OTA Transmission Platform Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Global OTA Transmission 
Platform Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t e s t  r ep o r t  by  I M ARC G r o up ,  t i t l ed  " O TA  Tra nsm i ss i o n  P l a t f o rm 
M ar ke t :  G l ob a l  I ndu st ry  T rend s ,  Shar e ,  S i ze ,  G row t h ,  O pp or t u n i t y  and  Fo rec as t  
2024 - 203 2 , "  t he  g lob a l  O TA  t r ans m iss ion  p la t f o r m  m a r ke t  s i ze  r each ed  US$  10 9 . 4  
M i l l i o n  i n  2 023 .
Report O ver - t h e - a i r  ( O TA)  t r ansm iss ion  p la t f o r m s  r e f e r  t o  a  t y pe  o f  co m m un ica t i on  sys t em  t ha t  r e l i es  on  w i r e less  t e chno logy  t o  b r oa dcas t  ch anne ls  on  r ad io  a nd  t e lev i s i on  
p la t f o r m s .  Th ey  a l so  a id  i n  m anag i ng  subs c r i b e r  i den t i t y  m odu le  ( S I M )  ca r d s  a nd  
Highlight and d is t r i bu t i n g  so f t wa r e  upda t es ,  s uch  as  new  ca r r i e r  se t t i ng s  and  e ven  ope r a t i ng  
sys t em  ( O S)  upda t es ,  t o  s uppo r t ed  m ob i l e  de v i ces .  
They  u t i l i ze  adva nced  t e l ev i s i o n  sy s t em s  c om m i t t e e  ( ATSC )  3 . 0  s t anda r d ,  nex t - gen  
Description e r r o r  co r r ec t i o n  f o r  t he  ph ys i ca l  l a ye r ,  and  nove l  t ech no log ies  t o  p r odu ce  w i r e less  
da t a  t h r o ugh  a n  i n t e r ne t  p r o t o co l  ( I P )  de l i ve r y  sys t em .  I n  r e cen t  ye a r s ,  O TA 
t r an sm iss ion  p la t f o r m s  hav e  ga in ed  im m en se  t r ac t io n  ac r oss  t he  g lob e  du e  t o  t he i r  
h igh  qua l i t y  and  cos t - e f f ec t i v eness .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / o t a - t r a nsm is s ion - p la t f o r m - m ar k e t / r eque s t sam p le
Report Description
G l o b a l  O T A  T r a n s m i s s i o n  P l a t f o r m  M a r k e t  T r e n d s :
T h e  r i s i n g  c o n s u m e r  p r e f e r e n c e s  f o r  o n - d e m a n d  c o n t e n t  s e r v i c e s  r e p r e s e n t  t h e  p r i m a r y  f a c t o r  d r i v i n g  t h e  m a r k e t  g r o w t h .  B e s i d e s  t h i s ,  t h e  
i n c r e a s i n g  p e n e t r a t i o n  o f  o n l i n e  s t r e a m i n g  c h a n n e l s  a n d  r e c e n t  i m p r o v e m e n t s  i n  i n f o r m a t i o n  t e c h n o l o g y  ( I T )  a r e  o t h e r  m a j o r  g r o w t h - i n d u c i n g  
f a c t o r s .  A d d i t i o n a l l y ,  t h e r e  i s  a  r i s e  i n  t h e  d e m a n d  f o r  O T A  t r a n s m i s s i o n  p l a t f o r m s  a s  t h e y  a i d  b r o a d c a s t e r s  i n  s h a r i n g  v i d e o  c o n t e n t  w i t h  h i g h e r  
p i c t u r e  a n d  a u d i o  q u a l i t y  a n d  o f f e r i n g  e n h a n c e d  c h a n n e l  p r e s e n t a t i o n  a n d  e a s e  o f  o p e r a t i o n s .  I n  l i n e  w i t h  t h i s ,  t h e  s h i f t i n g  c o n s u m e r  i n c l i n a t i o n  
t o w a r d  b e t t e r  p i c t u r e  q u a l i t y  c o n t e n t ,  s u c h  a s  h i g h  d e f i n i t i o n  ( H D )  a n d  4 K  r e s o l u t i o n ,  h a s  a c c e l e r a t e d  p r o d u c t  a d o p t i o n  r a t e s  a m o n g  
b r o a d c a s t e r s  a n d  m a n u f a c t u r e r s  o f  d i s p l a y  d e v i c e s .  F u r t h e r m o r e ,  t h e  r a p i d  p r o l i f e r a t i o n  o f  t h e  i n t e r n e t  o f  t h i n g s  ( I o T )  h a s  e n c o u r a g e d  
m a n u f a c t u r e r s  t o  u s e  O T A  u p d a t e s  f o r  a u t o n o m o u s  v e h i c l e s ,  s m a r t  h o m e  s p e a k e r s ,  a n d  o t h e r  I o T  d e v i c e s .  A l o n g  w i t h  t h i s ,  t h e  d e v e l o p m e n t  o f  
O T A  t r a n s m i s s i o n  p l a t f o r m s  i n t e g r a t e d  w i t h  A T S C  3 . 0  s t a n d a r d s  t h a t  s u p p o r t  h i g h - e f f i c i e n c y  v i d e o  c o d i n g ,  i m p r o v e  r e c e p t i o n  s i g n a l s ,  e n h a n c e  
t h e  v i e w i n g  e x p e r i e n c e ,  a n d  e n a b l e  t h e  b r o a d c a s t i n g  o f  m o r e  v i d e o  d a t a  h a s  p r o p e l l e d  t h e  m a r k e t  g r o w t h .  A p a r t  f r o m  t h i s ,  t h e  g r o w i n g  
