United States Over the Top Market by Product Type, Distribution Channel, End User 2024-2032
                     United States Over the 
Top Market Research 
and Forecast Report 
2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
vert ica ls  to  ident i fy  thei r  h ighest -value oppor tuni t ies,  address thei r  most  cr i t ica l  chal lenges,  and 
t ransform thei r  bus inesses.
IMARC’s in format ion products  inc lude major market ,  sc ient i f ic ,  economic and technological  
developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
Acco r d ing  t o  t he  l a t es t  r e po r t  by  I M ARC  G r o up ,  t i t l ed  "U n i t e d  S t a t es  O ver  t he  Top  
M ar ke t :  I nd ust ry  T r ends ,  Sha re ,  S i ze ,  G row t h ,  O ppo r t un i t y  a nd  For ecas t  202 4 -
2032 , "  t he  Un i t e d  S t a t es  ove r  t he  t op  m ar ke t  s i ze  r each ed  US$  1 23 . 8  B i l l i on  i n  
2023 .
Report The  U n i t ed  S t a t e s  O ve r - T he - To p  ( O T T)  m ar k e t  i s  exp e r ien c ing  r ap id  g r ow t h ,  p r im ar i l y  d r i v en  b y  t he  i nc r eas ing  consu m er  p r e f e r en ce  f o r  s t r eam ing  c on t e n t  o ve r  
t r ad i t i ona l  cab le  and  sa t e l l i t e  se r v i ces .  Th i s  sh i f t  i s  l a r g e l y  a t t r i bu t ed  t o  t he  
Highlight and con ven ien ce ,  f l ex ib i l i t y ,  a nd  cos t - e f f e c t i ve ness  o f  O TT  p la t f o r m s .  Co nsum er s  n ow 
dem and  in s t an t  acc ess  t o  a  w ide  a r r a y  o f  con t e n t ,  i nc lud ing  m ov ie s ,  
TV  show s ,  l i ve  spo r t s ,  an d  o r i g ina l  se r i es ,  a l l  o f  wh i ch  a r e  r ead i l y  ava i l ab le  on  O TT  
Description se r v i ces .  Th e  p r o l i f e r a t i o n  o f  h ig h - spe ed  in t e r ne t  and  t he  w idesp r ead  adop t i on  o f  
sm a r t  d ev i ce s ,  su ch  a s  sm ar t phones ,  t a b le t s ,  an d  sm ar t  TVs ,  h ave  f ac i l i t a t ed  
sea m less  s t r e am ing  expe r ienc es ,  f u r t h e r  ac ce le r a t i ng  t he  m ig r a t i on  f r om  t r ad i t io na l  
pay - TV  t o  O T T  se r v i ces .
Reque st  f o r  a  P DF  s ampl e  o f  t h i s  repor t :  
h t t p s : / / www. im ar c g r ou p . com / un i t ed - s t a t es - ove r - t he - t op - m ar ke t / r eque s t sa m p le
Report Description
U n i t e d  S t a t e s  O v e r  t h e  T o p  M a r k e t  T r e n d s :
M o r e o v e r ,  t h e  r i s e  o f  s u b s c r i p t i o n - b a s e d  m o d e l s  l i k e  N e t f l i x ,  A m a z o n  P r i m e  V i d e o ,  a n d  D i s n e y + ,  a l o n g  w i t h  a d - s u p p o r t e d  s e r v i c e s  l i k e  
H u l u  a n d  P e a c o c k ,  p r o v i d e s  v i e w e r s  w i t h  d i v e r s e  c o n t e n t  c h o i c e s  a n d  p a y m e n t  o p t i o n s ,  c a t e r i n g  t o  v a r i o u s  p r e f e r e n c e s  a n d  b u d g e t s .  
T h i s  c o n s u m e r - c e n t r i c  a p p r o a c h  h a s  s i g n i f i c a n t l y  d i s r u p t e d  t h e  c o n v e n t i o n a l  m e d i a  l a n d s c a p e ,  f o s t e r i n g  t h e  r a p i d  e x p a n s i o n  o f  t h e  O T T  
m a r k e t .  A n o t h e r  s i g n i f i c a n t  f a c t o r  d r i v i n g  t h e  U n i t e d  S t a t e s  O T T  m a r k e t  i s  t h e  i n c r e a s i n g  i n v e s t m e n t  i n  o r i g i n a l  c o n t e n t  p r o d u c t i o n  b y  
O T T  p r o v i d e r s .  M a j o r  s t r e a m i n g  p l a t f o r m s  a r e  h e a v i l y  i n v e s t i n g  i n  c r e a t i n g  h i g h - q u a l i t y ,  e x c l u s i v e  c o n t e n t  t o  a t t r a c t  a n d  r e t a i n  
s u b s c r i b e r s .  
T h i s  t r e n d  i s  e v i d e n c e d  b y  t h e  s u c c e s s  o f  c r i t i c a l l y  a c c l a i m e d  o r i g i n a l  s e r i e s  a n d  m o v i e s  p r o d u c e d  b y  N e t f l i x ,  A m a z o n ,  a n d  D i s n e y + ,  
w h i c h  h a v e  g a r n e r e d  s u b s t a n t i a l  v i e w e r s h i p  a n d  c r i t i c a l  a c c l a i m .  T h e  a b i l i t y  t o  o f f e r  e x c l u s i v e  c o n t e n t  n o t  a v a i l a b l e  o n  t r a d i t i o n a l  c a b l e  
n e t w o r k s  p r o v i d e s  O T T  s e r v i c e s  w i t h  a  c o m p e t i t i v e  e d g e ,  c o m p e l l i n g  m o r e  c o n s u m e r s  t o  s u b s c r i b e .  A d d i t i o n a l l y ,  t h e  C O V I D - 1 9  
p a n d e m i c  h a s  a c c e l e r a t e d  t h e  a d o p t i o n  o f  O T T  s e r v i c e s ,  a s  l o c k d o w n s  a n d  s o c i a l  d i s t a n c i n g  m e a s u r e s  l e d  t o  a  s u r g e  i n  h o m e  
e n t e r t a i n m e n t  c o n s u m p t i o n .  W i t h  t h e a t e r s  a n d  l i v e  e v e n t s  o n  h o l d ,  c o n s u m e r s  t u r n e d  t o  s t r e a m i n g  p l a t f o r m s  f o r  e n t e r t a i n m e n t ,  
r e s u l t i n g  i n  a  s i g n i f i c a n t  i n c r e a s e  i n  O T T  s u b s c r i p t i o n s  a n d  v i e w e r s h i p .  T h e  o n g o i n g  e v o l u t i o n  o f  c o n s u m e r  b e h a v i o r  t o w a r d s  o n -
d e m a n d  a n d  m o b i l e  v i e w i n g ,  c o m b i n e d  w i t h  t e c h n o l o g i c a l  a d v a n c e m e n t s  i n  s t r e a m i n g  q u a l i t y  a n d  u s e r  e x p e r i e n c e ,  c o n t i n u e s  t o  d r i v e  
t h e  g r o w t h  o f  t h e  O T T  m a r k e t .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / u n i t e d - s t a t e s - o v e r - t h e - t o p - m a r k e t
Component Insights:
• Solut ion
• Services
o Consult ing
o Instal lat ion and Maintenance
o Training and Support
o Managed Services
 
