Sports Betting Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global Sports Betti ng 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
IMARC Group is  a g lobal  management  consul t ing f i rm that  he lps the wor ld ’s  most  ambi t ious 
changemakers  to create a las t ing impact .  Across the s ix  major  cont inents  and 100+ count r ies ,  we 
work a longside our  bus iness par tners  as one team wi th  a common ambi t ion to achieve unparal le led 
resul ts ,  gain a compet i t ive edge,  and t ransform indust r ies .  IMARC Group excels  in  unders tanding 
i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
suppor t ,  regulatory  approvals and l icens ing navigat ion,  branding,  market ing and sales st rategies,  
compet i t ive landscape and benchmark ing analyses,  pr ic ing and cost  research,  and procurement  
research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
set t ing up new ent i t ies ,  navigat ing regulatory landscapes,  boost ing brand v is ib i l i ty ,  analyz ing 
compet i tors,  and opt imiz ing procurement  s t rategies.
Accord ing  t o  the  la t es t  repo r t  by  I MARC Group,  t i t l ed  " Sports  Bet t ing  Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  spo r t s  be t t ing  marke t  s i ze  reached  US$ 94 .6  B i l l i on  in  2023.
Spor t s  be t t ing  re f e rs  to  gamb l ing  ac t i v i t i es  tha t  i nvo l ve  p lac ing  a  wager  on  the  
Report resu l t  o f  a  spor t ing  event .  I t  re l i es  on  bookmakers  t ha t  opera t e  on l ine  as  we l l  as  
o f f l i ne  es t ab l i shments ,  such  as  cas inos  o r  be t t ing  shops .  I t  a l l ows  wagers  t o  be t  
Highlight and on  var ious  spo r t s ,  such  as  rugby ,  baseba l l ,  t enn is ,  hockey ,  t r ack  cyc l ing ,  
baske tba l l ,  box ing ,  au t o  rac ing ,  f oo t ba l l ,  and  c r i cke t .  
I t  has  two  poss ib le  ou tcomes ,  such  as  w inn ing  a  p ro f i t  based on  the  bookmaker  
Description odds  or  los ing  the  be t .  I t  i s  h igh ly  a f fo rdab le ,  compr ises  research  on  var ious  
teams  and de l i ve rs  p len ty  o f  en te r t a inment  va lue .  I t  o f f e r s  exc i t ement  wh i l e  
wat ch ing  a  l i ve  game and  p rov ides  oppor t un i t i es  to  w in  add i t i ona l  money .
Request  fo r  a  PDF  sample  o f  th i s  repor t :  
ht tps : / / www. imarcgroup .com/spor t s -be t t i ng -marke t / reques tsample
Report Description
G l ob a l  Sp or t s  Be t t i ng  M ark e t  T rend s :
At  p r ese n t ,  t he  g r ow ing  de m and  f o r  m ed ia  cov e r ag e  o f  sp o r t i n g  even t s  a c r os s  t he  g lobe  r ep r ese n t s  one  o f  t he  p r im ar y  
f ac t o r s  d r i v i n g  t h e  m ar ke t .  Be s ides  t h i s ,  t he  l i ve  b r oad cas t i ng  o f  va r i ous  spo r t s  t h r oug h  l oca l  and  cab le  t e le v i s i o n  
s t a t io ns ,  s a t e l l i t e  se r v i ce s ,  and  t he  i n t e r ne t  i s  o f f e r i ng  l uc r a t i ve  g r ow t h  oppo r t un i t i es  t o  i ndu s t r y  i nves t o r s .  I n  ad d i t i on ,  
m a jo r  com p an ies  a r e  i nve s t i ng  i n  r esea r ch  and  deve lo pm e n t  ( R& D)  ac t i v i t i es  t o  s im p l i f y  t he i r  p la t f o r m s  an d  p r ov i de  an  
enha nced  expe r ience  t o  p laye r s .  
