Super Apps Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Super Apps 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
IMARC Group is  a g lobal  management  consul t ing f i rm that  he lps the wor ld ’s  most  ambi t ious 
changemakers  to create a las t ing impact .  Across the s ix  major  cont inents  and 100+ count r ies ,  we 
work a longside our  bus iness par tners  as one team wi th  a common ambi t ion to achieve unparal le led 
resul ts ,  gain a compet i t ive edge,  and t ransform indust r ies .  IMARC Group excels  in  unders tanding 
i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
suppor t ,  regulatory  approvals and l icens ing navigat ion,  branding,  market ing and sales st rategies,  
compet i t ive landscape and benchmark ing analyses,  pr ic ing and cost  research,  and procurement  
research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
set t ing up new ent i t ies ,  navigat ing regulatory landscapes,  boost ing brand v is ib i l i ty ,  analyz ing 
compet i tors,  and opt imiz ing procurement  s t rategies.
Accord ing  t o  t he  la tes t  repor t  by  I MARC Group,  t i t l ed  "Super  Apps Market :  
G loba l  I ndust ry  T rends ,  Share ,  S ize ,  Grow th ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  g loba l  super  apps  marke t  s i ze  reached  US$  77 . 4  B i l l i on  in  2023 .
Factors Af fect ing  the  Growth  of  the Super  Apps Industry:
Report In tegrated  User  Exper ience:
Super  apps  conso l ida t e  mu l t i p le  se rv ices  and  func t iona l i t i es  in to  a  s ing le  
Highlight and p la t fo rm,  o f f e r ing  users  a  seamless  and conven ien t  way  to  access  a  w ide  range o f  se rv ices ,  such  as  messag ing  and soc ia l  med ia ,  f i nanc ia l  t r ansac t ions ,  and  e -
commerce .  Th i s  in t eg ra t i on  addresses  t he  g row ing  p re fe rence  fo r  m in ima l i s t i c  
Description d ig i t a l  f oo tp r in t s ,  enab l ing  use rs  to  pe r f o rm va r ious  tasks  w i thou t  t he  need  t o  
sw i t ch  be tween  mu l t ip l e  apps .  
The  conven ience  o f  hav ing  a  un i f i ed  in t e r face  reduces  comp lex i t y  and  enhances  
use r  engagement ,  d r i v i ng  t he  adop t ion  o f  super  apps .  Bus inesses  and serv ice  
p rov iders  a lso  bene f i t  f rom t he  aggrega ted  da ta ,  ga in ing  i ns igh t s  i n to  use r  
behav io r  and  p re fe rences ,  wh ich  can  be  leve raged  t o  ta i l o r  se rv ices ,  improve  
use r  exper ience ,  and  d r i ve  innova t ion .
Dig i ta l  and F inancia l  Inclus ion:
Super  apps  o f ten  serve  as  a  ga teway  fo r  unbanked  and  underbanked popu la t ions  
to  access  f inanc ia l  se rv ices ,  i nc lud ing  paym en ts ,  sav ings ,  loans ,  and  insu rance ,  
t h rough  the i r  mob i le  dev i ces .  Th is  i nc lus i v i t y  f os te rs  economic  empowermen t  by  
Report prov id ing  ind iv idua ls  and  smal l  bus inesses  w i t h  the  means  t o  pa r t i c ipa te  in  t he  d ig i t a l  economy ,  enhanc ing  t he i r  economic  p rospec ts  and  f inanc ia l  secu r i t y .  
Moreover ,  by  in tegra t ing  these  f inanc ia l  se rv ices  w i th  eve ryday  ac t i v i t i es  and 
Highlight and needs ,  super  apps  make  i t  eas ie r  f o r  use rs  to  adopt  and  engage  w i th  f i nanc ia l  
t oo l s ,  p romot ing  a  cu l t u re  o f  f i nanc ia l  l i t e racy  and management .  The impac t  on  
Description f i nanc ia l  i nc lus ion  no t  on ly  encourages  users  t o  use  super  apps  bu t  a lso  con t r ibu tes  to  b roader  economic  deve lopmen t .
Technologica l  Advancements  and In f rastructure:
Improvement s  in  smar tphone techno logy ,  inc reased  i n t e rne t  penet ra t ion ,  and  the  
deve lopmen t  o f  secu re  and  sca lab le  c loud  comput ing  p la t fo rm s  a re  c rea t i ng  the  
foundat ion  necessa ry  f o r  super  apps  to  f l ou r i sh .  These t echno log ica l  
advancement s  enab le  super  apps  to  o f fe r  a  w ide  ar ray  o f  se rv ices  w i t h  h igh  
re l iab i l i t y  and  pe r f o rmance,  ca t e r ing  to  the  demands  o f  a  d ig i t a l l y  savvy  use r  
base .
