Self-Service BI Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Self-Service BI 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
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achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t es t  r epo r t  by  I M ARC  G r o up ,  t i t l ed  " Se l f - Se rv i ce  B I  M ark e t :  
G l o ba l  I ndu st ry  T re nds ,  Sh are ,  S i ze ,  G row t h ,  O pp or t u n i t y  an d  Fo recas t  20 24 -
2032 , "  t he  g loba l  se l f - se r v i ce  B I  m ar ke t  s i ze  r ea ched  U S$  9 . 0  B i l l i on  i n  202 3 .
Se l f - se r v ic e  bus in ess  i n t e l l i gen ce  ( B I )  i s  a  so f t wa r e  de ve lope d  w i t h  a  d a t a  ana l y t i c s  
Report app r oach .  I t  enab les  bus in ess  use r s  t o  acce ss  and  an a l yze  bu s ines s  da t a  w i t hou t  s t a t i s t i ca l  ana l ys i s ,  B I  k now le dge ,  o r  da t a  m in ing  b ackg r oun d .  The  so f t w a r e  a l l ows  
t he  im p lem en t a t i on  an d  i ns t a l l a t i on  o f  ana l y t i ca l  s o lu t i on s  w i t ho u t  t he  nee d  f o r  I T  o r  
Highlight and da t a  p r o f ess io na l s .  
Se l f - se r v ic e  B I  t oo l s  a ls o  pe r m i t  t he  a ve r ag e  em p loyee  t o  ga in  un de r s t and in g  and  
i ns igh t s  f r o m  da t a ,  en ab l i ng  i n f o r m ed  bus in ess  s t r a t eg ie s  and  dec i s ion - m ak ing .  I t  
Description a lso  h e lps  b us in es ses  p r om o t e  co l l abo r a t i on s  on  d i f f e r en t  d i v i s i ons  and  u t i l i ze  ad  
hoc  que r y ing .  As  a  r esu l t ,  i t  f i n ds  app l i ca t i on  ac r oss  a  m u l t i t ude  o f  b us ine ss  
f unc t i ons ,  i nc lud in g  ope r a t i o ns ,  sa l es ,  m ar ke t i ng ,  f i nance ,  p r od uc t i on ,  a nd  hum an  
r eso u r ce s  sec t o r s .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / se l f - se r v i ce - b i - m a r ke t / r equ es t sa m p le
Report Description
G lo b a l  S e l f - S e r v ic e  B I  M a r k e t  T r e n d s :
T h e  m a r k e t  i s  p r i m a r i l y  d r i v e n  b y  t h e  r i s i n g  d a t a - d r i v e n  d e c i s i o n - m a k i n g  m o d e l s  a m o n g  e n t e r p r i s e s  t h a t  r e q u i r e  t e c h n i c a l  
g u i d a n c e  o r  a  d e d i c a t e d  t e a m .  I n  a d d i t i o n ,  t h e  i n c r e a s i n g  a d o p t i o n  o f  c l o u d  c o m p u t i n g  s e r v i c e s  a n d  t h e  g r o w i n g  v o l u m e  o f  
b u s i n e s s  d a t a  a r e  f u e l i n g  t h e  m a r k e t  g r o w t h .  F o r  i n s t a n c e ,  t h e r e  h a s  b e e n  i n c r e a s i n g  v o l u m e  o f  s t r u c t u r e d  a n d  u n s t r u c t u r e d  d a ta  
a c r o s s  t h e  g l o b e ,  w h i c h  i s  e s c a l a t i n g  t h e  d e m a n d  f o r  s e l f - s e r v i c e  B I .  M o r e o v e r ,  f i n a n c i a l  i n s t i t u t i o n s  l i k e  b a n k s  a r e  a i m i n g  t o  
m a k e  t h e i r  w o r k fo r c e  e f f i c i e n t  u s i n g  t e c h n o l o g y - d r i v e n  p r o c e s s e s  f o r  a n a l y z i n g  d a t a  a n d  r e p r e s e n t i n g  a c t i o n a b l e  i n f o r m a t i o n .  
