South Korea Cosmetics Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     South Korea Cosmetics 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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compet i tors,  and opt imiz ing procurement  s t rategies.
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " S o u t h  K o r e a  C o s m e t i c s  M a r k e t :  I n d u s t r y  
T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  S o u t h  K o r e a  c o s m e t i c s  
m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A G R )  o f  5 . 5 0 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
T h e  g r o w i n g  d e m a n d  f o r  h i g h - q u a l i t y  c o s m e t i c s  i s  o n e  o f  t h e  k e y  f a c t o r s  s u p p o r t i n g  t h e  g r o w t h  o f  
t h e  K o r e a n  m a r k e t  a s  p e o p l e  l o o k  f o r  p r o d u c t s  w i t h  s k i n c a r e  p r o p e r t i e s .  T h i s  t r e n d  i s  e n c o u r a g i n g  
Report c o m p a n i e s  t o  i n v e s t  i n  r e s e a r c h  a n d  d e v e l o p m e n t  ( R & D )  a c t i v i t i e s  a n d  l a u n c h  m u l t i - f u n c t i o n a l  
p r o d u c t s  t h a t  c o m b i n e  m a k e u p  a n d  s k i n c a r e .  B e a u t y  i n f l u e n c e r s  a r e  c r e a t i n g  c o m p e l l i n g  c o n t e n t  
o n  s o c i a l  m e d i a  t h a t  s h o w c a s e s  t h e  e f f e c t s  o f  v a r i o u s  c o s m e t i c s ,  s h a p i n g  u s e r  p r e f e r e n c e s  a n d  
Highlight and m a k i n g  i t  e a s i e r  f o r  o t h e r s  t o  d i s c o v e r  a n d  t r y  n e w  i t e m s .  
T h i s  d i g i t a l  e n v i r o n m e n t  a l s o  f a c i l i t a t e s  d i r e c t - t o - c o n s u m e r  ( D 2 C )  s a l e s ,  a l l o w i n g  b r a n d s  t o  
c o n n e c t  m o r e  e f f e c t i v e l y  w i t h  t h e i r  a u d i e n c e s  a n d  p e r s o n a l i z e  t h e i r  m a r k e t i n g  s t r a t e g i e s .  I n  
Description a d d i t i o n ,  t h e  g r o w i n g  i n t e r e s t  i n  K o r e a n  b e a u t y  ( K - b e a u t y )  d u e  t o  i n n o v a t i v e  f o r m u l a t i o n s ,  u n i q u e  i n g r e d i e n t s ,  a n d  a n  e m p h a s i s  o n  s k i n c a r e  i s  r e s o n a t i n g  w i t h  p e o p l e  b o t h  d o m e s t i c a l l y  a n d  
i n t e r n a t i o n a l l y .  B r a n d s  a r e  c a p i t a l i z i n g  o n  t h i s  t r e n d  b y  e x p a n d i n g  t h e i r  p r o d u c t  o f f e r i n g s  
d o m e s t i c a l l y  a n d  t a r g e t i n g  o v e r s e a s  r e g i o n s ,  t h e r e b y  s t r e n g t h e n i n g  t h e i r  g r o w t h  i n  t h e  d o m e s t i c  
m a r k e t .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / s o u t h - k o r e a - c o s m e t i c s - m a r k e t / r e q u e s t s a m p l e
Report Description
South  Korea  Cosmet ics  Market  T rends:
Also ,  as  pub l i c  awareness  o f  env i r onmen t a l  i s sues  i nc reases ,  t he  demand fo r  sus ta inab le  p roduc ts  i s  inc reas ing .  
I nd iv idua ls  t end  t o  p re f e r  cosmet i cs  tha t  a re  c rue l t y - f r ee ,  eco- f r iend ly ,  and  made w i t h  na tu ra l  i ng red ien t s .  I n  
response,  b rands  a re  re fo rmu la t ing  the i r  p roduc t s ,  adop t ing  sus ta inab le  packag ing ,  and  commun ica t ing  t ransparen t l y  
abou t  t he i r  sou rc ing  and  produc t ion  p rocesses  to  meet  modern  demands .  I n  add i t i on ,  on l i ne  shopp ing  p la t f o rms  a re  
hav ing  a  pos i t i ve  impac t  on  the  Korean marke t  by  p rov id ing  peop le  w i t h  conven ien t  access  to  a  va r i e t y  o f  p roduc ts .  
