United States Sports Betting Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     United States Sports 
Betti ng Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
IMARC Group is  a g lobal  management  consul t ing f i rm that  he lps the wor ld ’s  most  ambi t ious 
changemakers  to create a las t ing impact .  Across the s ix  major  cont inents  and 100+ count r ies ,  we 
work a longside our  bus iness par tners  as one team wi th  a common ambi t ion to achieve unparal le led 
resul ts ,  gain a compet i t ive edge,  and t ransform indust r ies .  IMARC Group excels  in  unders tanding 
i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
suppor t ,  regulatory  approvals and l icens ing navigat ion,  branding,  market ing and sales st rategies,  
compet i t ive landscape and benchmark ing analyses,  pr ic ing and cost  research,  and procurement  
research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
set t ing up new ent i t ies ,  navigat ing regulatory landscapes,  boost ing brand v is ib i l i ty ,  analyz ing 
compet i tors,  and opt imiz ing procurement  s t rategies.
Accord ing  to  the  la tes t  repor t  by  IMARC Group ,  t i t l ed  "Uni ted  S ta tes  Sports  
Bet t ing  Marke t :  Industry  Trends,  Share ,  S ize ,  Growth,  Oppor tuni ty  and 
Forecast  2024-2032 ,"  the  Un i ted  S ta tes  spor t s  be t t ing  marke t  s ize  reached  
US$  8 .5  B i l l ion  in  2023 .
Report Spor ts  be t t i ng  i s  the  ac t  o f  p red ic t ing  spo r t s  resu l t s  and  p lac ing  wagers  on  
them,  wh ich  i s  a  way  fo r  f ans  to  p rove  the i r  exper t i se  o r  loya l t y  to  a  spec i f i c  
Highlight and team or  compe t i to r .  A  va r ie ty  o f  spor t s  a re  gamb led  upon  by  d i f fe ren t  cu l tu res ,  
bu t  mos t  f requen t l y  m ixed  mar t ia l  a r ts ,  Amer ican  foo tba l l ,  baske tba l l ,  baseba l l ,  
hockey,  t rack  cyc l i ng ,  au to  rac ing ,  and  box ing  a re  be t  upon .  
Description Spor ts  be t t i ng  can  be  made on l ine  o r  o f f l ine ,  on  bo th  p ro fess iona l  and  amateu r  
leve ls .  Add i t i ona l l y ,  t h is  app l ies  to  non-human con tes ts  such  as  g reyhound  
rac ing ,  ho rse  rac ing ,  and  i l lega l  cock f igh t ing .
Request  for  a  PDF sample  of  th is  report :  
h t tps : / /www. imarcgroup .com/un i ted -s ta tes -spor ts -be t t ing -marke t / reques tsamp le
Report Description
Uni t ed  S t a t es  Spor t s  B e t t i n g  M a rke t  T re nds :
The  m ar k e t  in  t he  Un i t ed  S t a t es  i s  p r i m ar i l y  d r i ven  b y  t h e  l eg a l i za t i on  o f  sp o r t s  be t t i ng  a c t i v i t i es  ac r oss  t he  c oun t r y .  Th i s  
can  b e  a t t r i bu t e d  t o  t he  i n t r od uc t i on  o f  f avo r ab le  go ve r n m en t  i n i t i a t i ves  f o r  be t t i ng  ac t i v i t i es  in  a  w ide  r an ge  o f  s po r t s  
and  n on - spo r t s  a c t i v i t i es .  I n  l i ne  w i t h  t h i s ,  t he  c ons id e r ab l e  r i se  i n  t he  po pu la r i t y  o f  t he  an nua l  spo r t s  eve n t s  an d  
l eague s  i n  t h e  U n i t ed  S t a t es  i s  p r o v id ing  a n  im pe t u s  t o  t he  m a r ke t  g r ow t h .  A l so ,  t he  i nc r eas ing  pene t r a t i on  o f  h igh - s pee d  
i n t e r ne t  a nd  us e r - f r i end l y  be t t i ng  apps  i s  a l so  im pac t in g  t h e  m a r ke t  g r o w t h  p os i t i v e l y .  
