United States Online Grocery Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     United States Online 
Grocery Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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IMARC Group is  a g lobal  management  consul t ing f i rm that  he lps the wor ld ’s  most  ambi t ious 
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work a longside our  bus iness par tners  as one team wi th  a common ambi t ion to achieve unparal le led 
resul ts ,  gain a compet i t ive edge,  and t ransform indust r ies .  IMARC Group excels  in  unders tanding 
i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
suppor t ,  regulatory  approvals and l icens ing navigat ion,  branding,  market ing and sales st rategies,  
compet i t ive landscape and benchmark ing analyses,  pr ic ing and cost  research,  and procurement  
research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
set t ing up new ent i t ies ,  navigat ing regulatory landscapes,  boost ing brand v is ib i l i ty ,  analyz ing 
compet i tors,  and opt imiz ing procurement  s t rategies.
Acco r d ing  t o  t he  l a t es t  r epo r t  by  I M AR C G r oup ,  t i t l ed  " Un i t ed  S t a t es  O n l i ne  
G ro cery  M ar ke t :  I ndus t ry  T rend s ,  Sh are ,  S i ze ,  G row t h ,  O ppo r t un i t y  and  
For ec as t  202 4 - 20 32 , "  t h e  Un i t ed  S t a t es  on l i n e  g r o ce r y  m ar ke t  s i ze  r each ed  U S$  
150 . 8  B i l l i o n  i n  2 023 .
Report The  Un i t ed  S t a t es  on l i ne  g r o ce r y  m a r ke t  i s  exp e r ien c ing  t he  i nc r eas i ng  adop t i on  o f  e - co m m er ce  p la t f o r m s  f o r  g r oce r y  s hopp i ng ,  a  sh i f t  ac ce le r a t ed  by  t he  CO VI D - 19  
pand em ic .  Co nsum er s  a r e  b ecom ing  m or e  c om f o r t ab le  pu r cha s ing  f r es h  p r odu ce ,  
Highlight and pan t r y  s t a p l es ,  and  even  sp ec ia l t y  i t em s  on l i ne ,  ap p r ec ia t i ng  t he  conv en ien ce  a nd  
t im e  sav i ngs .  
Th i s  t r end  i s  su ppo r t ed  by  ad vance m en t s  i n  l og i s t i c s  an d  de l i ve r y  se r v i ces ,  w h ich  
Description hav e  im p r ove d  t h e  spe ed  and  r e l i ab i l i t y  o f  on l i ne  g r oce r y  f u l f i l lm en t .  Su bsc r i p t i on  
m od e ls  an d  m e m be r sh ip  p r og r a m s ,  such  as  t h ose  o f f e r ed  by  m a jo r  p laye r s  l i ke  
Am a zon  an d  Wa lm ar t ,  a r e  a l so  ga in in g  popu la r i t y  a s  t hey  p r o v ide  ben e f i t s  l i k e  f r ee  
de l i ve r y  a nd  ex c lus i v e  dea l s .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / un i t ed - s t a t es - on l i ne - g r oce r y - m ar ke t / r eque s t sa m p le
Report Description
U n i t e d  S t a t e s  O n l i n e  G r o c e r y  M a r k e t  T r e n d s :
A d d i t i o n a l l y ,  t h e  r i s i n g  u s e  o f  m o b i l e  a p p s  a n d  v o i c e - a s s i s t e d  s h o p p i n g  t o o l s  i s  m a k i n g  t h e  o n l i n e  g r o c e r y  e x p e r i e n c e  m o r e  s e a m l e s s  
a n d  p e r s o n a l i z e d .  G r o c e r y  r e t a i l e r s  a r e  i n c r e a s i n g l y  i n v e s t i n g  i n  d i g i t a l  i n f r a s t r u c t u r e  t o  e n h a n c e  u s e r  e x p e r i e n c e ,  o f f e r i n g  f e a t u r e s  
l i k e  r e a l - t i m e  t r a c k i n g ,  p e r s o n a l i z e d  r e c o m m e n d a t i o n s ,  a n d  d i g i t a l  c o u p o n s ,  w h i c h  c a t e r  t o  c o n s u m e r s ’  d e s i r e  f o r  c o n v e n i e n c e  a n d  
s a v i n g s .  S u s t a i n a b i l i t y  i s  a l s o  b e c o m i n g  a  f o c u s  i n  t h e  m a r k e t ,  w i t h  m a n y  c o m p a n i e s  e x p l o r i n g  e c o - f r i e n d l y  p a c k a g i n g  o p t i o n s  a n d  
s u s t a i n a b l e  s o u r c i n g  p r a c t i c e s  t o  a p p e a l  t o  e n v i r o n m e n t a l l y  c o n s c i o u s  s h o p p e r s .  T h e  U n i t e d  S t a t e s  o n l i n e  g r o c e r y  m a r k e t  i s  d r i v e n  b y  
t h e  g r o w i n g  c o n s u m e r  d e m a n d  f o r  c o n v e n i e n c e .  A s  b u s y  l i f e s t y l e s  a n d  t i m e  c o n s t r a i n t s  b e c o m e  m o r e  p r e v a l e n t ,  m a n y  s h o p p e r s  a r e  
o p t i n g  f o r  t h e  e a s e  o f  o n l i n e  g r o c e r y  s h o p p i n g  o v e r  t r a d i t i o n a l  i n - s t o r e  v i s i t s .  T h i s  t r e n d  i s  f u r t h e r  s u p p o r t e d  b y  i m p r o v e d  t e c h n o l o g y  
