Philippines Gravity-Based Water Purifier Market by Product Type, Distribution Channel, End User 2024-2032
                     Philippines Gravity-Based 
Water Purifier Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A cc o r d i ng  t o  t h e  l a te s t  r e po r t  b y  I MA R C  Gr o u p ,  t i t l e d  " P h i l i p p in e s  Gr a v i ty - B a s ed  
W a t e r  P u r i f i e r  M ar k e t :  I n d u s t r y  T r e n d s ,  S h ar e ,  S i z e ,  G r o wt h ,  O p p o r t u n i t y  an d  
F o r e c a s t  2 02 4 - 2 0 32 , "  t h e  P h i l i p p i n es  g ra v i t y -b a s e d  w a t e r  p u r i f i e r  ma r k e t  s i ze  r e a c h ed  
U S $  5 4 .2  M i l l i o n  i n  2 0 23 .
Phi l ipp ines  Grav i ty -Based  Wate r  Pur i f ie r  Market  Trends  and Dr ivers :
Technolog ica l  Advancement s  and  Product  Innovat ions :
Report T he  g r a v i t y - b as e d  w a t e r  p u r i f i e r  ma r k e t  i n  t h e  P h i l i p p i ne s  i s  w i t n e ss i n g  s i gn i f i c a n t  
t ec h n o l o g i c a l  ad v a n c em e n ts  a n d  p r od u c t  i n n o v a t i o n s ,  w h i c h  a r e  k e y  t r e nd s  d r i v i n g  t h e  
ma r k e t  f o r w a rd .  M a n u f a c t u r e r s  a re  f o c u s i n g  o n  i n t eg r a t i n g  a d v an c e d  f i l t r a t i o n  
Highlight and t e c h n o l o g i e s  t h a t  c an  e f f e c t i v e l y  r e mo v e  a  w i d e  r a ng e  o f  c o n t a m i n a n t s ,  i n c l u d i ng  
ba c t e r i a ,  v i r u s e s ,  a n d  h ea v y  me t a l s .  I n n o v a t i o n s  s u c h  a s  mu l t i - s t a ge  f i l t r a t i o n  sy s t e m s ,  
w h i c h  i n c l u d e  a c t i v a t e d  c a rb o n ,  U V  d i s i n f e c t i o n ,  a n d  s e d i me n t  f i l t e r s ,  a r e  be c o m i ng  
Description i n c r e a s i ng l y  p o p u l a r .  T h e s e  ad v a n c e d  p u r i f i e r s  n o t  o n l y  e n su r e  sa f e  d r i n k i n g  w a te r  b u t  
a l so  e n h a n ce  t h e  t a s t e  an d  o d o r ,  m a k i n g  t he m  mo r e  a pp e a l i n g  t o  c o n su m e r s .  
A dd i t i o n a l l y ,  c o mp a c t  a n d  ae s t h e t i ca l l y  d e s i g n e d  p u r i f i e r s  a re  b e i n g  i n t r o d u ce d  t o  c a t e r  
t o  t h e  u r b a n  p o pu l a t i o n  l i v i n g  i n  s ma l l e r  s p a ce s .  S o me  b ra n d s  a r e  a l so  d e v e l o p i ng  
sm a r t  w a t e r  p u r i f i e r s  w i th  d i g i t a l  d i s p l a y s  a n d  i n d i ca t o rs  t h a t  p r o v i d e  re a l - t i me  
i n fo r m a t i o n  o n  w a t e r  q u a l i t y  a nd  f i l t e r  r e p l a c em e n t  s c h e d u l e s .  T h i s  t r e n d  t o w a rd s  
sm a r t ,  e f f i c i e n t ,  a n d  u se r - f r i en d l y  p r od u c t s  i s  e x p e c t e d  t o  c o n t i n ue ,  d r i v e n  b y  
i n c r e a s i ng  c o n s u me r  d e ma n d  f o r  h i g h - p e r f o r ma n c e  a n d  co n v en i e n t  s o l u t i on s  f o r  w a t e r  
pu r i f i c a t i on .
Growing Environmental  and Heal th Awareness:
There is  a  growing awareness among the  F i l ip ino populat ion about  the 
env i ronmenta l  and heal th  impacts  o f  consuming contaminated water ,  
which is  s ign i f icant ly  in f luenc ing the grav i ty -based water  pur i f ie r  market .  
Consumers are becoming more consc ious of  the long- term heal th  benef i ts  
o f  us ing water  pur i f ie rs ,  lead ing to  a  sh i f t  away f rom t rad i t iona l  methods 
l ike  bo i l ing or  us ing chemica l  d is in fec tants.  Educat ional  campaigns by 
heal th  organizat ions and non-prof i ts ,  a long wi th  media coverage on the 
Report dangers  o f  waterborne d iseases,  are p lay ing a cruc ia l  ro le  in  th is  t rend.  
Moreover ,  envi ronmenta l  concerns are prompt ing consumers to  seek 
Highlight and susta inable  water  pur i f i ca t ion so lu t ions that  do not  re ly  on e lec t r ic i ty  or  
produce p las t ic  waste,  which is  commonly  associa ted wi th  bot t led water .  
Description Grav i ty -based pur i f ie rs ,  which are typ ica l ly  low-energy and 
env i ronmenta l ly  f r iend ly ,  are  seen as a v iab le  a l ternat ive.  The market  is  
a lso wi tness ing a r ise in  demand for  eco- f r iend ly  mater ia ls  and 
components in  water  pur i f ie rs ,  such as BPA-f ree p last ics  and 
b iodegradable f i l te rs .
Request  for  a  PDF sample of  th is  report :  
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Report Description
Phi l ipp ines  Grav i ty -Based  Wat e r  Pur i f i e r  Marke t  T rends:
T he  P h i l i p p i n e s  g ra v i t y - ba s e d  w a t e r  p u r i f i e r  m a r k e t  i s  d r i ve n  b y  i nc r e a s i n g  a w a r e n es s  o f  w a t e r b o r ne  d i s ea s e s  a n d  t h e  r i s i n g  
ne e d  f o r  c l e a n  d r i n k i n g  w a t e r  a m on g  t h e  p o p u l a t i o n .  T h e  ma r k e t ’ s  e x p a n s i o n  i s  s u p po r t e d  b y  th e  c o u n t r y ’ s  i n a d eq u a t e  w a t e r  
i n f r a s t r uc t u re ,  w h i c h  o f t e n  f a i l s  t o  d e l i v e r  s a f e  d r i n k i n g  w a te r  t o  h o u se h o l d s ,  p a r t i cu l a r l y  i n  r u r a l  a r e a s .  T h e  a f f o r d a b i l i t y  a n d  
ea s e  o f  u s e  o f  g ra v i t y - ba s e d  w a t e r  p u r i f i e r s  m a k e  t he m  a n  a t t r a c t i v e  s o l u t i o n  f o r  m a ny  F i l i p i n o  fa m i l i e s .  A d d i t i on a l l y ,  
go v e r n me n t  i n i t i a t i v es  a i m ed  a t  i mp r o v i ng  p u b l i c  h e a l th  a n d  s a n i t a t i o n  a r e  f o s te r i n g  th e  a d op t i o n  o f  t h es e  p u r i f i e r s .  
Ma r k e t  p l a y e r s  a r e  c a p i t a l i z i n g  on  t h e se  f a c t o r s  by  i n t r od u c i n g  i n n o v a t i v e  p r od u c t s  t h a t  ca t e r  t o  t he  s p e c i f i c  n ee d s  o f  t h e  
l oc a l  p op u l a t i o n ,  s uc h  a s  p u r i f i e r s  w i t h  h i g h e r  f i l t r a t i o n  ca p a c i t y  a nd  e nh a n c e d  r e mo v a l  o f  p a th o g e ns .  F u r t h e r m o re ,  t h e  
i nc r e a s i ng  d i s p o sa b l e  i n c om e s  an d  u r ba n i z a t i on  a r e  c on t r i b u t i n g  t o  t h e  m a r k e t ’ s  g r o w t h ,  a s  m o r e  c o ns u m e rs  a r e  w i l l i ng  t o  
i nv e s t  i n  h e a l t h - i mp r o v i ng  a p p l i a nc e s .  T h e  p r e s e nc e  o f  i n t e r n a t i on a l  b ra n d s  a l o n g s i d e  l o ca l  m an u f a c t u r e rs  i s  i n t e ns i f y i n g  
co m p e t i t i o n ,  l ea d i n g  t o  a  w i de r  r an g e  o f  p r o d uc t s  av a i l a b l e  a t  d i f f e r e n t  p r i c e  p o i n t s ,  t h u s  b o o s t i n g  m a r k e t  pe n e t ra t i o n .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / p h i l i p p i n e s - g r a v i t y - b a s e d - w a t e r - p u r i f i e r -m a r ke t
Breakup by Product Type:
• Individual  Water Purifi ers
• Community Water Purifi ers
Breakup by Distribution Channel:
Report 
• Direct Sales
Segmentation • Company Outlets
• Online
• Others
• A.O Smith
• Amway
• Cull igan
Competitive • Kent RO Systems
• Toray
Landscape 
• Uni lever PLC
with Key • Waters Phi l ippines
Players • Woongjin Coway Co Ltd.
How has the Philippines gravity-based water purifier market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the Philippines 
gravity-based water purifier market?
Key What is the breakup of the Philippines gravity-based water 
purifier market based on the product type?
Questions 
Answered in What is the breakup of the Philippines gravity-based water purifier market based on the distribution channel?
the Report
What are the key driving factors and challenges in the 
Philippines gravity-based water purifier market?
What is the structure of the Philippines gravity-based water 
purifier market and who are the key players?
What is the degree of competition in the Philippines gravity-
based water purifier market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     P h i l i p p i n e s  G r a v i t y - B a s e d  W a t e r  P u r i f i e r  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     I n d i v i d u a l  W a t e r  P u r i f i e r s
        6 . 1 . 1     M a r k e t  T r e n d s
        6 . 1 . 2     M a r k e t  F o r e c a s t
    6 . 2     C o m m u n i t y  W a t e r  P u r i f i e r s
        6 . 2 . 1     M a r k e t  T r e n d s
        6 . 2 . 2     M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  D i s t r i b u t i o n  C h a n n e l
    7 . 1     D i r e c t  S a l e s
        7 . 1 . 1     M a r k e t  T r e n d s
        7 . 1 . 2     M a r k e t  F o r e c a s t
       
    7 . 2     C o m p a n y  O u t l e t s
        7 . 2 . 1     M a r k e t  T r e n d s
        7 . 2 . 2     M a r k e t  F o r e c a s t
    7 . 3     O n l i n e
        7 . 3 . 1     M a r k e t  T r e n d s
        7 . 3 . 2     M a r k e t  F o r e c a s t
    7 . 4     O t h e r s
        7 . 4 . 1     M a r k e t  T r e n d s
        7 . 4 . 2     M a r k e t  F o r e c a s t
8    S W O T  A n a l y s i s
    8 . 1     O v e r v i e w
Table of     8 . 2     S t r e n g t h s    8 . 3     W e a k n e s s e s
    8 . 4     O p p o r t u n i t i e s
    8 . 5     T h r e a t s
Contents 9    V a l u e  C h a i n  A n a l y s i s1 0   P o r t e r s  F i v e  F o r c e s  A n a l y s i s
    1 0 . 1     O v e r v i e w
    1 0 . 2     B a r g a i n i n g  P o w e r  o f  B u y e r s
    1 0 . 3     B a r g a i n i n g  P o w e r  o f  S u p p l i e r s
    1 0 . 4     D e g r e e  o f  C o m p e t i t i o n
    1 0 . 5     T h r e a t  o f  N e w  E n t r a n t s
    1 0 . 6     T h r e a t  o f  S u b s t i t u t e s
1 1   C o m p e t i t i v e  L a n d s c a p e
    1 1 . 1     M a r k e t  S t r u c t u r e
    1 1 . 2     K e y  P l a y e r s  P r o d u c t  B e n c h m a r k i n g
    1 1 . 3     P r o f i l e s  o f  K e y  P l a y e r s
        1 1 . 3 . 1      A . O  S m i t h  
        1 1 . 3 . 2      A m w a y  
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /p h i l i pp i nes -g ra v i t y -ba s ed -wa t e r-
pu r i fi e r-m a rke t / t oc
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