Fur thermore ,  advancements  in  a r t i f i c ia l  i n te l l i gence  (A I )  and  mach ine  lea rn ing  
(ML)  a lgo r i thms enhance  the  pe rsona l i za t ion  and  e f f i c iency  o f  se rv i ces  o f fe red  
by  super  apps ,  mak ing  them more  a t t rac t ive  to  users .  The  con t inuous  
inves tment  i n  d ig i ta l  in f ras t ruc tu re ,  such  as  5G ne two rks ,  f u r the r  enhances  the  
user  expe r ience  by  suppo r t ing  fas te r  da ta  speeds and  more  re l iab le  
Report connec t ions ,  essen t ia l  f o r  the  rea l - t ime  se rv ices  tha t  super  apps  p rov ide .
Highlight and Request  for  a  PDF sample  of  th is  report :  
h t tps : / /www. imarcgroup .com/super -apps-marke t / reques tsamp le
Description
Report Description
Global Super Apps Market Trends:
The growing in tegrat ion of  advanced technolog ies,  such as b lockchain ,  augmented rea l i ty  (AR),  and 
the in ternet  o f  th ings ( IoT)  to  enhance secur i ty ,  user  engagement,  and serv ice d ivers i f i ca t ion is  
o f fer ing a favorab le market  out look.  B lockchain  technology is  be ing exp lored for  i ts  potent ia l  to  o f fer  
secure and t ransparent  f inanc ia l  t ransact ions wi th in  super  apps.  
Moreover,  AR technology of fers  oppor tun i t ies  to  enr ich user  exper iences by provid ing immers ive and 
in teract ive ways to  shop,  learn,  or  exp lore serv ices wi th in  the app,  creat ing a d i f ferent ia ted va lue 
proposi t ion that  can at t ract  a  broader  user  base.  Addi t iona l ly ,  the incorporat ion of  IoT in to  super  
apps opens avenues for  smar t  serv ices,  inc lud ing home automat ion and smar t  c i ty  funct iona l i t ies ,  
seamless ly  connect ing the d ig i ta l  and physica l  wor lds o f  users .
View Report  TOC, F igures and Tables :  ht tps: / /www.imarcgroup.com/super-apps-market
Breakup by Device:
• Smartphone
• Tablets
• Others
Breakup by Platform:
Report • iOS
• Android
Segmentation
Breakup by Application:
• BFSI
• Transportat ion and Logist ics
• Retai l  and E-commerce
• Social  Media and Messaging
• Others
Breakup by End User:
• Business
• Consumer
Report 
Segmentation Breakup by Region:
• North America
• Europe
• Asia-Pacifi c
• Latin America
• Middle East and Afr ica
• Alipay (Al ibaba Group Holding Limited)
• Gojek tech (GoTo)
• Grab
• Kakao Corp.
Competitive • LINE Corporat ion (Z Holdings Corporation)
Landscape • Paytm (One97 Communicat ions Ltd)
• PhonePe (Walmart Inc.)
with Key 
• Rappi Inc.
Players • Revolut Ltd.
• Tata Sons Pr ivate Limited
• WeChat (Tencent Holdings Ltd.)
How has the global super apps market performed so far, 
and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in 
the global market?
What is the impact of each driver, restraint, and 
Key opportunity on the global market?
Questions What are the key regional markets?
Answered in 
Which countries represent the most attractive market?
the Report
What is the breakup of the market based on the device?
Which is the most attractive device in the market?
What is the breakup of the market based on the 
platform?
Which is the most attractive platform in the market?
What is the breakup of the market based on the 
application?
Key Which is the most attractive application in the market?
Questions What is the breakup of the market based on the end 
user?
Answered in 
Which is the most attractive end user in the market?
the Report
What is the competitive structure of the market?
Who are the key players/companies in the global super 
apps market?