t h a t  e n h a n c e s  t h e  o n l i n e  s h o p p i n g  e x p e r i e n c e ,  m a k i n g  i t  f a s t e r  a n d  m o r e  u s e r - f r i e n d l y .  A n o t h e r  s i g n i f i c a n t  d r i v e r  i s  t h e  r i s e  i n  d e m a n d  
f o r  h o m e  d e l i v e r y  a n d  c u r b s i d e  p i c k u p  s e r v i c e s ,  w h i c h  g a i n e d  m o m e n t u m  d u r i n g  t h e  C O V I D - 1 9  p a n d e m i c  a n d  c o n t i n u e  t o  r e m a i n  
p o p u l a r .  R e t a i l e r s  a r e  f o c u s i n g  o n  o p t i m i z i n g  t h e i r  l o g i s t i c s  n e t w o r k s  t o  e n s u r e  t i m e l y  a n d  a c c u r a t e  d e l i v e r i e s ,  a  k e y  f a c t o r  i n  c u s t o m e r  
r e t e n t i o n .  T h e  s h i f t  t o w a r d  h e a l t h i e r  e a t i n g  h a b i t s  i s  a l s o  i n f l u e n c i n g  t h e  m a r k e t ,  a s  c o n s u m e r s  a r e  i n c r e a s i n g l y  s e e k i n g  o r g a n i c ,  
g l u t e n - f r e e ,  a n d  s p e c i a l t y  p r o d u c t s  t h a t  t h e y  c a n  e a s i l y  f i n d  t h r o u g h  o n l i n e  p l a t f o r m s .  I n  r e s p o n s e  t o  t h i s  d e m a n d ,  o n l i n e  g r o c e r y  
r e t a i l e r s  a r e  e x p a n d i n g  t h e i r  p r o d u c t  o f f e r i n g s  t o  i n c l u d e  a  w i d e r  r a n g e  o f  h e a l t h y  a n d  n i c h e  f o o d  o p t i o n s .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - o n l i n e - g r o c e r y - m a r k e t
Breakup by Product Type:
• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others
Report 
Segmentation Breakup by Business Model:
• Pure Marketplace
• Hybrid Marketplace
• Others
Breakup by Platform:
• Web-Based
• App-Based
Breakup by Purchase Type:
• One-Time
• Subscript ion
Report Breakup by Region:
Segmentation • Northeast
• Midwest
• South
• West
What was the size of the United States online grocery 
market in 2023?
What is the expected growth rate of the United States 
online grocery market during 2024-2032?
What are the key factors driving the United States 
online grocery market?
Key 
What has been the impact of COVID-19 on the United 
States online grocery market?
Questions 
What is the breakup of the United States online grocery 
Answered in market based on the product type?
the Report What is the breakup of the United States online grocery market based on the business model?
What is the breakup of the United States online grocery 
market based on the platform?
What is the breakup of the United States online grocery 
market based on the purchase type?
What are the key regions in the United States online 
grocery market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     K e y  I n d u s t r y  T r e n d s5     U n i t e d  S t a t e s  O n l i n e  G r o c e r y  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     V e g e t a b l e s  a n d  F r u i t s     
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     D a i r y  P r o d u c t s
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
    6 . 3     S t a p l e s  a n d  C o o k i n g  E s s e n t i a l s
        6 . 3 . 1  M a r k e t  T r e n d s
        6 . 3 . 2  M a r k e t  F o r e c a s t
       
    6 . 4     S n a c k s
        6 . 4 . 1  M a r k e t  T r e n d s
        6 . 4 . 2  M a r k e t  F o r e c a s t
    6 . 5     M e a t  a n d  S e a f o o d
        6 . 5 . 1  M a r k e t  T r e n d s
        6 . 5 . 2  M a r k e t  F o r e c a s t
    6 . 6     O t h e r s  
        6 . 6 . 1  M a r k e t  T r e n d s
        6 . 6 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  B u s i n e s s  M o d e l
    7 . 1     P u r e  M a r k e t p l a c e
Table of         7 . 1 . 1  M a r k e t  T r e n d s        7 . 1 . 2  M a r k e t  F o r e c a s t
    7 . 2     H y b r i d  M a r k e t p l a c e
        7 . 2 . 1  M a r k e t  T r e n d s
Contents         7 . 2 . 2  M a r k e t  F o r e c a s t    7 . 3     O t h e r s
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  P l a t f o r m
    8 . 1     W e b - B a s e d
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     A p p - B a s e d
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  P u r c h a s e  T y p e
    9 . 1     O n e - T i m e
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / u n i t e d - s t a t e s - o n l i n e - g ro c e r y - m a r k
e t / t o c
Partial List of Clients
Partial List of Clients
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