United States Pet Wearable Market by Product Type, Distribution Channel, End User 2024-2032
                     United States Pet 
Wearable Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A cc o r d i ng  t o  t h e  l a te s t  r ep o r t  b y  I MA R C  Gr o u p ,  t i t l e d  " U n i t e d  S t a t e s  P e t  W e a r a b l e  
Ma r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  a n d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  U n i t e d  S ta t e s  p e t  w e a r a b l e  m a r k e t  s i ze  i s  p ro j e c t e d  t o  e x h i b i t  a  g r o w t h  r a te  
( C A G R )  o f  1 2 . 6 0 %  d u r i n g  2 0 2 4 -2 0 3 2 .
A  p e t  w e a r ab l e  i s  a  d e v i c e  d es i g n e d  t o  b e  w o r n  by  p e t s ,  t y p i ca l l y  a t t a c h e d  t o  a  c o l l a r  
Report o r  h a rn e s s ,  t o  m o n i t o r  va r i o u s  a s p ec t s  o f  t h e i r  h e a l t h ,  b e ha v i o r ,  a n d  l o c a t i o n .  T h e s e  
de v i c e s  o f t e n  i n c l u de  f e a tu r e s  l i k e  GP S  t r a c k i n g  t o  he l p  l o c a t e  l o s t  p e t s ,  a c t i v i t y  
t r a c k e r s  t o  mo n i t o r  t h e i r  e x e rc i s e  l e v e l s ,  a n d  s e n s o r s  to  k ee p  an  e ye  on  v i t a l  s i gn s  
Highlight and su c h  a s  h ea r t  r a t e  a nd  b o d y  t e m pe r a tu r e .  S om e  a d v a n c ed  mo d e l s  ca n  e ve n  t r a ck  s l e e p  
pa t t e r n s ,  c a l o r i c  i n t ak e ,  a nd  d e t ec t  u nu s u a l  b e h a v i o r s  o r  me d i c a l  c o n d i t i o n s  e a r l y .  
Description D a t a  co l l e c t e d  b y  th e s e  w e a r a b l e s  i s  u s u a l l y  t r an s m i t t ed  t o  a  s m a r tp h o n e  a p p ,  p r o v i d i n g  p e t  o w ne r s  w i t h  r e a l - t i m e  u p da t e s  a n d  i ns i g h t s  i n to  t h e i r  p e t ’ s  w e l l - b e i n g .  
P e t  w e a r ab l e s  n o t  on l y  e n h an c e  t h e  s a f e t y  a n d  h e a l th  m a na g e m en t  o f  p e t s  b u t  a l s o  
he l p  ow n e r s  s ta y  co n n e c t e d  a n d  i n f o rm e d  a b o u t  t h e i r  f u r r y  f r i e nd s ’  n e ed s ,  p r o mo t i n g  a  
mo r e  a c t i v e  an d  e ng a g e d  p e t  l i f e s t y l e .
R eq u e s t  f o r  a  P D F  sa m p l e  o f  t h i s  re p o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / u n i te d - s t a t e s -p e t - w e a r a b l e -m a r ke t / r e q ue s t s am p l e
Report Description
Uni t ed  S t a t es  Pe t  Wea rab l e  M ar ke t  T rend s :
Rap id  deve l opm en t s  i n  wea r a b le  t e chno lo gy ,  su ch  as  sm a l l e r  senso r s ,  en hanc ed  ba t t e r y  l i f e ,  and  i m pr o ved  co nnec t i v i t y ,  
a r e  m ak in g  i t  f eas ib le  t o  i n t eg r a t e  so ph is t i ca t e d  m on i t o r i ng  f ea t u r es  i n t o  p e t  we a r ab les .  These  adv ancem en t s  m ake  t he  
dev i c es  m o r e  r e l i ab le  and  us e r - f r i end l y ,  a t t r ac t i n g  m or e  pe t  own er s  w h ich  i s  d r i v i ng  t he  m ar k e t  g r o w t h .  T he  num ber  o f  
pe t - o wn ing  house ho lds  i n  t he  U . S .  has  b een  s t ead i l y  in c r ea s ing .  P e t s  a r e  o f t en  cons ide r ed  f am i ly  m em b er s ,  an d  o wner s  
a r e  w i l l i n g  t o  i nves t  i n  p r od uc t s  t h a t  enh ance  t he i r  p e t s ’  qua l i t y  o f  l i f e .  Th i s  t r e nd  b oos t s  d em an d  f o r  pe t  wea r ab les ,  
wh ich  p r om ise  t o  im p r ove  pe t  ca r e  and  sa f e t y .  