1     P r e f a c e
2  S c o p e  a n d  M e t h o d o l o g y
2 . 1  O b j e c t i v e s  o f  t h e  S t u d y
2 . 2  S t a k e h o l d e r s
2 . 3  D a t a  S o u r c e s
2 . 3 . 1  P r i m a r y  S o u r c e s
2 . 3 . 2  S e c o n d a r y  S o u r c e s
2 . 4  M a r k e t  E s t i m a t i o n
Table of 2 . 4 . 1  B o t t o m - U p  A p p r o a c h2 . 4 . 2  T o p - D o w n  A p p r o a c h
2 . 5  F o r e c a s t i n g  M e t h o d o l o g y
3  E x e c u t i v e  S u m m a r y
4  G l o b a l  S u p e r  A p p s  M a r k e t  -  I n t r o d u c t i o n
Contents 4 . 1  O v e r v i e w4 . 2  M a r k e t  D y n a m i c s
4 . 3  I n d u s t r y  T r e n d s
4 . 4  C o m p e t i t i v e  I n t e l l i g e n c e
5  G l o b a l  S u p e r  A p p s  M a r k e t  L a n d s c a p e
5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6  G l o b a l  S u p e r  A p p s  M a r k e t  -  B r e a k u p  b y  D e v i c e
6 . 1  S m a r t p h o n e
6 . 1 . 1  O v e r v i e w
6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3  M a r k e t  S e g m e n t a t i o n
6 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 2  T a b l e t s
6 . 2 . 1  O v e r v i e w
6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
       
6 . 2 . 3  M a r k e t  S e g m e n t a t i o n
6 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 3  O t h e r s
6 . 3 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 3 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 4  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  D e v i c e
7  G l o b a l  S u p e r  A p p s  M a r k e t  -  B r e a k u p  b y  P l a t f o r m
7 . 1  i O S
7 . 1 . 1  O v e r v i e w
7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 1 . 3  M a r k e t  S e g m e n t a t i o n
Table of 7 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )7 . 2  A n d r o i d
7 . 2 . 1  O v e r v i e w
7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Contents 7 . 2 . 3  M a r k e t  S e g m e n t a t i o n
7 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7 . 3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  P l a t f o r m
8  G l o b a l  S u p e r  A p p s  M a r k e t  -  B r e a k u p  b y  A p p l i c a t i o n
8 . 1  B F S I
8 . 1 . 1  O v e r v i e w
8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
8 . 1 . 3  M a r k e t  S e g m e n t a t i o n
8 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8 . 2  T r a n s p o r t a t i o n  a n d  L o g i s t i c s
8 . 2 . 1  O v e r v i e w
8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
8 . 2 . 3  M a r k e t  S e g m e n t a t i o n
8 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /s upe r-a pps -ma rke t / t o c
Partial List of Clients
Partial List of Clients
Disclaimer
© 2024  IMARC Al l  R ights  Reserved 
Th is  Pub l i ca t ion  and  a l l  i t ’ s  con ten ts  un less  o therw ise  men t i oned  a re  copy r i gh ted  in  the  name o f  
I n t e rna t i ona l  Marke t  Ana lys i s  Research  and  Consu l t ing  ( IMARC) .  No  pa r t  o f  t h i s  pub l i ca t ion  may  be  
rep roduced ,  repackaged ,  red i s t r i bu ted  o r  res o ld  i n  who le  o r  i n  any  pa r t .  The  pub l i ca t ion  may  a l so  
no t  be  used  i n  any  f o rm o r  by  and means  g raph i c  e lec t ron ic  o r  mechan ic a l ,  i nc lud ing  pho tocopy ing ,  
reco rd ing ,  t ap ing  o r  by  i n fo rmat i on  s to rage  o r  re t r ieva l ,  o r  by  any  o the r  f o rm,  w i t hou t  the  exp ress  
c ons en t  o f  I n t e rna t iona l  Marke t  Ana lys i s  Research  and  Consu l t i ng  ( IMARC) .
Disc la imer :  Al l  con ten ts  and  da ta  o f  t h i s  pub l i c a t i on ,  i nc lud ing  fo recas t s ,  da ta  ana lys i s  and  op in ion  
have  been  based  on  in f o rmat ion  and  sources  be l ieved  to  be  accu ra te  and  re l iab le  a t  t he  t ime  o f  
pub l i sh ing .  In t e rna t i ona l  Ma rke t  Ana l ys is  Research  and  Consu l t ing  makes  no  rep resen ta t ion  o f  
war ran t y  o f  any  k ind  as  to  t he  acc u racy  o r  comp le teness  o f  any  I n fo rmat i on  p rov ided .  IMARC 
accep ts  no  l i ab i l i t y  wha tsoever  f o r  any  los s  o r  damage  resu l t i ng  f rom op in ion ,  e r ro rs  o r  
i naccu rac ies  i f  any  f ound  th is  pub l i ca t ion .
IMARC,  IMARC Group  and  G loba l  Therapy  I ns igh t  Ser i es  a re  reg is t e red  t rademarks  o f  I n te rna t iona l  
Marke t  Ana lys i s  Research  and  Consu l t ing .  A l l  o the r  t rademarks  used  i n  th i s  pub l i ca t i on  a re  
reg i s te red  t rademarks  o f  t he i r  r espec t i ve  compan ies .
Contact Us
Visit us at :
https://www.imarcgroup.com
+1-631-791-1145
[email protected]
Stay With Us: