Philippines Culinary Tourism Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Philippines Culinary 
Tourism Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
A cc o r d i ng  t o  t h e  l a te s t  r e p o r t  b y  I M A R C  Gr o u p ,  t i t l e d  " P h i l i p p i n e s  C u l i n a r y  T o u r i sm  
Ma r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  a n d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  P h i l i p p i n es  cu l i n a r y  t o u r i s m  ma r k e t  i s  p r o j e c t ed  t o  e x h i b i t  a  g r o w t h  r a t e  
( C A G R )  o f  1 2 . 1 0 %  d u r i n g   2 0 2 4 - 20 3 2  .
Report T he  g r ow i n g  g l ob a l  i n t e r e s t  i n  u n i q ue  a s  w e l l  a s  a u t he n t i c  c u l i n a ry  ex p e r i e n ce s  i s  o n e  o f  t h e  fa c t o r s  r e s p o ns i b l e  f o r  t h e  g r o w t h  o f  t h e  P h i l i p p i n es  c u l i n a ry  t o u r i sm  ma r k e t .  
A dd i t i o n a l l y ,  a s  t r a v e l e r s  s e e k  mo r e  i mm e r s i v e  a n d  c u l t u r a l l y  e n r i c h i ng  a c t i v i t i e s ,  t h e  
Highlight and d i ve r s e  an d  f l a v o r f u l  F i l i p i n o  c u i s i n e  i s  g a i n i n g  i n t e r na t i o n a l  r e c o g n i t i o n .  T he  r i c h  t a p e s t r y  o f  r e g i o n a l  d i sh e s ,  i n f l u e nc e d  by  v a r i o us  cu l t u r a l  h e r i t a g e s ,  o f f e r s  a  
w i de  r an g e  o f  cu l i n a r y  e x pe r i e n ce s  th a t  a p p e a l  t o  f o od  en t h u s i a s t s .  M o re o v e r ,  t h e  
Description po p u l a r i t y  o f  f o o d  fe s t i v a l s ,  c o ok i n g  c l a ss e s ,  a nd  f a r m- t o - t ab l e  d i n i n g  e x p e r i e n c e s  i s  
r i s i n g ,  p r o v i d i n g  t o u r i s t s  w i th  h an d s - o n  o p po r t u n i t i e s  t o  ex p l o r e  a n d  a p p re c i a t e  t h e  
l o ca l  f oo d  cu l t u r e .  T he  p r om o t i on  o f  F i l i p i n o  c u i s i n e  th r o u g h  i n t e r n a t i on a l  me d i a  a n d  
so c i a l  p l a t f o r ms  i s  a t t r a c t i n g  f o o d  t o u r i s t s  t o  t h e  P h i l i p p i n e s .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / p h i l i p p i n e s -c u l i n a r y - t o u r i sm - ma r k e t / r e q u e s t s a mp l e
Report Description
Phi l ippines Cul inary Tour ism Market  Trends:
Another  s ign i f icant  dr iver  is  the concer ted ef for t  by  the Phi l ipp ine government  and pr ivate  sector  to  boost  
cu l inary  tour ism.  In i t ia t ives such as "Kain  Na!"  by  the Depar tment  o f  Tour ism and par tnersh ips  wi th  loca l  
chefs and cu l inary  schools  a im to  showcase the gast ronomic  her i tage and cu l inary  ta lents  o f  the count ry .  
These in i t ia t ives not  on ly  h igh l ight  t rad i t iona l  d ishes but  a lso encourage innovat ion and modern 
in terpreta t ions of  F i l ip ino cu is ine,  mak ing i t  more appeal ing to  a  g lobal  audience.  
Fur thermore,  the growing in f ras t ruc ture and development  in  the hospi ta l i ty  and tour ism sectors are 
enhanc ing the overa l l  tour is t  exper ience.  Improved access ib i l i ty  to  key cu l inary  dest inat ions,  coupled wi th  
the r ise o f  bout ique hote ls  and themed restaurants,  is  making i t  eas ier  for  v is i tors  to  exp lore the cu l inary  
landscape,  which  is  ant ic ipated to  dr ive the Phi l ipp ines cu l inary tour ism market  over  the forecasted per iod.
View Report  TOC,  Figures and Tables :  
ht tps: / /www.imarcgroup.com/phi l ippines-cul inary- tour ism-market
Activity Type Insights:
• Culinary Tr ials
• Cooking Classes
• Restaurants
• Food Fest ivals  and Events
• Others
Report 
Segmentation Tour Type Insights:
• Domestic
• International
Age Group Insights:
• Baby Boomers
• Generat ion X
• Generat ion Y
• Generat ion Z
Mode of Booking Insights:
• Online Travel  Agents
Report • Tradit ional  Agents
• Direct Booking
Segmentation
Regional Insights:
• Luzon
• Visayas
• Mindanao
How has the Philippines culinary tourism market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the 
Philippines culinary tourism market?
Key 
Questions What is the breakup of the Philippines culinary tourism market on the basis of activity type?
Answered in 
What is the breakup of the Philippines culinary tourism 
the Report market on the basis of tour type?
What is the breakup of the Philippines culinary tourism 
market on the basis of age group?
What is the breakup of the Philippines culinary tourism 
market on the basis of mode of booking?
What are the various stages in the value chain of the 
Philippines culinary tourism market?
What are the key driving factors and challenges in the 
Philippines culinary tourism?
Key 
Questions What is the structure of the Philippines culinary tourism market and who are the key players?