The r e ’ s  a  g r ow ing  aw ar en ess  am ong  pe t  owner s  abou t  t he  im p o r t a nce  o f  m on i t o r i ng  t h e i r  pe t s ’  h ea l t h .  Pe t  wea r ab l es  
p r ov id e  va luab le  i ns ig h t s  i n t o  phys i c a l  ac t i v i t y ,  s l eep  p a t t e r ns ,  and  v i t a l  s i gns ,  en ab l i ng  owne r s  t o  de t ec t  ea r l y  s i gns  o f  
hea l t h  i s sues  and  s eek  t im e ly  ve t e r i n a r y  ca r e .  Pe t  we a r ab les  w i t h  G P S t r ack ing  cap ab i l i t i es  a dd r e ss  t he  com m on  co nce r n  
o f  l os t  pe t s .  The se  de v i ces  p r ov id e  r ea l - t im e  l oca t i on  t r a ck ing ,  g i v i n g  pe t  o wner s  peac e  o f  m ind  an d  i nc r ea s ing  t he  
dem and  f o r  such  p r odu c t s .  The  t r e nd  o f  t r ea t i ng  pe t s  l i ke  f a m i l y  m em b er s ,  o f t en  r e f e r r ed  t o  a s  “ pe t  hu m an iz a t i on , ”  d r i ves  
t he  a dop t i on  o f  adv anced  pe t  ca r e  p r o duc t s .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / un i t ed - s t a t es - p e t - w eara b l e - m ark e t
Product Insights:
• Smart Col lar
• Smart Vest
• Smart Harness
• Smart Camera
• Others
Report 
Technology Insights:
Segmentation • GPS
• RFID
• Sensors
• Others
Application Insights:
• Ident ifi cation and Tracking
• Monitoring and Control
• Medical  Diagnosis and Treatment
• Faci l i tation, Safety and Security
End User Insights:
• Households
Report • Commercial
Segmentation
Distribution Channel Insights:
• Modern Trade
• Franchised Outlets
• Specialty Stores
• E-Commerce
• Others
Regional Insights:
• Northeast 
• Midwest 
• South 
Report • West
Segmentation
• Garmin Ltd.
• High Tech Pet Products Inc.
• PetPace LLC
Competitive • Whist le Labs Inc. (Mars Incorporated)
Landscape 
with Key 
Players
How has the United States pet wearable market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the United 
States pet wearable market?
Key What is the breakup of the United States pet wearable 
market on the basis of product?
Questions 
Answered in What is the breakup of the United States pet wearable market on the basis of technology?
the Report
What is the breakup of the United States pet wearable 
market on the basis of application?
What is the breakup of the United States pet wearable 
market on the basis of end user?
What is the breakup of the United States pet wearable 
market on the basis of distribution channel?
What are the various stages in the value chain of the 
United States pet wearable market? 
What are the key driving factors and challenges in the 
United States pet wearable?
Key What is the structure of the United States pet wearable 
market and who are the key players?
Questions 
Answered in What is the degree of competition in the United States pet wearable market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    U n i t e d  S t a t e s  P e t  W e a r a b l e  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    U n i t e d  S t a t e s  P e t  W e a r a b l e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    U n i t e d  S t a t e s  P e t  W e a r a b l e  M a r k e t  -  B r e a k u p  b y  P r o d u c t
    6 . 1     S m a r t  C o l l a r
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     S m a r t  V e s t
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     S m a r t  H a r n e s s
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     S m a r t  C a m e r a
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 5     O t h e r s
        6 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Table of         6 . 5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )7    U n i t e d  S t a t e s  P e t  W e a r a b l e  M a r k e t  -  B r e a k u p  b y  T e c h n o l o g y  
    7 . 1     G P S
        7 . 1 . 1  O v e r v i e w
Contents         7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     R F I D
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     S e n s o r s
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 4     O t h e r s
        7 . 4 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 4 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /u n i t ed - s ta t es -pe t -wea ra b l e -m a r
ke t / t o c
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