United States Extended Warranty Market by Product Type, Distribution Channel, End User 2023-2028
                     United States Extended 
Warranty Market 
Research and Forecast 
Report 2023-2028
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
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las t ing resul ts .
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " U n i t e d  S t a t e s  E x t e n d e d  W a r r a n t y  
M a r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 3 -
2 0 2 8 , "  t h e  U n i t e d  S t a t e s  e x t e n d e d  w a r r a n t y  m a r k e t  s i z e  r e a c h e d  U S $  5 5 . 3  B i l l i o n  i n  2 0 2 2 .
A n  e x t e n d e d  w a r r a n t y  i s  a  c o n t r a c t u a l  a g r e e m e n t  t h a t  p r o v i d e s  c o v e r a g e  b e y o n d  t h e  
Report m a n u f a c t u r e r ' s  w a r r a n t y  p e r i o d .  T h e y  a r e  t y p i c a l l y  o f f e r e d  b y  t h i r d - p a r t y  p r o v i d e r s  o r  t h e  m a n u f a c t u r e r s  t h e m s e l v e s .  T h e  e x t e n d e d  w a r r a n t y  t y p i c a l l y  e x t e n d s  t h e  d u r a t i o n  o f  p r o t e c t i o n  
a n d  o f f e r s  a d d i t i o n a l  b e n e f i t s ,  r e p a i r s ,  o r  r e p l a c e m e n t s  f o r  a  s p e c i f i e d  p e r i o d  o f  t i m e .  W h i l e  a  
Highlight and m a n u f a c t u r e r ' s  w a r r a n t y  u s u a l l y  c o v e r s  d e f e c t s  a n d  m a l f u n c t i o n s  f o r  a  l i m i t e d  p e r i o d ,  a n  e x t e n d e d  w a r r a n t y  e x t e n d s  t h i s  c o v e r a g e  f o r  a n  a d d i t i o n a l  p e r i o d ,  o f t e n  u p  t o  s e v e r a l  y e a r s .  
E x t e n d e d  w a r r a n t i e s  t y p i c a l l y  c o n s i s t  o f  s e v e r a l  c o m p o n e n t s ,  i n c l u d i n g  c o v e r a g e  f o r  p a r t s  a n d  
Description l a b o r ,  t e c h n i c a l  s u p p o r t ,  a n d  c u s t o m e r  s e r v i c e .  T h e  c o v e r a g e  f o r  p a r t s  a n d  l a b o r  e n s u r e s  t h a t  a n y  n e c e s s a r y  r e p a i r s  o r  r e p l a c e m e n t s  a r e  c o v e r e d  b y  t h e  w a r r a n t y  p r o v i d e r ,  r e d u c i n g  t h e  
f i n a n c i a l  b u r d e n  o n  t h e  c u s t o m e r .  T e c h n i c a l  s u p p o r t  a l l o w s  c u s t o m e r s  t o  s e e k  a s s i s t a n c e  i n  
t r o u b l e s h o o t i n g  i s s u e s  w i t h  t h e i r  p r o d u c t s ,  e i t h e r  t h r o u g h  p h o n e  s u p p o r t  o r  i n - p e r s o n  
a s s i s t a n c e .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - e x t e n d e d - w a r r a n t y - m a r k e t / r e q u e s t s a m p l e
Report Description
U n i t e d  S t a t e s  E x t e n d e d  W a r r a n t y  M a r k e t  T r e n d s :
T h e  U n i t e d  S t a t e s  e x t e n d e d  w a r r a n t y  m a r k e t  i s  i n f l u e n c e d  b y  s e v e r a l  f a c t o r s ,  i n c l u d i n g  t h e  i n c r e a s i n g  c o m p l e x i t y  a n d  c o s t  o f  e l e c t r o n i c  
d e v i c e s  a n d  a p p l i a n c e s .  A s  p r o d u c t s  b e c o m e  m o r e  a d v a n c e d  a n d  s o p h i s t i c a t e d ,  t h e  p o t e n t i a l  r e p a i r  a n d  r e p l a c e m e n t  c o s t s  r i s e  
s i g n i f i c a n t l y ,  m a k i n g  e x t e n d e d  w a r r a n t i e s  a n  a t t r a c t i v e  o p t i o n  f o r  c o n s u m e r s  s e e k i n g  l o n g - t e r m  p r o t e c t i o n .  M o r e o v e r ,  t h e  g r o w i n g  
c o n s u m e r  d e m a n d  f o r  s e a m l e s s  c u s t o m e r  e x p e r i e n c e s  h a s  l e d  t o  a n  i n c r e a s e d  e m p h a s i s  o n  e x t e n d e d  w a r r a n t i e s ,  w h i c h  i s  b o o s t i n g  t h e  
m a r k e t  g r o w t h .  F u r t h e r m o r e ,  t h e  s i g n i f i c a n t  g r o w t h  i n  t h e  e - c o m m e r c e  i n d u s t r y  a n d  t h e  r i s i n g  a w a r e n e s s  a m o n g  c o n s u m e r s  a b o u t  t h e  
b e n e f i t s  o f  e x t e n d e d  w a r r a n t i e s  a r e  c r e a t i n g  a  p o s i t i v e  o u t l o o k  f o r  t h e  m a r k e t .  A d d i t i o n a l l y ,  t h e  r a p i d  t e c h n o l o g i c a l  a d v a n c e m e n t s  a n d  
t h e  n e e d  f o r  s p e c i a l i z e d  r e p a i r  s e r v i c e s  a r e  b o o s t i n g  t h e  m a r k e t  g r o w t h .  I n  l i n e  w i t h  t h i s ,  t h e  e s c a l a t i n g  i n f l u e n c e  o f  c u s t o m e r  r e v i e w s  