Many  b rands  are  s t rengt hen ing  the i r  on l ine  p resence th rough  a t t rac t i ve  webs i tes  and  soc ia l  m ed ia  channe ls ,  o f f e r ing  
p romot ions  and  persona l i zed  shopp ing  exper iences .  Th i s  t rend  i s  expand ing  t he  m arke t  reach  by  mak ing  i t  eas ie r  f o r  
consumers  t o  pu rchase  cosmet i cs  f rom t he  comf or t  o f  t he i r  own  homes.  Add i t i ona l l y ,  t he  g row ing  i n t e res t  i n  se l f - ca re  
and we l lness  i s  d r i v i ng  the  demand fo r  cosmet i cs  t ha t  p rom ot e  beaut y  and  m en ta l  hea l t h .  Manuf ac tu re rs  a re  f ocus ing  
on  a  ho l i s t i c  app roach  and innovat ing  t he i r  p roduc t  l i nes ,  i nc lud ing  cosmet i cs  tha t  encourage  re laxa t ion ,  m ind fu lness ,  
and  persona l  exp ress ion ,  t o  d r i ve  the  g rowt h  o f  t he  domes t i c  marke t .
Vi ew Report  TOC,  F igures and  Tab les :  h t tps: / / www. i marcgroup .com/south -korea-cosmet i cs -market
Product Type Insights:
• Skin and Sun Care Products
• Hair Care Products
• Deodorants and Fragrances
• Makeup and Color Cosmetics
• Others
Report 
Category Insights:
Segmentation • Conventional
• Organic
Gender Insights:
• Men
• Women
• Unisex
Distribution Channel Insights:
• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online Stores
• Others
Report 
Segmentation Regional Insights:
• Seoul Capital  Area
• Yeongnam (Southeastern Region)
• Honam (Southwestern Region)
• Hoseo (Central  Region)
• Others
• Amorepacifi c Corporation
• Banila Co.
• CLUBCLIO Co. Ltd.
Competitive • Dr. Jart+
• L'Oréal  S.A.
Landscape 
• PFD Co. Ltd.
with Key • S&P Cosmetic Co. Ltd.
Players • The Face Shop (LG Household & Health 
Care)
• Uni lever Plc
How has the South Korea cosmetics market 
performed so far and how will it perform in the 
coming years?
What has been the impact of COVID-19 on the 
South Korea cosmetics market?
Key 
Questions What is the breakup of the South Korea cosmetics market on the basis of product type?
Answered in 
What is the breakup of the South Korea cosmetics 
the Report market on the basis of category?
What is the breakup of the South Korea cosmetics 
market on the basis of gender?
What is the breakup of the South Korea cosmetics 
market on the basis of distribution channel?
What are the various stages in the value chain of 
the South Korea cosmetics market? 
What are the key driving factors and challenges in 
the South Korea cosmetics?
Key 
What is the structure of the South Korea cosmetics 
market and who are the key players?
Questions 
Answered in What is the degree of competition in the South 
Korea cosmetics market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    S o u t h  K o r e a  C o s m e t i c s  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    S o u t h  K o r e a  C o s m e t i c s  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
    5 . 2     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
6    S o u t h  K o r e a  C o s m e t i c s  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1    S k i n  a n d  S u n  C a r e  P r o d u c t s
       6 . 1 . 1  O v e r v i e w
       6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       6 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    6 . 2    H a i r  C a r e  P r o d u c t s
       6 . 2 . 1  O v e r v i e w
       6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       6 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
       
    6 . 3    D e o d o r a n t s  a n d  F r a g r a n c e s
       6 . 3 . 1  O v e r v i e w
       6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       6 . 3 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    6 . 4    M a k e u p  a n d  C o l o r  C o s m e t i c s
       6 . 4 . 1  O v e r v i e w
       6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       6 . 4 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    6 . 5    O t h e r s
       6 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       6 . 5 . 2  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
Table of 7    S o u t h  K o r e a  C o s m e t i c s  M a r k e t  -  B r e a k u p  b y  C a t e g o r y    7 . 1    C o n v e n t i o n a l
       7 . 1 . 1  O v e r v i e w
       7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
Contents        7 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )    7 . 2    O r g a n i c
       7 . 2 . 1  O v e r v i e w
       7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       7 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
8    S o u t h  K o r e a  C o s m e t i c s  M a r k e t  -  B r e a k u p  b y  G e n d e r
    8 . 1    M e n
       8 . 1 . 1  O v e r v i e w
       8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       8 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    8 . 2    W o m e n
       8 . 2 . 1  O v e r v i e w
       8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
       8 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / s o u t h - ko rea - c o s m et i c s - m a r ke t / t o c
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