Online Car Buying Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global Online Car 
Buying Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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Accord ing  t o  t he  la t es t  r epor t  by  IMARC Group,  t i t l ed  "  On l i ne  Car  Buying  
Market :  G l oba l  Indust ry  T rends ,  Share ,  S ize ,  Growth ,  O pportun i ty  and  
Forecast  2024-2032 ,"  t he   g loba l  on l ine  ca r  buy ing  marke t  s i ze  reached  US$ 
326 .0  B i l l i on  in  2023 .
Report Factors Af fect ing  the  Growth  of  the Onl ine  Car  Buying Industry:
Ris ing  Dig i ta l  Convenience and Accessib i l i ty:
Highlight and The  on l ine  car  buy ing  marke t  i s  p r imar i l y  d r i ven  by  t he  inc reas ing  conven ience and  access ib i l i t y  p rov ided  by  d ig i t a l  p l a t fo rms .  Consumers  can  now research ,  
compare ,  and  pu rchase veh i c les  f rom the i r  smar t phones  o r  compu te rs ,  e l im ina t ing  
Description t he  need fo r  phys ica l  v i s i t s  t o  dea le rsh ips .  
Comprehens i ve  on l ine  ca t a logs  o f fe r  de ta i l ed  in fo rm at i on  on  car  mode ls ,  
spec i f i ca t ions ,  p r i c ing ,  and  cus t omer  rev iews ,  empower ing  buye rs  w i th  the  
knowledge  needed to  make in f o rmed dec is ions .  Th i s  d ig i t a l  conven ience  saves  
t ime  and  expands  the  reach o f  ca r  buy ing ,  a l low ing  consumers  t o  exp lo re  a  w ide  
range  o f  op t ions  w i thou t  geograph ica l  cons t ra in t s ,  t hus  f ue l ing  the  g rowth  o f  t he  
on l i ne  car  marke t .
Heightening Contact less Transactions and Safety Concerns:
The recent  outbreak of  the coronav i rus  (COVID-19)  pandemic  has 
accelerated  the adopt ion of  on l ine car  buy ing as safety  concerns have 
prompted a sh i f t  toward contact less  t ransact ions and in te ract ions.  Onl ine 
Report plat forms are now of fer ing v i r tua l  showrooms,  in teract ive 360-degree 
v iews,  and v ideo consul ta t ions wi th  dealers ,  enabl ing customers to  
Highlight and explore and purchase vehic les  whi le  min imiz ing phys ica l  contact .  
These safety-dr iven adaptat ions have addressed pandemic- re la ted 
Description concerns and a lso resonated wi th  consumers seek ing  hassle- f ree and 
secure ways to  buy cars .  As safety  remains a top pr ior i ty ,  on l ine car  
buy ing is  expected to  mainta in  i ts  appeal  beyond the pandemic era.
Transparency,  Options,  and Financing Tools:
Transparency in  pr ic ing,  coupled wi th  a  vast  ar ray  o f  veh ic le  opt ions,  is  a  
major  dr iver  o f  on l ine car  buy ing market .  Buyers  can eas i ly  compare 
pr ices,  features,  and deals  across mul t ip le  p la t forms,  ensur ing they get  
the best  va lue for  the i r  money.  
Add i t iona l l y ,  on l ine  ca r  marke tp laces  o f ten  o f fe r  f inanc ing  too ls  tha t  a l l ow 
cus tomers  to  exp lo re  f i nanc ing  op t ions ,  ca lcu la te  month ly  payments ,  and  
secure  p re -approva ls .  These  too ls  s imp l i f y  t he  f i nanc ia l  aspec t  o f  ca r  buy ing  
and  p rov ide  a  seamless  end- to -end  exper ience .  The  comb ina t ion  o f  
t ransparency ,  cho ice ,  and  f i nanc ing  ass is tance  enhances  the  ove ra l l  on l ine  ca r  
Report buy ing  jou rney ,  mak ing  i t  an  a t t rac t ive  op t ion  fo r  consumers .