a n d  r e c o m m e n d a t i o n s  o n  e x t e n d e d  w a r r a n t y  a d o p t i o n  a n d  t h e  s u r g i n g  a d o p t i o n  o f  h i g h - v a l u e  a n d  h i g h - p r i c e d  e l e c t r o n i c  d e v i c e s  a n d  
a p p l i a n c e s  a r e  p r o v i d i n g  a  c o n s i d e r a b l e  t h r u s t  t o  t h e  m a r k e t  g r o w t h .  A p a r t  f r o m  t h i s ,  t h e  a v a i l a b i l i t y  o f  p r o t e c t i o n  a g a i n s t  a c c i d e n t a l  
d a m a g e  a n d  p r o d u c t  f a i l u r e  a n d  t h e  b u r g e o n i n g  c o m p l e x i t y  a n d  c o s t  o f  r e p a i r s  d u e  t o  a d v a n c e d  t e c h n o l o g y  a r e  i n f l u e n c i n g  t h e  m a r k e t  
g r o w t h .  O t h e r  f a c t o r s ,  s u c h  a s  t h e  a v a i l a b i l i t y  o f  c u s t o m i z a b l e  w a r r a n t y  p l a n s  t o  s u i t  i n d i v i d u a l  n e e d s  a n d  t h e  i n c r e a s i n g  c o m p e t i t i o n  
a m o n g  w a r r a n t y  p r o v i d e r s ,  a r e  a u g m e n t i n g  t h e  m a r k e t  g r o w t h .
L o o k i n g  f o r w a r d ,  t h e  m a r k e t  v a l u e  i s  p r o j e c t e d  t o  r e a c h  U S $  8 1 . 3  B i l l i o n  b y  2 0 2 8 ,  e x p a n d i n g  a t  a  C A G R  o f  6 . 9 %  d u r i n g  2 0 2 3 -
2 0 2 8 .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - e x t e n d e d - w a r r a n t y - m a r k e t
Breakup by Coverage:
• Standard Protect ion Plan
• Accidental  Protect ion Plan
 
Breakup by Application:
• Automobi les
• Consumer Electronics
Report 
• Home Appl iances
Segmentation • Mobi le Devices and PCs
• Others
Breakup by Distribution Channel:
• Manufacturers
• Retai lers
• Others
Breakup by End User:
• Individuals
• Business
Breakup by Region:
• Northeast
Report 
• Midwest
Segmentation • South
• West
How has the United States extended warranty market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the United 
States extended warranty market?
Key What are the key regional markets?
Questions 
Answered in What is the breakup of the market based on the coverage?
the Report
What is the breakup of the market based on the 
application?
What is the breakup of the market based on the 
distribution channel?
What is the breakup of the market based on the end 
user?
What are the various stages in the value chain of the 
industry?
What are the key driving factors and challenges in the 
industry?
What is the structure of the United States extended 
Key warranty market and who are the key players?
Questions What is the degree of competition in the industry?
Answered in 
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s
5     U n i t e d  S t a t e s  E x t e n d e d  W a r r a n t y  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  C o v e r a g e
    6 . 1     S t a n d a r d  P r o t e c t i o n  P l a n
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     A c c i d e n t a l  P r o t e c t i o n  P l a n
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7     M a r k e t  B r e a k u p  b y  A p p l i c a t i o n
    7 . 1     A u t o m o b i l e s
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
      7 . 2       C o n s u m e r  E l ec t ro n i c s
            7 . 2 .1  M a r ke t  Tren d s
            7 . 2 .2  M a r ke t  Fo rec a s t
      7 .3       H o m e  A p p l i a n ce s
            7 . 3 .1  M a r ke t  Tren d s
            7 . 3 .2  M a r ke t  Fo rec a s t
      7 .4       M o b i l e  D ev i c es  a n d  PC s
            7 . 4 .1  M a r ke t  Tren d s
            7 . 4 .2  M a r ke t  Fo rec a s t
      7 .5       O t h e r s
Table of             7 . 5 .1  M a r ke t  Tren d s            7 . 5 .2  M a r ke t  Fo rec a s t
8      M arket  Breakup  by  D is t r ibu t ion  C hanne l
      8 .1       M a n u fa c t u re r s
Contents             8 . 1 .1  M a r ke t  Tren d s            8 . 1 .2  M a r ke t  Fo rec a s t
      8 .2       Re t a i l e r s
            8 . 2 .1  M a r ke t  Tren d s
            8 . 2 .2  M a r ke t  Fo rec a s t
      8 .3       O t h e r s
            8 . 3 .1  M a r ke t  Tren d s
            8 . 3 .2  M a r ke t  Fo rec a s t
9      M arket  Breakup  by  E nd  U ser
      9 .1       I n d i v i du a l s
            9 . 1 .1  M a r ke t  Tren d s
            9 . 1 .2  M a r ke t  Fo rec a s t
      9 . 2       B u s i n es s
            9 . 2 .1  M a r ke t  Tren d s
            9 . 2 .2  M a r ke t  Fo rec a s t       
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / u n i t e d - s t a t e s - ex t en d ed - w a r r a n t y -
m a r ke t / t o c
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