M or e ove r ,  t he  g r ow in g  d ig i t a l  i n f r as t r uc t u r e ,  a long  w i t h  t he  i nc r ea s ing  dem and  f o r  w i r e les s  con nec t i v i t y ,  such  as  w i r e less  
l oca l  a r ea  ne t wo r k s  ( WLA Ns) ,  and  c e l l  phone ,  w i r e le ss  sens o r ,  sa t e l l i t e  co m m un ica t io n ,  and  t e r r es t r i a l  m ic r owa ve  
ne t wo r ks ,  i s  p os i t i v e l y  i n f l ue nc ing  t he  m a r ke t .  Add i t i ona l l y ,  t he r e  i s  a  r i se  i n  t he  num b er  o f  i nd i v i dua l s  enga g ing  i n  spo r t s  
be t t i ng  t o  seek  ex t r a  i ncom e  w i t h  en t e r t a i nm en t .  T h i s ,  co up led  w i t h  t e chno l og i ca l  ad vance m en t s  in  s po r t s  be t t i ng ,  suc h  
as  t he  5G  ne t wo r k ,  a r t i f i c i a l  i n t e l l i gence  ( A I ) ,  an d  b lock cha in  t ec hno log ies ,  i s  s t r en g t hen i ng  t he  g r ow t h  o f  t he  m a r ke t .  
Apa r t  f r om  t h i s ,  g ove r n ing  agen c ies  o f  sev e r a l  cou n t r i es  a r e  u nde r t ak ing  i n i t i a t i v es  t o  l eg a l i ze  spo r t s  be t t i ng  ac t i v i t i es ,  
wh ich  i s  o f f e r i n g  a  f avo r ab le  m ar k e t  o u t l ook .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / s por t s - be t t i ng - m ark e t
Breakup by Platform:
• Offl ine
• Onl ine
 
Breakup by Betting Type:
• Fixed Odds Wager ing
• Exchange Bett ing
Report • Live/ In P lay Bett ing
Segmentation • Par i -Mutuel
• eSports  Betting
• Others
Breakup by Sports Type:
• Footbal l
• Basketbal l
• Basebal l
• Horse Racing
• Cricket
• Hockey
• Others
Breakup by Region:
Report • North America
•
Segmentation Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• 888 Holdings PLC
• Bet365 Group Ltd.
• Bet-at-home.com AG (BetCl ic Everest Group 
S.A.S.)
Competitive • Betfred USA Sports
• Betsson AB
Landscape 
• DraftKings Inc.
with Key • Entain plc
Players • Flutter Entertainment plc
• International  Game Technology PLC
• Kindred Group plc
• Sportech PLC
• TwinSpires (Churchi l l  Downs Incorporated).
How has the global sports betting market 
performed so far, and how will it perform in the 
coming years?
What are the drivers, restraints, and opportunities 
in the global sports betting market?
Key What is the impact of each driver, restraint, and 
opportunity on the global sports betting market?
Questions 
Answered in What are the key regional markets?
the Report
Which countries represent the most attractive 
sports betting market?
What is the breakup of the market based on the 
platform?
Which is the most attractive platform in the sports 
betting market?
What is the breakup of the market based on betting 
type?
Which is the most attractive the betting type in the 
sports betting market?
Key What is the breakup of the market based on the 
sports type?
Questions 
Which is the most attractive industry in the sports 
Answered in type betting market?
the Report
What is the competitive structure of the market?
Who are the key players/companies in the global 
sports betting market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  S p o r t s  B e t t i n g  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P l a t f o r m
    6 . 1     O f f l i n e
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     O n l i n e
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  B e t t i n g  T y p e
    7 . 1     F i x e d  O d d s  W a g e r i n g
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     E x c h a n g e  B e t t i n g
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     L i v e / I n  P l a y  B e t t i n g
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
    7 . 4     P a r i - M u t u e l
        7 . 4 . 1  M a r k e t  T r e n d s
        7 . 4 . 2  M a r k e t  F o r e c a s t
    7 . 5     e S p o r t s  B e t t i n g
        7 . 5 . 1  M a r k e t  T r e n d s
Table of         7 . 5 . 2  M a r k e t  F o r e c a s t
    7 . 6     O t h e r s
        7 . 6 . 1  M a r k e t  T r e n d s
Contents         7 . 6 . 2  M a r k e t  F o r e c a s t8    M a r k e t  B r e a k u p  b y  S p o r t s  T y p e
    8 . 1     F o o t b a l l
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     B a s k e t b a l l
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     B a s e b a l l
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     H o r s e  R a c i n g
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
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