Southeast Asia E-Commerce Market PPT 2024: Size, Growth, Demand and Forecast till 2032
                     Southeast Asia E-
Commerce Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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las t ing resul ts .
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " S o u t h e a s t  A s i a  E - C o m m e r c e  M a r k e t :  
I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 -
2 0 3 2 , "  t h e  S o u t h e a s t  A s i a  e - c o m m e r c e  m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  
( C A G R )  o f  1 9 . 4 0 %  d u r i n g  2 0 2 4 - 2 0 3 2 .
T h e  i n c r e a s e d  p r e v a l e n c e  o f  s m a r t p h o n e s ,  w h i c h  e n c o u r a g e s  p e o p l e  t o  p u r c h a s e  o n l i n e ,  i s  
Report d r i v i n g  t h e  e x p a n s i o n  o f  t h e  S o u t h e a s t  A s i a  e - c o m m e r c e  m a r k e t .  A d d i t i o n a l l y ,  t h e  d e m a n d  f o r  e - c o m m e r c e  i s  e s c a l a t i n g  d u e  t o  p e o p l e  e m b r a c i n g  o n l i n e  s h o p p i n g  a s  a  c o n v e n i e n t  a n d  
a c c e s s i b l e  w a y  t o  a c c e s s  a  w i d e  r a n g e  o f  p r o d u c t s  a n d  s e r v i c e s ,  w h i c h  i s  f u e l i n g  t h e  m a r k e t .  
Highlight and B e s i d e s  t h i s ,  t h e  C O V I D - 1 9  p a n d e m i c  h a s  f u r t h e r  a c c e l e r a t e d  t h i s  t r e n d ,  a s  l o c k d o w n s  a n d  s o c i a l  d i s t a n c i n g  m e a s u r e s  p u s h e d  m o r e  c o n s u m e r s  t o w a r d  o n l i n e  p l a t f o r m s  f o r  b o t h  e s s e n t i a l  
a n d  n o n - e s s e n t i a l  g o o d s .  
Description M o r e o v e r ,  t h e  i m p r o v e m e n t  o f  d i g i t a l  p a y m e n t  i n f r a s t r u c t u r e s  a n d  t h e  i n c r e a s i n g  t r u s t  i n  o n l i n e  t r a n s a c t i o n s  h a v e  s i g n i f i c a n t l y  c o n t r i b u t e d  t o  t h e  g r o w t h  o f  e - c o m m e r c e  i n  S o u t h e a s t  
A s i a .  G o v e r n m e n t s  a c r o s s  t h e  r e g i o n  a r e  a l s o  p r o m o t i n g  d i g i t a l  e c o n o m y  i n i t i a t i v e s ,  w h i c h  
s u p p o r t  t h e  e - c o m m e r c e  e c o s y s t e m  b y  i m p r o v i n g  i n t e r n e t  c o n n e c t i v i t y ,  c y b e r s e c u r i t y ,  a n d  
c o n s u m e r  p r o t e c t i o n  l a w s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / s o u t h e a s t - a s i a - e - c o m m e r c e - m a r k e t / r e q u e s t s a m p l e
Report Description
Southeast  Asia E-Commerce Market  Trends:
Emerg ing t rends in  the Southeast  As ia  e-commerce market  inc lude the r ise o f  mobi le  commerce (m-
commerce) ,  as  consumers increas ing ly  use the i r  mobi le  dev ices to  shop and make payments  on l ine.  In  
addi t ion to  th is ,  e-commerce companies are opt imiz ing the i r  webs i tes  for  mobi le  dev ices and develop ing 
apps to  enhance the shopping exper ience,  o f fer ing features l i ke  personal ized recommendat ions,  
augmented rea l i ty  (AR) prev iews,  and one-c l ick  payment  opt ions,  which are act ing as another  growth-
inducing fac tor .  
Fur thermore,  in f luencer  market ing and l ive-s t ream se l l ing events  are  becoming popular  for  brands to  
engage wi th  consumers and dr ive sa les d i rec t ly  through p la t forms l ike Ins tagram,  Facebook,  and T ikTok,  
which is  ant ic ipated to  dr ive the Southeast  As ia  e-commerce market  over  the fo recasted per iod.
View Report  TOC,  Figures and Tables :  
ht tps: / /www.imarcgroup.com/southeast-asia-e-commerce-market
Type Insights:
• Home Appl iances
• Apparel ,  Footwear and Accessories
• Books
• Cosmetics
• Groceries
Report • Others
Segmentation
Transaction Insights:
• Business-to -Consumer
• Business-to -Business
• Consumer-to -Consumer
• Others
Country Insights:
• Indonesia
• Thai land
• Singapore
• Phi l ippines
Report • Vietnam
• Malaysia
Segmentation • Others
How has the Southeast Asia e-commerce market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the 
Southeast Asia e-commerce market?
What is the breakup of the Southeast Asia e-commerce 
Key market on the basis of type?
Questions What is the breakup of the Southeast Asia e-commerce 
market on the basis of transaction?
Answered in 
What are the various stages in the value chain of the 
the Report Southeast Asia e-commerce market?
What are the key driving factors and challenges in the 
Southeast Asia e-commerce?
What is the structure of the Southeast Asia e-commerce 
market and who are the key players?
What is the degree of competition in the Southeast Asia 
e-commerce market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    S o u t h e a s t  A s i a  E - C o m m e r c e  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    S o u t h e a s t  A s i a  E - C o m m e r c e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    S o u t h e a s t  A s i a  E - C o m m e r c e  M a r k e t  -  B r e a k u p  b y  T y p e
    6 . 1     H o m e  A p p l i a n c e s
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     A p p a r e l ,  F o o t w e a r  a n d  A c c e s s o r i e s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     B o o k s
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     C o s m e t i c s
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 5     G r o c e r i e s
        6 . 5 . 1  O v e r v i e w
        6 . 5 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Table of         6 . 5 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 6     O t h e r s
        6 . 6 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Contents         6 . 6 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )7    S o u t h e a s t  A s i a  E - C o m m e r c e  M a r k e t  -  B r e a k u p  b y  T r a n s a c t i o n
    7 . 1     B u s i n e s s - t o - C o n s u m e r
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     B u s i n e s s - t o - B u s i n e s s
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     C o n s u m e r - t o - C o n s u m e r
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /s o u t hea s t -a s i a -e - c o m m erc e -m a r
ke t / t o c
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