United States Smart TV Market by Product Type, Distribution Channel, End User 2024-2032
                     United States Smart TV 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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A cc o r d i ng  t o  t h e  l a t e s t  r e po r t  b y  I MA R C  G r o up ,  t i t l e d  " U n i t e d  S t a t e s  S m a r t  T V  
Ma r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  a n d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  U n i t e d  S t a t e s  s m ar t  T V  ma r k e t  s i z e  i s  p r o j e c t ed  t o  e x h i b i t  a  g r o w t h  r a t e  
( C A G R )  o f  2 .0 0 %  d u r i n g  20 2 4 - 20 3 2 .
Report A  s m ar t  T V  i s  a  t e l e v i s i o n  s e t  t h a t  i n t e g r a t e s  i n t e r ne t  c o n n ec t i v i t y  a n d  i n t e r a c t i v e  f ea t u r e s  be y o n d  t r a d i t i o n a l  v i e w i n g .  T h e s e  T V s  t y p i c a l l y  r u n  o n  op e r a t i ng  s y s te m s  l i k e  
A nd r o i d  T V ,  T i z e n  ( S am s u ng ) ,  w e bO S  ( L G) ,  o r  R o ku  T V ,  a l l o w i ng  u s e r s  t o  a c c e ss  
Highlight and s t r e a m i n g  s e r v i c e s ,  a n d  a pp s ,  an d  b r ow s e  th e  w e b  d i r e c t l y  f r o m  t h e i r  T V  sc r e e n .  
S ma r t  T V s  e n ab l e  u s e r s  t o  s t r e a m c on t e n t  f r o m  p l a t f o r m s  l i k e  N e t f l i x ,  H u l u ,  a n d  
Y ou T u b e  w i t h o u t  a d d i t i o n a l  d e v i c es .  T h e y  o f t e n  i n c l u de  bu i l t - i n  W i - F i  f o r  w i r e l es s  
Description co n n e c t i v i t y  a n d  ma y  s u pp o r t  f ea t u re s  s u c h  as  s c r e en  m i r ro r i n g ,  v o i c e  c o n t ro l ,  a n d  
i n te g r a t i on  w i t h  s ma r t  h om e  d ev i c e s .  S m a r t  T V s  ha v e  t ra n s f o r m e d  e n t e r t a i n m en t  by  
o f f e r i n g  a  s e am l e s s  b l en d  o f  t e l e v i s i o n  p r o g ra m mi ng ,  o n - d e m a nd  c o n t e n t ,  a nd  
i n te r a c t i ve  c a pa b i l i t i e s ,  c a t e r i ng  t o  t h e  d i g i t a l  l i f e s t y l e  o f  m o de r n  co n s u m er s .
R eq u e s t  f o r  a  P D F  sa m p l e  o f  t h i s  re p o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / u n i te d - s t a t e s -s m a r t - t v - ma r k e t / r e q u es t s a mp l e
Report Description
Uni ted  States Smart  TV Market  Trends:
The increas ing  ava i lab i l i t y  o f  h igh-speed in te rne t  and  the  popular i t y  o f  s t reaming serv ices l i ke  Net f l i x ,  Hu lu ,  
and  Disney+ are  dr iv ing the  demand fo r  Smar t  TVs .  Consumers  pre fe r  the conven ience  o f  access ing a  w ide  
range o f  conten t  d i rec t l y  f rom the i r  te lev is ion  se ts  w i thou t  need ing  add i t iona l  dev ices.  Cont inuous  innova t ions  
in  Smar t  TV technology ,  inc lud ing  h igher  reso lu t ion  d isp lays  (such  as  4K and  8K) ,  HDR (High  Dynamic  
Range) ,  and  improved  user  in te r faces,  enhance the  v iewing exper ience .  
