Singapore Social Commerce Market by Product Type, Distribution Channel, End User 2024-2032
                     Singapore Social 
Commerce Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
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developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " S i n g a p o r e  S o c i a l  C o m m e r c e  M a r k e t :  
I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 -
2 0 3 2 , "  t h e  S i n g a p o r e  s o c i a l  c o m m e r c e  m a r k e t  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A G R )  o f  
1 7 . 5 0 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
Report T h e  S i n g a p o r e  s o c i a l  c o m m e r c e  m a r k e t  i s  e x p a n d i n g  r a p i d l y ,  o w i n g  t o  t h e  g r o w i n g  i n t e g r a t i o n  o f  s o c i a l  m e d i a  p l a t f o r m s  w i t h  e - c o m m e r c e  f e a t u r e s .  B e s i d e s  t h i s ,  s o c i a l  m e d i a  h a s  e v o l v e d  
f r o m  s i m p l e  n e t w o r k i n g  s i t e s  t o  e f f e c t i v e  s a l e s  c h a n n e l s  b e c a u s e  o f  t h e  i n c r e a s i n g  
Highlight and d i g i t a l i z a t i o n  o f  s o c i e t y  a n d  t h e  w i d e s p r e a d  u s e  o f  s m a r t p h o n e s  a n d  i n t e r n e t  s e r v i c e s .  F u r t h e r m o r e ,  b u s i n e s s e s  a r e  l e v e r a g i n g  p l a t f o r m s  l i k e  F a c e b o o k ,  I n s t a g r a m ,  a n d  T i k T o k  t o  
c r e a t e  i n t e r a c t i v e  s h o p p i n g  e x p e r i e n c e s  t h r o u g h  l i v e  s t r e a m i n g ,  s h o p p a b l e  p o s t s ,  a n d  
Description i n f l u e n c e r  c o l l a b o r a t i o n s ,  e f f e c t i v e l y  d r i v i n g  t h e  g r o w t h  o f  t h e  S i n g a p o r e  s o c i a l  c o m m e r c e  m a r k e t .  A d d i t i o n a l l y ,  t h e  c o n v e n i e n c e  a n d  p e r s o n a l i z e d  s h o p p i n g  e x p e r i e n c e s  o f f e r e d  b y  
s o c i a l  c o m m e r c e  a r e  a t t r a c t i n g  a n  i n c r e a s i n g  n u m b e r  o f  c o n s u m e r s ,  p a r t i c u l a r l y  a m o n g  t h e  
y o u n g e r  d e m o g r a p h i c s  w h o  a r e  h i g h l y  t e c h - s a v v y  a n d  i n c l i n e d  t o w a r d s  o n l i n e  s h o p p i n g .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / s i n g a p o r e - s o c i a l - c o m m e r c e - m a r k e t / r e q u e s t s a m p l e
Report Description
Singapore  Socia l  Commerce Market  Trends:
The adopt ion  o f  var ious  advanced techno log ies ,  such  as  ar t i f i c ia l  in te l l i gence  (AI )  and  augmented rea l i ty  
(AR) ,  i s  a lso  p rope l l ing  the expans ion  o f  the  S ingapore  soc ia l  commerce marke t .  These technolog ies  enhance  
customer  engagement  by  p rov id ing persona l ized  recommendat ions  and  immers ive  shopp ing  exper iences,  
wh ich  boos t  consumer  con f idence in  purchas ing  p roducts  on l ine .  
In  l ine  w i th  th is ,  the inc reas ing focus  on da ta -dr iven  market ing  s t ra teg ies  a l lows  bus inesses  to  targe t  the i r  
aud ience accura te ly ,  thus improv ing convers ion  ra tes .  Moreover ,  the  r ise  o f  loca l  and  reg iona l  e -commerce  
p la t fo rms in tegra t ing soc ia l  commerce featu res i s  fu r ther  bo ls te r ing the  marke t .  In  add i t ion ,  the  expand ing  
midd le  c lass  and the i r  increas ing  d isposab le  incomes a re  con t r ibut ing  to  h igher  spend ing  on on l ine  shopping ,  
wh ich  is  an t ic ipa ted  to  susta in  the  growth o f  the  S ingapore  soc ia l  commerce marke t  in  the  coming years .