p o p u l a r i t y  o f  t h e  h y b r i d  c o m b i n a t i o n  o f  o v e r - t h e - t o p  ( O T T )  a n d  O T A  p l a t f o r m s ,  w h i c h  o f f e r s  a  s i n g l e  t e l e v i s i o n  g u i d e  t o  u s e r s  c o v e r i n g  b o t h  
c h a n n e l s ,  h a s  a u g m e n t e d  t h e  p r o d u c t  d e m a n d .  O t h e r  f a c t o r s ,  i n c l u d i n g  t h e  a d v e n t  o f  5 G  t e c h n o l o g y ,  t h e  e x p a n d i n g  b r o a d c a s t i n g  i n d u s t r y ,  
i n f l a t i n g  s a l e s  o f  s m a r t p h o n e s ,  o n g o i n g  r e s e a r c h  a n d  d e v e l o p m e n t  ( R & D )  a c t i v i t i e s ,  r a p i d  d i g i t i z a t i o n ,  a n d  c o n t i n u a l  t e c h n o l o g i c a l  
a d v a n c e m e n t s ,  a r e  c r e a t i n g  a  f a v o r a b l e  m a r k e t  o u t l o o k .
L o o k i n g  f o r w a r d ,  I M A R C  G r o u p  e x p e c t s  t h e  m a r k e t  v a l u e  t o  r e a c h  U S $  1 5 1 . 1  M i l l i o n  b y  2 0 3 2 ,  g r o w i n g  a t  a  C A G R  o f  3 . 5 %  d u r i n g  
t h e  f o r e c a s t  p e r i o d  ( 2 0 2 4 - 2 0 3 2 ) .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / o t a - t r a n s m i s s i o n - p l a t f o r m - m a r k e t
Breakup by Component:
• Hardware
• Services
 
Breakup by Platform Type:
• Television
• Radio
Report 
• Mobi le
Segmentation • Streaming Devices
• Others
Breakup by End User:
• Individual
• Commercial
o Healthcare
o Media and Entertainment
o Information Technology
o Education
Breakup by Region:
Report • North America
• Asia-Pacifi c
Segmentation • Europe
• Latin America
• Middle East and Afr ica
• AirTV L.L.C (DISH DBS Corporation)
• Channel Master
• Encompass
•
Competitive GatesAir Inc.
• Harmonic Inc.
Landscape • Liveu Inc.
with Key • Nuvyyo Inc.
Players • Powercast Corporation
• Sinclair  Broadcast Group Inc.
• Thales Group
• TiVo Corporation (Xperi  Holding 
Corporation).
What was the size of the global OTA transmission 
platform market in 2023?
What is the expected growth rate of the global OTA 
transmission platform market during 2024-2032?
What has been the impact of COVID-19 on the 
Key global OTA transmission platform market?
Questions What are the key factors driving the global OTA transmission platform market?
Answered in 
What is the breakup of the global OTA transmission 
the Report platform market based on the component?
What is the breakup of the global OTA transmission 
platform market based on the platform type?
What are the key regions in the global OTA 
transmission platform market?
Who are the key players/companies in the global 
OTA transmission platform market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  O T A  T r a n s m i s s i o n  P l a t f o r m  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  C o m p o n e n t
    6 . 1     H a r d w a r e
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S e r v i c e s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  P l a t f o r m  T y p e
    7 . 1     T e l e v i s i o n
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     R a d i o
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     M o b i l e
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
    7 . 4     S t r e a m i n g  D e v i c e s
        7 . 4 . 1  M a r k e t  T r e n d s
        7 . 4 . 2  M a r k e t  F o r e c a s t
    7 . 5     O t h e r s
Table of         7 . 5 . 1  M a r k e t  T r e n d s        7 . 5 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  E n d  U s e r
    8 . 1     I n d i v i d u a l
Contents         8 . 1 . 1  M a r k e t  T r e n d s        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     C o m m e r c i a l
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  K e y  S e g m e n t s
           8 . 2 . 2 . 1  H e a l t h c a r e
           8 . 2 . 2 . 2  M e d i a  a n d  E n t e r t a i n m e n t
           8 . 2 . 2 . 3  I n f o r m a t i o n  T e c h n o l o g y
           8 . 2 . 2 . 4  E d u c a t i o n
        8 . 2 . 3  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  R e g i o n
    9 . 1     N o r t h  A m e r i c a
        9 . 1 . 1  U n i t e d  S t a t e s
           9 . 1 . 1 . 1  M a r k e t  T r e n d s
           9 . 1 . 1 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / o t a - t r a n s mi s s i o n - p l a t f o rm - m a r ke t /
t o c
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