Highlight and Request  for  a  PDF sample  o f  th is  repor t :  
h t tps : / /www. imarcgroup .com/on l ine -ca r -buy ing-marke t / reques tsamp le
Description
Report Description
Global  Onl ine  Car  Buying Market  Trends:
At  p resen t ,  t he  on l ine  car  buy ing  marke t  i s  w i t ness ing  robus t  g rowth  p rope l led  by  the  i nc reas ing  d ig i t a l i za t i on  o f  t he  
au tomot i ve  indus t ry  and the  enhanced  conven ience  o f  on l ine  p la t fo rms  tha t  t r ans f o rms  the  ca r  buy ing  exper ience ,  
a l l ow ing  cus t omers  to  b rowse,  compare ,  and  purchase  veh i c les  f rom the  comfo r t  o f  t he i r  homes .  Apar t  f rom th is ,  t he  
co ronav i rus  (COVID-19)  pandemic  has  acce le ra ted  t he  sh i f t  t oward  on l i ne  ca r  buy ing  as  consumers  sought  
con t ac t less  and  sa fe  shopp ing  op t ions ,  t hus  s t imu la t ing  marke t  g rowt h .  
Bes ides  th is ,  t he  ava i l ab i l i t y  o f  ex tens ive  in f o rmat ion ,  v i r t ua l  t es t  d r i ves ,  and  on l ine  f i nanc ing  op t ions  tha t  enhance  
t ransparency  and access ib i l i t y  and  make i t  eas ie r  f o r  buye rs  to  make in f o rmed  dec is ions  i s  f u r ther  ca t a lyz ing  marke t  
g rowt h .  Fur thermore ,  t he  r i se  o f  e -commerce  p la t fo rm s  and on l ine  marke t p laces  ded ica ted  to  au tomot i ve  sa les  i s  
pos i t i ve ly  in f luenc ing  the  marke t  g rowt h .
Look ing  fo rward ,  I MARC Group  expects  the  market  to  reach  US$  754 .2  B i l l ion  by  2032 ,  exh ib i t ing  a  CAGR o f  
9 . 6% dur ing  the  fo recast  per i od  (2024-2032) .
V i ew Report  TOC,  F igures and  Tab les :  h t tps: / / www. i marcgroup .com/on l i ne-car -buying -market
Breakup by Vehicle Type:
• Hatchback
• Sedan
• SUV
• Others
Report 
Breakup by Propulsion Type:
Segmentation • Petrol
• Diesel
• Others
Breakup by Category:
• Pre-Owned Vehicle
• New Vehicle
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
Report • Middle East and Afr ica
Segmentation
• Asbury Automotive Group Inc.
• AutoNation Inc.
• Cargurus Inc.
Competitive • CarsDirect.com
• Cars.com Inc.
Landscape 
• Cox Automotive Inc
with Key • Group 1 Automotive Inc.
Players • Hendrick Automotive Group
• Lithia Motors Inc.
• TrueCar Inc.
What was the size of the global online car buying 
market in 2023?
What is the expected growth rate of the global online 
car buying market during 2024-2032?
What are the key factors driving the global online car 
buying market?
Key 
What has been the impact of COVID-19 on the global 
Questions online car buying market?
Answered in What is the breakup of the global online car buying market based on the vehicle type?
the Report What is the breakup of the global online car buying 
market based on the propulsion type?
What is the breakup of the global online car buying 
market based on the category?
What are the key regions in the global online car buying 
market?
Who are the key players/companies in the global online 
car buying market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  O n l i n e  C a r  B u y i n g  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  V e h i c l e  T y p e
    6 . 1     H a t c h b a c k
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S e d a n
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S U V
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     O t h e r s
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  P r o p u l s i o n  T y p e
    7 . 1     P e t r o l
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     D i e s e l
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
Table of     7 . 3     O t h e r s        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8     M a r k e t  B r e a k u p  b y  C a t e g o r y
Contents     8 . 1     P r e - O w n e d  V e h i c l e
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     N e w  V e h i c l e
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9     M a r k e t  B r e a k u p  b y  R e g i o n
    9 . 1     N o r t h  A m e r i c a
        9 . 1 . 1  U n i t e d  S t a t e s
           9 . 1 . 1 . 1  M a r k e t  T r e n d s
           9 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        9 . 1 . 2  C a n a d a
           9 . 1 . 2 . 1  M a r k e t  T r e n d s
           9 . 1 . 2 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /o n l i ne - c a r-buy in g -m a rke t / t o c
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