South East Asia Mobile Gaming Market by Product Type, Distribution Channel, End User 2024-2032
                     South East Asia Mobile 
Gaming Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
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A cc o r d i ng  t o  t h e  l a t e s t  r e po r t  b y  I MA R C  G r o up ,  t i t l e d  " S o u th  E a s t  A s i a  M o b i le  
Ga m i n g  M a r k e t :  I n d u s t r y  T r e n d s ,  S h a re ,  S i z e ,  G r o w t h ,  O p p o r t u n i ty  a n d  F o r e c a s t  
20 2 4 - 2 03 2 , "  t h e  S o u t h  E a s t  A s i a  m o b i l e  g a m i n g  ma r ke t  s i z e  i s  p ro j e c t e d  to  e xh i b i t  a  
g r o w t h  r a t e  (C A G R )  o f  7 .8 0 %  d u r i n g  2 0 2 4 -2 0 3 2 .
Mo b i l e  g a m i n g  r e f e rs  t o  p l a y i n g  v i de o  g am e s  o n  p o r ta b l e  d e v i c e s  s uc h  a s  sm a r t p h o n es  
Report an d  t a b l e t s .  T h i s  f o r m  o f  g a m i n g  l e v e ra g e s  t h e  t o u c h sc r e e n  i n t e r f a c e s  o f  t h es e  d e v i ce s  
t o  o f f e r  a  d i ve r s e  a r r ay  o f  g a me  t y p e s ,  f r o m  s i m p l e  p uz z l e s  a n d  c a rd  g a m e s  to  
so p h i s t i c a t e d  s t r a te g i e s  a n d  r o l e -p l a y i n g  g a me s  t h a t  bo a s t  c om p l e x  g r ap h i c s  a n d  
Highlight and na r r a t i ve s .  
Mo b i l e  g a m e s  a r e  k n o w n  f o r  t h e i r  a c c es s i b i l i t y  a n d  c o n v en i e n c e ,  a l l ow i n g  p l a y e r s  t o  
Description en g a g e  i n  ga m i n g  ac t i v i t i e s  v i r t u a l l y  a ny t i m e  a nd  a n y w h e r e .  T h e  s e c to r  ha s  s e e n  ex p o n e n t i a l  g r ow t h  t ha n k s  t o  t e c h n o l og i c a l  a dv a n c em e n t s  i n  mo b i l e  de v i c e s ,  i n c l u d i ng  
i mp r o v ed  g r a ph i c s  a nd  p r o ce s s i n g  s p ee d s ,  w h i c h  e n ha n c e  th e  ga m i n g  e xp e r i e n c e .  I n  
r ec e n t  y e a r s ,  m ob i l e  g a m i n g  h a s  be c o m e  a  p op u l a r  f o r m  o f  e n te r t a i n me n t  f o r  m i l l i on s  
ac r o s s  S o u t h ea s t  A s i a .
R eq u e s t  f o r  a  P D F  sa m p l e  o f  t h i s  re p o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / so u t h - e as t - a s i a - m o b i l e - g a m i n g - m ar k e t / r e q u es t s a mp l e
Report Description
Sout h  Eas t  As i a  M o b i l e  G am i n g  M a rke t  T rend s :
The  So u t he as t  As ia  m ob i l e  gam ing  m ar ke t  i s  expe r ienc ing  r ap id  g r o w t h ,  d r i ven  by  t h e  w idesp r ead  ad op t i on  o f  
sm a r t pho nes  a nd  i n c r eas ing  i n t e r ne t  pe ne t r a t i on  ac r os s  t h e  r eg ion ,  wh ich  p r ov id es  a  l a r g e  and  g r ow in g  aud ien ce  f o r  
m ob i l e  gam es .  Youn g  dem ogr a ph ics ,  w i t h  a  s ubs t an t i a l  p o r t i o n  o f  t he  p opu l a t i on  un de r  30 ,  con t r i bu t e  s ign i f i can t l y  t o  t h e  
expan s ion  o f  t he  m ar ke t ,  as  t h ese  you nge r  u se r s  a r e  m or e  l i k e l y  t o  enga ge  i n  m ob i l e  gam i ng .  Econ om ic  g r ow t h  i n  
Sou t h eas t  As ian  co un t r i es  has  l ed  t o  h igh e r  d i spo sab le  i n com e s ,  a l l ow ing  m or e  c onsu m er s  t o  sp end  on  en t e r t a inm en t ,  
i nc lud in g  m ob i l e  g am e s .  
