market
Breakup by Product:
• Personal  Care Products
o Hair  Care Products
o Skin Care Products
o Bath and Shower Products
o Oral  Care Products
o Men's  Grooming Products
o
Report Deodorants  and Antiperspirants
o Others
Segmentation • Cosmetics/Makeup Products
o Facia l  Cosmetics
o Eye Cosmetics
o Lip and Nai l  Makeup Products
o Hair  Sty l ing and Color ing Products
o Others
Breakup by Ingredient:
• Synthetic
• Natura l  and Organic
Breakup by End-User:
• Male
• Female
Breakup by Pricing:
Report • Mass Products
Segmentation • Premium Products
Breakup by Region:
• North Amer ica
• Asia-Pacifi c
• Europe
• Lat in America
• Middle East  and Afr ica
• Avon Products Inc.
• Beiersdorf
• Kao Corporat ion
• L’occitane Internat ional S.A.
Competitive • L'Oréal ,  Procter  & Gamble
•
Landscape Shiseido Company Ltd.
• Unilever
with Key • Revlon Inc.  (MacAndrews & Forbes 
Incorporated)
Players • Johnson & Johnson
• Orifl ame Cosmetics
• Chanel  (CHANEL Internat ional  B.V.)
• The Estée Lauder Companies Inc.
How has the global online beauty and personal care 
products market performed so far and how will it 
perform in the coming years?
What are the key regional markets?
Key What has been the impact of COVID-19 on the global 
online beauty and personal care products market?
Questions 
Answered in What is the breakup of the market based on the product?
the Report
What is the breakup of the market based on the 
ingredient?
What is the breakup of the market based on the end-
user?
What is the breakup of the market based on the 
pricing?
What are the various stages in the value chain of the 
industry?
What are the key driving factors and challenges in the 
industry?
Key 
What is the structure of the global online beauty and 
Questions personal care products market and who are the key players?
Answered in 
What is the degree of competition in the industry?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  O n l i n e  B e a u t y  a n d  P e r s o n a l  C a r e  P r o d u c t s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t
    6 . 1     P e r s o n a l  C a r e  P r o d u c t s
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  B r e a k u p  b y  T y p e
           6 . 1 . 2 . 1    H a i r  C a r e  P r o d u c t s
                 6 . 1 . 2 . 1 . 1  M a r k e t  T r e n d s
                 6 . 1 . 2 . 1 . 2  M a r k e t  F o r e c a s t
           6 . 1 . 2 . 2    S k i n  C a r e  P r o d u c t s
                 6 . 1 . 2 . 2 . 1  M a r k e t  T r e n d s
                 6 . 1 . 2 . 2 . 2  M a r k e t  F o r e c a s t
       
           6 . 1 . 2 . 3    B a t h  a n d  S h o w e r  P r o d u c t s
                 6 . 1 . 2 . 3 . 1  M a r k e t  T r e n d s
                 6 . 1 . 2 . 3 . 2  M a r k e t  F o r e c a s t
           6 . 1 . 2 . 4    O r a l  C a r e  P r o d u c t s
                 6 . 1 . 2 . 4 . 1  M a r k e t  T r e n d s
                 6 . 1 . 2 . 4 . 2  M a r k e t  F o r e c a s t
           6 . 1 . 2 . 5    M e n ' s  G r o o m i n g  P r o d u c t s
                 6 . 1 . 2 . 5 . 1  M a r k e t  T r e n d s
                 6 . 1 . 2 . 5 . 2  M a r k e t  F o r e c a s t
           6 . 1 . 2 . 6    D e o d o r a n t s  a n d  A n t i p e r s p i r a n t s
Table of                  6 . 1 . 2 . 6 . 1  M a r k e t  T r e n d s                 6 . 1 . 2 . 6 . 2  M a r k e t  F o r e c a s t
           6 . 1 . 2 . 7    O t h e r s
                 6 . 1 . 2 . 7 . 1  M a r k e t  T r e n d s
Contents                  6 . 1 . 2 . 7 . 2  M a r k e t  F o r e c a s t
       6 . 1 . 3  M a r k e t  F o r e c a s t
    6 . 2     C o s m e t i c s / M a k e u p  P r o d u c t s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  B r e a k u p  b y  T y p e
           6 . 2 . 2 . 1    F a c i a l  C o s m e t i c s
                 6 . 2 . 2 . 1 . 1  M a r k e t  T r e n d s
                 6 . 2 . 2 . 1 . 2  M a r k e t  F o r e c a s t
           6 . 2 . 2 . 2    E y e  C o s m e t i c s
                 6 . 2 . 2 . 2 . 1  M a r k e t  T r e n d s
                 6 . 2 . 2 . 2 . 2  M a r k e t  F o r e c a s t
           6 . 2 . 2 . 3    L i p  a n d  N a i l  M a k e u p  P r o d u c t s
                 6 . 2 . 2 . 3 . 1  M a r k e t  T r e n d s
                 6 . 2 . 2 . 3 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /o n l i ne -be au ty -pe rso na l - c a re -p ro
duc t s -m arke t / t o c
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