Report Platform Type Insights:
Segmentation • Smartphones
• Smart TV's
• Laptops Desktops and Tablets
• Gaming Consoles
• Set-Top Boxes
• Others
Deployment Type Insights:
• Cloud-based
• On-premises
 
Content Type Insights:
• Voice Over IP
• Text and Images
• Video
• Others
Report 
Revenue Model Insights:
Segmentation • Subscript ion
• Procurement
• Rental
• Others
Vertical Insights:
• Media and Entertainment
• Education and Training
• Health and Fitness
• IT and Telecom
• E-Commerce
• BFSI
• Government
• Others
Report 
Regional Insights:
Segmentation • Northeast
• Midwest
• South
• West
How has the United States over the top market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the United 
States over the top market?
What is the breakup of the United States over the top 
Key market on the basis of component?
Questions What is the breakup of the United States over the top 
market on the basis of platform type?
Answered in 
What is the breakup of the United States over the top 
the Report market on the basis of deployment type?
What is the breakup of the United States over the top 
market on the basis of content type?
What is the breakup of the United States over the top 
market on the basis of revenue model?
What is the breakup of the United States over the top 
market on the basis of vertical?
What are the various stages in the value chain of the 
United States over the top market? 
What are the key driving factors and challenges in the 
United States over the top?
Key What is the structure of the United States over the top 
market and who are the key players?
Questions 
Answered in What is the degree of competition in the United States over the top market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    U n i t e d  S t a t e s  O v e r  t h e  T o p  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    U n i t e d  S t a t e s  O v e r  t h e  T o p  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    U n i t e d  S t a t e s  O v e r  t h e  T o p  M a r k e t  -  B r e a k u p  b y  C o m p o n e n t
    6 . 1     S o l u t i o n
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     S e r v i c e s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  S e g m e n t a t i o n
       
           6 . 2 . 3 . 1  C o n s u l t i n g
           6 . 2 . 3 . 2  I n s t a l l a t i o n  a n d  M a i n t e n a n c e
           6 . 2 . 3 . 3  T r a i n i n g  a n d  S u p p o r t
           6 . 2 . 3 . 4  M a n a g e d  S e r v i c e s
        6 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    U n i t e d  S t a t e s  O v e r  t h e  T o p  M a r k e t  -  B r e a k u p  b y  P l a t f o r m  T y p e
    7 . 1     S m a r t p h o n e s
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     S m a r t  T V ' s
Table of         7 . 2 . 1  O v e r v i e w        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     L a p t o p s  D e s k t o p s  a n d  T a b l e t s
Contents         7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 4     G a m i n g  C o n s o l e s
        7 . 4 . 1  O v e r v i e w
        7 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 5     S e t - T o p  B o x e s
        7 . 5 . 1  O v e r v i e w
        7 . 5 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 5 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 6     O t h e r s
        7 . 6 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 6 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
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t o c
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