Th i s  e cono m ic  f a c t o r  coup led  w i t h  a  c u l t u r a l  a f f i n i t y  f o r  d ig i t a l  and  m ob i le  e n t e r t a inm en t  i s  f u e l i ng  t h e  m ar ke t  g r o w t h .  
Loca l  gam e  de ve lop m en t  i s  a l so  on  t he  r i se ,  w i t h  s t u d ios  c r ea t i ng  ga m es  t ha t  c a t e r  sp ec i f i c a l l y  t o  r eg io na l  t as t es  a nd  
cu l t u r a l  p r e f e r enc es ,  wh ich  e nhan ces  l oca l  eng age m en t .  A pa r t  f r o m  t h i s ,  t he r e  i s  a  n o t i cea b le  in c r ea se  i n  t he  pop u la r i t y  
o f  m u l t i p l ay e r  an d  s oc ia l  g am ing  f o r m a t s ,  w he r e  p laye r s  can  conne c t  and  com p e t e  on l i ne .  Fu r t he r m or e ,  t he  f r e em ium  
m od e l ,  w he r e  ga m es  a r e  f r ee  t o  down lo ad  and  gen e r a t e  r ev enue  t h r o ugh  i n - ap p  pu r chas es  a nd  ad ve r t i s i ng  i s  a l s o  
suppo r t i ng  t he  m ar ke t  g r ow t h .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / s out h - e as t - as i a - mo bi l e - gami ng- m arke t
Type Insights:
• Action or  Adventure
• Casino
• Sports  and Role Playing
• Strategy and Brain
Device Type Insights:
Report • Smartphone
• Smartwatch
Segmentation • PDA
• Tablet
• Others
Platform Insights:
• Android
• iOS
• Others
Business Model Insights:
• Freemium
• Paid
• Free
• Paymium
Report Country Insights:
• Indonesia
Segmentation
• Thai land
• Singapore
• Phi l ippines
• Vietnam
• Malaysia
• Others
How has the South East Asia mobile gaming market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the South 
East Asia mobile gaming market?
Key 
Questions What is the breakup of the South East Asia mobile gaming market on the basis of type?
Answered in 
What is the breakup of the South East Asia mobile 
the Report gaming market on the basis of device type?
What is the breakup of the South East Asia mobile 
gaming market on the basis of platform?
What is the breakup of the South East Asia mobile 
gaming market on the basis of business model?
What are the various stages in the value chain of the 
South East Asia mobile gaming market?
What are the key driving factors and challenges in the 
South East Asia mobile gaming?
Key 
What is the structure of the South East Asia mobile 
gaming market and who are the key players?
Questions 
Answered in What is the degree of competition in the South East 
Asia mobile gaming market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    S o u t h  E a s t  A s i a  M o b i l e  G a m i n g  M a r k e t  -  I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     M a r k e t  D y n a m i c s    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    S o u t h  E a s t  A s i a  M o b i l e  G a m i n g  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    S o u t h  E a s t  A s i a  M o b i l e  G a m i n g  M a r k e t  -  B r e a k u p  b y  T y p e
    6 . 1     A c t i o n  o r  A d v e n t u r e
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     C a s i n o
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 3     S p o r t s  a n d  R o l e  P l a y i n g
        6 . 3 . 1  O v e r v i e w
       
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     S t r a t e g y  a n d  B r a i n
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    S o u t h  E a s t  A s i a  M o b i l e  G a m i n g  M a r k e t  -  B r e a k u p  b y  D e v i c e  
T y p e
    7 . 1     S m a r t p h o n e
Table of         7 . 1 . 1  O v e r v i e w        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     S m a r t w a t c h
Contents         7 . 2 . 1  O v e r v i e w        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     P D A
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 4     T a b l e t
        7 . 4 . 1  O v e r v i e w
        7 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 5     O t h e r s
        7 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /s o u t h -ea s t -a s i a -m o b i l e -ga m ing -
ma rke t / t o c
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