Transactional Video on Demand Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Transactional 
Video on Demand Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
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compet i tors,  and opt imiz ing procurement  s t rategies.
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " T r a n s a c t i o n a l  V i d e o  o n  D e m a n d  
M a r k e t :  G l o b a l  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 -
2 0 3 2 , "  t h e  g l o b a l  t r a n s a c t i o n a l  v i d e o  o n  d e m a n d  m a r k e t  s i z e  r e a c h e d  U S $  7 . 1  B i l l i o n  i n  2 0 2 3 .
F a c t o r s  A f f e c t i n g  t h e  Gr o wt h  o f  th e  T r an s ac t i o n a l  V i d eo  o n  De ma n d  I n d u s t r y :
Report Ri s in g  D e man d  f o r  E n h a n c e d  Co n ve n ie n ce :
T h e  g r o w i n g  a d o p t i o n  o f  t r a n s a c t i o n a l  v i d e o  o n  d e m a n d  ( T V O D )  d u e  t o  t h e  r i s i n g  d e m a n d  f o r  
e n h a n c e d  c o n v e n i e n c e  i s  o f f e r i n g  a  p o s i t i v e  m a r k e t  o u t l o o k .  I n  l i n e  w i t h  t h i s ,  p e o p l e  a r e  
Highlight and i n c r e a s i n g l y  p r e f e r r i n g  o n - d e m a n d  a c c e s s  t o  c o n t e n t ,  w h i c h  i s  b o l s t e r i n g  t h e  m a r k e t  g r o w t h .  
M o r e o v e r ,  i n d i v i d u a l s  a r e  s e e k i n g  f l e x i b i l i t y  i n  t h e i r  e n t e r t a i n m e n t  s o u r c e s .  F u r t h e r m o r e ,  
T V O D  p l a t f o r m s  a l l o w  u s e r s  t o  r e n t  o r  p u r c h a s e  c o n t e n t ,  e n a b l i n g  v i e w e r s  t o  w a t c h  t h e i r  
Description f a v o r i t e  m o v i e s  o r  T V  s h o w s  a t  t h e i r  c o n v e n i e n c e .  B e s i d e s  t h i s ,  i n c r e a s i n g  p r e f e r e n c e s  f o r  
e n h a n c e d  f l e x i b i l i t y  i n  e n t e r t a i n m e n t  a m o n g  p e o p l e  w i t h  b u s y  l i f e s t y l e s  i s  p r o p e l l i n g  t h e  
m a r k e t  g r o w t h .
Av a i l a b i l i t y  o f  H i g h - Sp ee d  I n t e r n e t  Co n n e ct i v i t y :
T h e  w i d e  a v a i l a b i l i t y  o f  h i g h - s p e e d  i n t e r n e t  c o n n e c t i v i t y  i s  c o n t r i b u t i n g  t o  t h e  g r o w t h  o f  t h e  
m a r k e t .  A p a r t  f r o m  t h i s ,  t h e  r i s i n g  a d o p t i o n  o f  s m a r t p h o n e s  a m o n g  t h e  m a s s e s  a c r o s s  t h e  
g l o b e  i s  s t r e n g t h e n i n g  t h e  m a r k e t  g r o w t h .
Add i t i ona l l y ,  peop le  have  access  to  re l i ab le  and  fas t  i n te rne t  connec t ions  t ha t  
a l l ow users  to  wa tch  mov ies  and  shows anywhere  and  a t  any  t ime .  Fu r t he rmore ,  
h igh -speed connec t i v i t y  enab les  TVO D p la t f o rms  t o  de l i ver  h igh-qua l i t y  s t reaming  
con ten t  w i thou t  in te r rup t i ons  o r  bu f fe r i ng  i ssues ,  enhanc ing  t he  user  exper ience .  
I n  add i t i on ,  t he  in t r oduc t i on  o f  f i f t h -genera t ion  (5G)  techno logy  prov ides  
Report seamless  s t r eaming  on  a  va r i e t y  o f  dev ices ,  wh ich  i s  im pe l l i ng  t he  marke t  g rowth .
Increas ing Number o f  Dig i ta l  St reaming Plat forms:
Highlight and The  esca la t ing  demand f o r  TVO D on  accoun t  o f  t he  i nc reas ing  number  o f  d ig i t a l  s t reaming  p la t fo rms  around  the  wor l d  i s  suppor t ing  t he  g rowt h  o f  t he  marke t .  I n  
l i ne  w i t h  th i s ,  ma jor  s t reaming  g ian ts  a re  d ive rs i f y ing  t he i r  con t en t  l i b ra r ies  by  
Description i nc lud ing  bo th  subscr ip t ion -based s t reaming  (SVOD)  and  TVOD opt ions .  
Th is  s t r a teg ic  move  a l lows  them t o  ca te r  t o  a  w ide r  r ange o f  i nd iv idua ls ,  i nc lud ing  
v i ewers  who  pre f e r  one - t ime  ren ta ls  o r  pu rchases .  Add i t i ona l l y ,  t hese  p la t fo rms  
leve rage  the i r  vas t  use r  bases  t o  p romote  TVOD o f fe r i ngs ,  e f f ec t i ve ly  c ross -
promot ing  con t en t .
Request  fo r  a  PDF sample  o f  th is  repor t :  
ht tps : / / www. imarcgroup .com/ t ransac t iona l - v ideo -on -demand-marke t / r eques tsam pl
e
Report Description
Global Transactional Video on Demand Market Trends:
TVOD serv ices employ advanced recommendat ion a lgor i thms that  analyze user  behavior  and 
preferences.  These p la t forms enhance the user  exper ience and encourage v iewers to  exp lore 
addi t iona l  content  by o f fer ing personal ized content  recommendat ions.  
Th is  personal izat ion not  on ly enhances sat is fact ion among ind iv iduals  bu t  a lso dr ives engagement 
and revenue th rough addi t iona l  renta ls  or  purchases.   Col laborat ions be tween TVOD p la t forms and 
content  creators,  s tud ios,  or  d is t r ibutors are propel l ing the growth of  the market .  Fur thermore,  these 
partnersh ips are lead ing to  exc lus ive deals and co-promot ions,  which is  impel l ing the market  growth.
View Report  TOC, Figures and Tables :  
ht tps: / /www.imarcgroup.com/transact ional-v ideo-on-demand-market
Breakup by Access Type:
• OTT Streaming Devices
• Desktops and Laptops
• Smartphones and Tablets
• Smart TVs
• Others
Report 
Segmentation Breakup by Content Type:
• Entertainment
• Food
• Travel  and Fashion
• Gaming and Sports
• Others
Breakup by Availability Type:
• Electronic Sel l  Through
• Download to Rent
Breakup by Region:
Report • North America
Segmentation • Europe
• Asia-Pacifi c
• Latin America
• Middle East and Afr ica
• Amazon.com, Inc.
• Apple Inc.
• Brightcove Inc.
Competitive • Comcast
• Google LLC (Alphabet Inc.)
Landscape 
• Rakuten Group, Inc.
with Key • VIXY BV
Players
How has the global transactional video on demand 
market performed so far, and how will it perform in the 
coming years?
What are the drivers, restraints, and opportunities in 
the global transactional video on demand market?
Key What is the impact of each driver, restraint, and opportunity on the global transactional video on 
demand market?
Questions 
Answered in What are the key regional markets?
the Report
Which countries represent the most attractive 
transactional video on demand market?
What is the breakup of the market based on the access 
type?
Which is the most attractive access type in the 
transactional video on demand market?
What is the breakup of the market based on the 
content type?
Which is the most attractive content type in the 
transactional video on demand market?
Key What is the breakup of the market based on the 
availability type?
Questions 
Which is the most attractive availability type in the 
Answered in transactional video on demand market?
the Report
What is the competitive structure of the market?
Who are the key players/companies in the global 
transactional video on demand market?
1     P r e f a c e
2  S c o p e  a n d  M e t h o d o l o g y
2 . 1  O b j e c t i v e s  o f  t h e  S t u d y
2 . 2  S t a k e h o l d e r s
2 . 3  D a t a  S o u r c e s
2 . 3 . 1  P r i m a r y  S o u r c e s
2 . 3 . 2  S e c o n d a r y  S o u r c e s
2 . 4  M a r k e t  E s t i m a t i o n
Table of 2 . 4 . 1  B o t t o m - U p  A p p r o a c h2 . 4 . 2  T o p - D o w n  A p p r o a c h
2 . 5  F o r e c a s t i n g  M e t h o d o l o g y
3  E x e c u t i v e  S u m m a r y
4  G l o b a l  T r a n s a c t i o n a l  V i d e o  o n  D e m a n d  M a r k e t -  I n t r o d u c t i o n
Contents 4 . 1  O v e r v i e w4 . 2  M a r k e t  D y n a m i c s
4 . 3  I n d u s t r y  T r e n d s
4 . 4  C o m p e t i t i v e  I n t e l l i g e n c e
5  G l o b a l  T r a n s a c t i o n a l  V i d e o  o n  D e m a n d  M a r k e t  L a n d s c a p e
5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6  G l o b a l  T r a n s a c t i o n a l  V i d e o  o n  D e m a n d  M a r k e t -  B r e a k u p  b y  A c c e s s  T y p e
6 . 1  O T T  S t r e a m i n g  D e v i c e s
6 . 1 . 1  O v e r v i e w
6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3  M a r k e t  S e g m e n t a t i o n
6 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 2  D e s k t o p s  a n d  L a p t o p s
6 . 2 . 1  O v e r v i e w
6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
       
6 . 2 . 3  M a r k e t  S e g m e n t a t i o n
6 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 3  S m a r t p h o n e s  a n d  T a b l e t s
6 . 3 . 1  O v e r v i e w
6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 3 . 3  M a r k e t  S e g m e n t a t i o n
6 . 3 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 4  S m a r t  T V s
6 . 4 . 1  O v e r v i e w
6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Table of 6 . 4 . 3  M a r k e t  S e g m e n t a t i o n6 . 4 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 5  O t h e r s
6 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Contents 6 . 5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )6 . 6  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  A c c e s s  T y p e
7  G l o b a l  T r a n s a c t i o n a l  V i d e o  o n  D e m a n d  M a r k e t  -  B r e a k u p  b y  
C o n t e n t  T y p e
7 . 1  E n t e r t a i n m e n t
7 . 1 . 1  O v e r v i e w
7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 1 . 3  M a r k e t  S e g m e n t a t i o n
7 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7 . 2  F o o d
7 . 2 . 1  O v e r v i e w
7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 2 . 3  M a r k e t  S e g m e n t a t i o n
7 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m / t ra nsa c t i o na l -v i deo - o n -dem a nd-
ma rke t / t o c
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