D u e  t o  t h i s ,  t h e  a d o p t i o n  o f  B I  s o l u t i o n s  i n  b a n k s  r e d u c e s  o n g o i n g  c o s t s  a n d  m a x i m i z e s  e x i s t i n g  t a l e n t  u t i l i z a t i o n  a n d  r e s o u r c e s ,  
t h e r e b y  f u e l i n g  t h e  n e e d  f o r  s e l f - s e r v i c e  B I  s o l u t i o n s .  B e s i d e s  t h i s ,  s e l f - s e r v i c e  B I  h e l p s  c o r p o r a te  e x e c u t i v e s  t o  m a k e  d a t a -
d r i v e n  b u s i n e s s  d e c i s i o n s  a n d  d e c e n t r a l i z e  t h e  b u s i n e s s  a n a l y t i c a l  p r o c e s s .  F u r t h e r m o r e ,  f a c t o r s  s u c h  a s  r a p i d  u r b a n i z a t i o n ,  
i n c r e a s i n g  p e n e t r a t i o n  o f  t h e  i n t e r n e t ,  a n d  t h e  r i s i n g  i n f l u e n c e  o f  s o c i a l  m e d i a  p l a t f o r m s  a r e  p o s i t i v e l y  i n f l u e n c i n g  t h e  m a r k e t  
g r o w t h .
L o o k in g  f o r w a r d ,  t h e  m a r k e t  i s  e x p e c t e d  t o  g r o w  a t  a  C A G R  o f  1 3 .1 %  d u r i n g  t h e  f o r e c a s t  p e r i o d  ( 2 0 2 4 - 2 0 3 2 ) .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / s e l f - s e r v ic e - b i - m a r k e t
Breakup by Component:
• Software
• Serv ices
 
Breakup by Deployment Model:
• On-premises
• Cloud-based
Report 
Segmentation Breakup by Application:
• Sales  and Market ing
• Customer Engagement  and Analys is
• Fraud and Secur i ty  Management
• Risk  and Compl iance Management
• Predic t ive Asset  Maintenance
• Supply Chain  Management  and Procurement
• Others
Breakup by Industry Vertical:
• BFSI
• Reta i l  and E-Commerce
• Telecom and IT
• Government  and Defense
• Hea l thcare
• Manufactur ing
Report • Media  and Enterta inment
• Transpor ta t ion  and Log is t i cs
Segmentation • Energy and Ut i l i t ies
• Others
Breakup by Region:
• North  Amer ica
• As ia -Pac ifi c
• Europe
• Lat in  Amer ica
• Midd le  East  and Af r ica
• Cisco Systems Inc.
• HCL Techno logies  L imited
• Hewlett  Packard Enterpr ise Company
• In ternat ional  Bus iness Machines  Corporat ion
Competitive • Microsoft  Corporat ion
• MicroStrategy Incorporated
Landscape • Oracle Corporat ion
with Key • Ql ikTech Internat ional  AB
• SAP SE
Players • SAS Inst i tute  Inc.
• Tableau Software LLC (Sa lesforce.com Inc.)
• TIBCO Software Inc.
• UiPath Inc.
• Zoho Corporat ion Pvt .  Ltd .
How big is the global self-service BI market?
What is the expected growth rate of the global self-
service BI market during 2024-2032?
Key What are the key factors driving the global self-
service BI market?
Questions 
Answered in What has been the impact of COVID-19 on the 
global self-service BI market?
the Report
What is the breakup of the global self-service BI 
market based on the component?
What is the breakup of the global self-service BI 
market based on the deployment model?
What is the breakup of the global self-service BI 
market based on the application?
What is the breakup of the global self-service BI 
market based on the industry vertical?
Key What are the key regions in the global self-service 
BI market?
Questions 
Answered in Who are the key players/companies in the global self-service BI market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  S e l f - S e r v i c e  B I  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  C o m p o n e n t
    6 . 1     S o f t w a r e
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S e r v i c e s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  D e p l o y m e n t  M o d e l
    7 . 1     O n - p r e m i s e s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     C l o u d - b a s e d
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  A p p l i c a t i o n
    8 . 1     S a l e s  a n d  M a r k e t i n g
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     C u s t o m e r  E n g a g e m e n t  a n d  A n a l y s i s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
Table of     8 . 3     F r a u d  a n d  S e c u r i t y  M a n a g e m e n t        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     R i s k  a n d  C o m p l i a n c e  M a n a g e m e n t
Contents         8 . 4 . 1  M a r k e t  T r e n d s        8 . 4 . 2  M a r k e t  F o r e c a s t
    8 . 5     P r e d i c t i v e  A s s e t  M a i n t e n a n c e
        8 . 5 . 1  M a r k e t  T r e n d s
        8 . 5 . 2  M a r k e t  F o r e c a s t
    8 . 6     S u p p l y  C h a i n  M a n a g e m e n t  a n d  P r o c u r e m e n t
        8 . 6 . 1  M a r k e t  T r e n d s
        8 . 6 . 2  M a r k e t  F o r e c a s t
    8 . 7     O t h e r s
        8 . 7 . 1  M a r k e t  T r e n d s
        8 . 7 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  I n d u s t r y  V e r t i c a l
    9 . 1     B F S I
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / s e l f- s e r v i c e - b i - m a r ke t / t o c
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