Smar t  TVs  now of fe r  fea tu res  l ike  vo ice con t ro l ,  smar t  home in tegra t ion ,  and  compat ib i l i t y  w i th  v i r tua l  
ass is tants  l ike  A lexa  and  Google  Ass is tan t ,  appeal ing  to  tech-savvy  consumers .  Smar t  TVs  p rov ide  access  to  
d iverse  conten t  op t ions ,  inc lud ing  l ive  TV,  on-demand v ideos ,  gaming apps,  and soc ia l  med ia  p la t fo rms.  
Personal i zed recommendat ions based on  v iewing  hab i ts  and  p re fe rences fu r ther  enhance user  engagement  
and  sat i s fac t ion .
View Report  TOC,  F igures and Tables :  h t tps: / /www. imarcgroup.com/uni ted-sta tes-smart - tv-market
Resolution Type Insights:
• 4K UHD TV
• HD TV
• Ful l  HD TV
• 8K TV
 
Screen Size Insights:
Report • Below 32 Inches
Segmentation • 32 to 45 Inches
• 46 to 55 Inches
• 56 to 65 Inches
• Above 65 Inches
Screen Type Insights:
• Flat
• Curved
Technology Insights:
• Liquid Crystal  Display (LCD)
• Light Emitt ing Diode (LED)
• Organic  L ight Emitt ing Diode (OLED)
• Quantum Dot L ight Emitt ing Diode (QLED)
 
Platform Insights:
Report • Android
•
Segmentation Roku
• WebOS
• Tizen OS
• iOS
• MyHomeScreen
• Others
Distribution Channel Insights:
• Offl ine
• Online
Application Insights:
• Residential
• Commercial
Report Regional Insights:
Segmentation • Northeast
• Midwest
• South
• West
• Koninkl i jke Phi l ips N.V.
• LG Electronics Inc.
• Samsung Electronics Co. Ltd
Competitive • Sharp Electronics Corporation
Landscape • Sony Electronics Inc.
with Key 
Players
How has the United States smart TV market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the United 
States smart TV market?
What is the breakup of the United States smart TV 
Key market on the basis of resolution type?
Questions What is the breakup of the United States smart TV 
market on the basis of screen size?
Answered in 
What is the breakup of the United States smart TV 
the Report market on the basis of screen type?
What is the breakup of the United States smart TV 
market on the basis of technology?
What is the breakup of the United States smart TV 
market on the basis of platform?
What is the breakup of the United States smart TV 
market on the basis of distribution channel?
What is the breakup of the United States smart TV 
market on the basis of application?
What are the various stages in the value chain of the 
United States smart TV market? 
Key What are the key driving factors and challenges in the United States smart TV?
Questions What is the structure of the United States smart TV 
market and who are the key players?
Answered in 
the Report What is the degree of competition in the United States smart TV market? 
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    U n i t e d  S t a t e s  S m a r t  T V  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    U n i t e d  S t a t e s  S m a r t  T V  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    U n i t e d  S t a t e s  S m a r t  T V  M a r k e t  -  B r e a k u p  b y  R e s o l u t i o n  T y p e
    6 . 1     4 K  U H D  T V
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     H D  T V
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     F u l l  H D  T V
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     8 K  T V
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    U n i t e d  S t a t e s  S m a r t  T V  M a r k e t  -  B r e a k u p  b y  S c r e e n  S i z e
    7 . 1     B e l o w  3 2  I n c h e s
        7 . 1 . 1  O v e r v i e w
Table of         7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     3 2  t o  4 5  I n c h e s
        7 . 2 . 1  O v e r v i e w
Contents         7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     4 6  t o  5 5  I n c h e s
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 4     5 6  t o  6 5  I n c h e s
        7 . 4 . 1  O v e r v i e w
        7 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 5     A b o v e  6 5  I n c h e s
        7 . 5 . 1  O v e r v i e w
        7 . 5 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 5 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / u n i t e d - s t a t e s - s m a r t - t v - m a r ke t / t o c
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