View Report  TOC,  F igures and Tables :  h t tps: / /www. imarcgroup.com/s ingapore-socia l -commerce-market
Business Model Insights:
• Business to Consumer (B2C)
• Business to Business (B2B)
• Consumer to Consumer (C2C)
 
Device Type Insights:
Report • Laptops and PCs
Segmentation • Mobi les
Product Type Insights:
• Personal  and Beauty Care
• Apparel
• Accessories
• Home Products
• Health Supplements
• Food and Beverages
• Others
Regional Insights:
Report • North-East
•
Segmentation Central
• West
• East
• North
How has the Singapore social commerce market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Singapore 
social commerce market?
What is the breakup of the Singapore social commerce 
market on the basis of business model?
Key 
What is the breakup of the Singapore social commerce 
market on the basis of device type?
Questions 
What is the breakup of the Singapore social commerce 
Answered in market on the basis of product type?
the Report What are the various stages in the value chain of the 
Singapore social commerce market?
What are the key driving factors and challenges in the 
Singapore social commerce?
What is the structure of the Singapore social commerce 
market and who are the key players?
What is the degree of competition in the Singapore social 
commerce market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y  
2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
2 . 2     S t a k e h o l d e r s
2 . 3     D a t a  S o u r c e s
2 . 3 . 1     P r i m a r y  S o u r c e s
2 . 3 . 2     S e c o n d a r y  S o u r c e s
2 . 4     M a r k e t  E s t i m a t i o n
Table of 2 . 4 . 1     B o t t o m - U p  A p p r o a c h2 . 4 . 2     T o p - D o w n  A p p r o a c h
2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     S i n g a p o r e  S o c i a l  C o m m e r c e  M a r k e t  –  I n t r o d u c t i o n
Contents 4 . 1     O v e r v i e w4 . 2     M a r k e t  D y n a m i c s4 . 3     I n d u s t r y  T r e n d s
4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5     S i n g a p o r e  S o c i a l  C o m m e r c e  M a r k e t  L a n d s c a p e
5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
6     S i n g a p o r e  S o c i a l  C o m m e r c e  M a r k e t  -  B r e a k u p  b y  B u s i n e s s  M o d e l
6 . 1     B u s i n e s s  t o  C o n s u m e r  ( B 2 C )
6 . 1 . 1     O v e r v i e w
6 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
6 . 1 . 4     M a r k e t  B r e a k u p  b y  D e v i c e  T y p e
6 . 1 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  
6 . 2     B u s i n e s s  t o  B u s i n e s s  ( B 2 B )
6 . 2 . 1     O v e r v i e w
6 . 2 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
       
6 . 2 . 3     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
6 . 2 . 4     M a r k e t  B r e a k u p  b y  D e v i c e  T y p e
6 . 2 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  
6 . 3     C o n s u m e r  t o  C o n s u m e r  ( C 2 C )
6 . 3 . 1     O v e r v i e w
6 . 3 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 3 . 3     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
6 . 3 . 4     M a r k e t  B r e a k u p  b y  D e v i c e  T y p e
6 . 3 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  
6 . 4     A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  B u s i n e s s  M o d e l
7     S i n g a p o r e  S o c i a l  C o m m e r c e  M a r k e t  -  B r e a k u p  b y  D e v i c e  
T y p e
Table of 7 . 1     L a p t o p s  a n d  P C s7 . 1 . 1     O v e r v i e w
7 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 1 . 3     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
Contents 7 . 1 . 4     M a r k e t  B r e a k u p  b y  B u s i n e s s  M o d e l7 . 1 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  
7 . 2     M o b i l e s
7 . 2 . 1     O v e r v i e w
7 . 2 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 2 . 3     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
7 . 2 . 4     M a r k e t  B r e a k u p  b y  B u s i n e s s  M o d e l
7 . 2 . 5     M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e  
7 . 3     A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  D e v i c e  T y p e
8     S i n g a p o r e  S o c i a l  C o m m e r c e  M a r k e t  -  B r e a k u p  b y  P r o d u c t  
T y p e
8 . 1     P e r s o n a l  a n d  B e a u t y  C a r e
8 . 1 . 1     O v e r v i e w
8 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /s in ga po re -s o c i a l - c o m m erc e -m a r
ke t / t o c
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