Answered in 
the Report What is the degree of competition in the Philippines culinary tourism market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     P h i l i p p i n e s  C u l i n a r y  T o u r i s m  M a r k e t  –  I n t r o d u c t i o n
Contents 4 . 1     O v e r v i e w4 . 2     M a r k e t  D y n a m i c s4 . 3     I n d u s t r y  T r e n d s
4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5     P h i l i p p i n e s  C u l i n a r y  T o u r i s m  M a r k e t  L a n d s c a p e
5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6     P h i l i p p i n e s  C u l i n a r y  T o u r i s m  M a r k e t  -  B r e a k u p  b y  A c t i v i t y  T y p e
6 . 1     C u l i n a r y  T r i a l s
6 . 1 . 1     O v e r v i e w
6 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 1 . 4     M a r k e t  B r e a k u p  b y  T o u r  T y p e
6 . 1 . 5     M a r k e t  B r e a k u p  b y  A g e  G r o u p  
6 . 1 . 6     M a r k e t  B r e a k u p  b y  M o d e  o f  B o o k i n g
6 . 2     C o o k i n g  C l a s s e s
6 . 2 . 1     O v e r v i e w
       
6 . 2 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 2 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 2 . 4     M a r k e t  B r e a k u p  b y  T o u r  T y p e
6 . 2 . 5     M a r k e t  B r e a k u p  b y  A g e  G r o u p  
6 . 2 . 6     M a r k e t  B r e a k u p  b y  M o d e  o f  B o o k i n g
6 . 3     R e s t a u r a n t s
6 . 3 . 1     O v e r v i e w
6 . 3 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 3 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 3 . 4     M a r k e t  B r e a k u p  b y  T o u r  T y p e
6 . 3 . 5     M a r k e t  B r e a k u p  b y  A g e  G r o u p  
Table of 6 . 3 . 6     M a r k e t  B r e a k u p  b y  M o d e  o f  B o o k i n g6 . 4     F o o d  F e s t i v a l s  a n d  E v e n t s
6 . 4 . 1     O v e r v i e w
Contents 6 . 4 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )6 . 4 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 4 . 4     M a r k e t  B r e a k u p  b y  T o u r  T y p e
6 . 4 . 5     M a r k e t  B r e a k u p  b y  A g e  G r o u p  
6 . 4 . 6     M a r k e t  B r e a k u p  b y  M o d e  o f  B o o k i n g
6 . 5     O t h e r s
6 . 5 . 1     O v e r v i e w
6 . 5 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 5 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 6     A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  A c t i v i t y  T y p e
7     P h i l i p p i n e s  C u l i n a r y  T o u r i s m  M a r k e t  -  B r e a k u p  b y  T o u r  T y p e
7 . 1     D o m e s t i c
7 . 1 . 1     O v e r v i e w
7 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 1 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /p h i l i pp i nes - cu l i na ry - to u r i s m-m a
rke t / t o c
Partial List of Clients
Partial List of Clients
Disclaimer
© 2024  IMARC Al l  R ights  Reserved 
Th is  Pub l i ca t ion  and  a l l  i t ’ s  con ten ts  un less  o therw ise  men t i oned  a re  copy r i gh ted  in  the  name o f  
I n t e rna t i ona l  Marke t  Ana lys i s  Research  and  Consu l t ing  ( IMARC) .  No  pa r t  o f  t h i s  pub l i ca t ion  may  be  
rep roduced ,  repackaged ,  red i s t r i bu ted  o r  res o ld  i n  who le  o r  i n  any  pa r t .  The  pub l i ca t ion  may  a l so  
no t  be  used  i n  any  f o rm o r  by  and means  g raph i c  e lec t ron ic  o r  mechan ic a l ,  i nc lud ing  pho tocopy ing ,  
reco rd ing ,  t ap ing  o r  by  i n fo rmat i on  s to rage  o r  re t r ieva l ,  o r  by  any  o the r  f o rm,  w i t hou t  the  exp ress  
c ons en t  o f  I n t e rna t iona l  Marke t  Ana lys i s  Research  and  Consu l t i ng  ( IMARC) .
Disc la imer :  Al l  con ten ts  and  da ta  o f  t h i s  pub l i c a t i on ,  i nc lud ing  fo recas t s ,  da ta  ana lys i s  and  op in ion  
have  been  based  on  in f o rmat ion  and  sources  be l ieved  to  be  accu ra te  and  re l iab le  a t  t he  t ime  o f  
pub l i sh ing .  In t e rna t i ona l  Ma rke t  Ana l ys is  Research  and  Consu l t ing  makes  no  rep resen ta t ion  o f  
war ran t y  o f  any  k ind  as  to  t he  acc u racy  o r  comp le teness  o f  any  I n fo rmat i on  p rov ided .  IMARC 
accep ts  no  l i ab i l i t y  wha tsoever  f o r  any  los s  o r  damage  resu l t i ng  f rom op in ion ,  e r ro rs  o r  
i naccu rac ies  i f  any  f ound  th is  pub l i ca t ion .
IMARC,  IMARC Group  and  G loba l  Therapy  I ns igh t  Ser i es  a re  reg is t e red  t rademarks  o f  I n te rna t iona l  
Marke t  Ana lys i s  Research  and  Consu l t ing .  A l l  o the r  t rademarks  used  i n  th i s  pub l i ca t i on  a re  
reg i s te red  t rademarks  o f  t he i r  r espec t i ve  compan ies .
Contact Us
Visit us at :
https://www.imarcgroup.com
+1-631-791-1145
[email protected]
Stay With Us: