Sales Force Automation Software Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Global Sales Force 
Automation Software 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Accord ing  to  the  l a t es t  r epor t  by  I MARC Group,  t i t l ed  " Sa les  Force  Automat i on  
Sof tware  Market :  G lobal  Indust ry  T rends ,  Share ,  S i ze ,  Growth ,  Opportun i ty  
and  Forecast  2024-2032 ,"  t he  g loba l  sa les  fo rce  au t om at i on  so f t ware  marke t  
s i ze  reached US$ 8 . 4  B i l l i on  in  2023 .
Report Sales  fo rce  au t omat ion  so f tware  re f e rs  to  t oo ls  and  in fo rma t ion  opera t ing  
sys tems used  fo r  au tomat ing  and s t r eaml in ing  va r ious  sa les  p rocesses .  I t  i s  
w ide ly  used  to  manage account  in fo rma t i on ,  o rde rs  and  i nvo i ces ,  cus tomer  
Highlight and da tabases ,  and  t rack  so f t ware  ac t i v i t i es  on  a  rea l - t ime  bas is .  
Sa les  fo rce  au tomat i on  so f tware  inc ludes  un ique fea tu res  such  as  ca l l  l ogg ing ,  
Description appo in tm en t  schedu l ing ,  i nven to ry  mon i to r ing ,  sa les  p ro jec t i ons ,  vo icema i l s ,  ca l l  
rou t ing ,  repor t s  and  employee  eva lua t ion .  I t  f u r the r  he lps  in  f os te r i ng  smar t  sa les  
fo recas ts ,  i nc reas ing  accuracy  and p roduc t i v i t y ,  and  boos t ing  emp loyee 
engagem ent  and re ten t ion .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/sa les - fo rce -au tomat i on -so f tware -marke t / r eques tsamp
le
Report Description
G l o b a l  S a l e s  F o r c e  A u t o m a t i o n  S o f t w a r e  M a r k e t  T r e n d s :
T h e  s i g n i f i c a n t  g r o w t h  i n  t h e  b a n k i n g ,  f i n a n c i a l  s e r v i c e s ,  a n d  i n s u r a n c e  ( B F S I )  i n d u s t r y  a c r o s s  t h e  g l o b e  i s  c r e a t i n g  a  p o s i t i v e  o u t l o o k  
f o r  t h e  m a r k e t .  S a l e s  f o r c e  a u t o m a t i o n  s o f t w a r e  i s  w i d e l y  u s e d  i n  t h e  s e c t o r  f o r  s t r e a m l i n i n g  s a l e s  p r o c e s s e s ,  t r a c k i n g  m e c h a n i s m s ,  
a n a l y z i n g  c u s t o m e r  i n t e r a c t i o n s ,  a n d  c a p t u r i n g  t a r g e t e d  a u d i e n c e s .  I n  l i n e  w i t h  t h i s ,  t h e  w i d e s p r e a d  p r o d u c t  a d o p t i o n  i n  s m a l l -  a n d  
m e d i u m - s i z e d  e n t e r p r i s e s  ( S M E s )  a n d  n e w  s t a r t u p s  t o  c o n s o l i d a t e  c u s t o m e r  c o m m u n i c a t i o n  f r o m  v a r i o u s  c h a n n e l s ,  s u c h  a s  o n l i n e  
p o r t a l s ,  b l o g s ,  a n d  s o c i a l  m e d i a ,  i s  f a v o r i n g  t h e  m a r k e t  g r o w t h .  A p a r t  f r o m  t h i s ,  t h e  i n t e g r a t i o n  o f  a d v a n c e d  s o l u t i o n s ,  i n c l u d i n g  
m a c h i n e  l e a r n i n g  ( M L ) ,  a r t i f i c i a l  i n t e l l i g e n c e  ( A I ) ,  a n d  c l o u d  t e c h n o l o g y  t o  e n a b l e  s m a r t  r e c o m m e n d a t i o n s  f o r  a l l  t h e  o f f e r e d  p r o d u c t s  
a n d  s e r v i c e s ,  a r e  p r o v i d i n g  a n  i m p e t u s  t o  t h e  m a r k e t  g r o w t h .  T h e  i n c r e a s i n g  p r o d u c t  d e m a n d  a c r o s s  s e v e r a l  i n d u s t r i a l  v e r t i c a l s  c a n  
a l s o  b e  a t t r i b u t e d  t o  i t s  v a r i o u s  a d v a n t a g e s  a n d  f e a t u r e s ,  s u c h  a s  i n v e n t o r y  m o n i t o r i n g ,  m a n a g i n g  c l i e n t  c o n t a c t  i n f o r m a t i o n ,  
i n f o r m a t i o n  s h a r i n g  a m o n g  s a l e s  p e r s o n n e l ,  a n d  t r a c k i n g  o f  o r d e r s ,  w h i c h  i s  p o s i t i v e l y  i m p a c t i n g  t h e  m a r k e t  g r o w t h .  O t h e r  f a c t o r s ,  
i n c l u d i n g  t h e  r i s i n g  d a t a  s e c u r i t y  a n d  p r i v a c y  c o n c e r n s ,  t h e  i n t r o d u c t i o n  o f  t w o - f a c t o r  a u t h e n t i c a t i o n  a u t o m a t i o n  s o l u t i o n s ,  a n d  t h e  
i n c r e a s i n g  a d o p t i o n  o f  4 G  a n d  5 G  ( f o u r t h  a n d  f i f t h  g e n e r a t i o n )  m o b i l e  t e c h n o l o g y ,  a r e  a n t i c i p a t e d  t o  d r i v e  t h e  m a r k e t  t o w a r d  g r o w t h .
L o o k i n g  f o r w a r d ,  t h e  m a r k e t  i s  a n t i c i p a t e d  t o  r e a c h  a  v a l u e  o f  U S $  2 1 . 0  B i l l i o n  b y  2 0 3 2 ,  g r o w i n g  a t  a  C A G R  o f  1 0 . 4 %  d u r i n g  
2 0 2 4 - 2 0 3 2 .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / s a l e s - f o r c e - a u t o m a t i o n - s o f t w a r e - m a r k e t
Breakup by Application:
• Lead Management
• Sales Forecasting
• Order and Invoices Management
• Opportunity Management
• Others
Report 
Breakup by Deployment Type:
Segmentation
• Cloud-based
• On-premises
Breakup by Enterprise Size:
• Small  and Medium Enterpr ises
• Large Enterpr ises
Breakup by Industry Vertical:
• BFSI
• Healthcare
• Retai l
• Telecom
• Food and Beverages
Report 
• Others
Segmentation
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• Aptean Inc.
• Consensus Sales Inc.
• Infor Inc. (Koch Industr ies Inc)
Competitive 
• Microsoft  Corporation
Landscape • Oracle Corporation
with Key • Pegasystems Inc
• Salesforce.com Inc.
Players
• SAP SE
• SugarCRM Inc
• Zoho Technologies Private Limited
What was the size of the global sales force 
automation software market in 2023?
What is the expected growth rate of the global 
sales force automation software market during 
2024-2032?
Key What are the key factors driving the global sales 
force automation software market?
Questions 
Answered in What has been the impact of COVID-19 on the global sales force automation software market?
the Report
What is the breakup of the global sales force 
automation software market based on the 
application?
What is the breakup of the global sales force 
automation software market based on the 
deployment type?
What is the breakup of the global sales force 
automation software market based on the 
enterprise size?
What is the breakup of the global sales force 
automation software market based on the industry 
vertical?
Key What are the key regions in the global sales force 
automation software market?
Questions 
Answered in Who are the key players/companies in the global sales force automation software market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  S a l e s  F o r c e  A u t o m a t i o n  S o f t w a r e  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  A p p l i c a t i o n
    6 . 1     L e a d  M a n a g e m e n t
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S a l e s  F o r e c a s t i n g
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     O r d e r  a n d  I n v o i c e s  M a n a g e m e n t
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     O p p o r t u n i t y  M a n a g e m e n t
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
    6 . 5     O t h e r s
        6 . 5 . 1  M a r k e t  T r e n d s
        6 . 5 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  D e p l o y m e n t  T y p e
    7 . 1     C l o u d - b a s e d
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     O n - p r e m i s e s
        7 . 2 . 1  M a r k e t  T r e n d s
Table of         7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  E n t e r p r i s e  S i z e
    8 . 1     S m a l l  a n d  M e d i u m  E n t e r p r i s e s
Contents         8 . 1 . 1  M a r k e t  T r e n d s        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     L a r g e  E n t e r p r i s e s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  I n d u s t r y  V e r t i c a l
    9 . 1     B F S I
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t
    9 . 2     H e a l t h c a r e
        9 . 2 . 1  M a r k e t  T r e n d s
        9 . 2 . 2  M a r k e t  F o r e c a s t
    9 . 3     R e t a i l
        9 . 3 . 1  M a r k e t  T r e n d s
        9 . 3 . 2  M a r k e t  F o r e c a s t
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / s a l es - f o rce - a u t o m a t i o n - s o f t w a re - m
a r ke t / t o c
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