The  m ar ke t  i s  a l s o  p r o pe l l ed  by  t he  r i s i ng  t r e nd  o f  d ig i t a l i z a t i on  i n  t he  in dus t r y  a lo ng  w i t h  t he  g r ow in g  ado p t i on  o f  s m ar t  
dev i c es  and  w i r e le ss  con nec t i v i t y .  Ap a r t  f r om  t h i s ,  t he  i nc r eas i ng  i n t eg r a t i o n  o f  b lock cha in  t echno logy  an d  
c r yp t ocu r r enc i es  f o r  au t o m a t in g  r ea l - t im e  da t a  i s  c r ea t i ng  a  p os i t i v e  ou t l o ok  f o r  t he  m ar ke t .  Som e o f  t he  o t he r  f a c t o r s  
con t r i bu t i n g  t o  t h e  m ar ke t  g r ow t h  i nc lude  pa r t n e r sh ip s  and  c o l l abo r a t i ons  b e t wee n  on l i ne  sp o r t s  b e t t i ng  o r gan i za t i ons  
and  s po r t s  t eam s ,  co n t i nua l  advan cem en t s  i n  p r ed i c t i ve  m a ch ine  l ea r n ing  ( M L)  a lgo r i t hm s ,  i n f l a t i ng  d i spo sab l e  i n com e  
leve l s  o f  t he  co nsum er s  and  ex t e ns i ve  r ese a r ch  and  d eve lopm e n t  ( R &D)  ac t i v i t i es  c onduc t ed  by  t he  ke y  p l aye r s .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / un i t ed - s t a t es - sp or t s - be t t i ng - mar ke t
Breakup by Platform:
• Offl ine
• Online
 
Breakup by Betting Type:
• Fixed Odds Wagering
Report • Exchange Betting
• Live/ In Play Betting
Segmentation • Pari -Mutuel
• eSports Betting
• Others
Breakup by Sports Type:
• Footbal l
• Basketbal l
• Basebal l
• Horse Racing
• Cricket
• Hockey
• Others
Report 
Breakup by Region:
Segmentation • Northeast
• Midwest
• South
• West
What is the expected growth rate of the United 
States sports betting market during 2024-2032?
What are the key factors driving the United States 
sports betting market?
Key What has been the impact of COVID-19 on the 
United States sports betting market?
Questions 
Answered in What is the breakup of the United States sports betting market based on the platform?
the Report
What is the breakup of the United States sports 
betting market based on the betting type?
What is the breakup of the United States sports 
betting market based on the sports type?
What are the key regions in the United States 
sports betting market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     U n i t e d  S t a t e s  S p o r t s  B e t t i n g  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P l a t f o r m
    6 . 1     O f f l i n e
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     O n l i n e
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  B e t t i n g  T y p e
    7 . 1     F i x e d  O d d s  W a g e r i n g
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     E x c h a n g e  B e t t i n g
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     L i v e / I n  P l a y  B e t t i n g
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
    7 . 4     P a r i - M u t u e l
        7 . 4 . 1  M a r k e t  T r e n d s
        7 . 4 . 2  M a r k e t  F o r e c a s t
    7 . 5     e S p o r t s  B e t t i n g
        7 . 5 . 1  M a r k e t  T r e n d s
Table of         7 . 5 . 2  M a r k e t  F o r e c a s t
    7 . 6     O t h e r s
        7 . 6 . 1  M a r k e t  T r e n d s
Contents         7 . 6 . 2  M a r k e t  F o r e c a s t8    M a r k e t  B r e a k u p  b y  S p o r t s  T y p e
    8 . 1     F o o t b a l l
        8 . 1 . 1  M a r k e t  T r e n d s
        8 . 1 . 2  M a r k e t  F o r e c a s t
    8 . 2     B a s k e t b a l l
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 3     B a s e b a l l
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     H o r s e  R a c i n g
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /u n i t ed - s ta t es - spo r t s -be t t i n g -m a
rke t / t o c
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