Vietnam Digital Signage Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Vietnam Digital Signage 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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t ransform thei r  bus inesses.
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are at  the top of  the company’s  exper t ise.
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achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
A cc o r d i ng  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o up ,  t i t l e d  " V ie t n a m  D i g i t a l  S i g n a g e  
Ma r k e t :  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  a n d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  V i e t n am  d i g i t a l  s i g na g e  m a r ke t  i s  p r o j e c t e d  t o  e x h i b i t  a  g ro w t h  r a te  ( C A G R )  
o f  9 . 0 9 %  d u r i ng  2 0 24 - 2 0 3 2 .
D i g i t a l  s i g n a g e  i s  a  s u b - s e g me n t  o f  e l e c t r o n i c  s i gn a g e  t ha t  u t i l i z e s  te c h n o l og i e s  s uc h  
Report as  L C D ,  L E D ,  a nd  p ro j e c t i o n  t o  d i s p l a y  c o n te n t ,  i n c l u d i n g  d i g i t a l  i m ag e s ,  v i d e o ,  
s t r e a m i n g  m ed i a ,  an d  i n f o r m a t i o n .  T h e se  a re  f o u n d  i n  p u b l i c  s p a c es ,  t r a n s p o r t a t i o n  
sy s t e ms ,  m u se u m s ,  s t a d i u ms ,  r e t a i l  s t o r es ,  h o t e l s ,  r e s t au r a n t s ,  an d  c o rp o r a t e  b u i l d i ng s  
Highlight and t o  p r o v i d e  w a y f i n d i n g ,  e x h i b i t i o n s ,  ma r k e t i n g ,  an d  o u td o o r  ad v e r t i s i n g .  
I t  o f f e r s  d y n am i c  c on t e n t  c o n t ro l ,  w i t h  t h e  ab i l i t y  t o  u pd a t e  c o n t en t  re m o t e l y  o v e r  t he  
Description i n te r n e t ,  r e a l - t i me  c o n t en t  a d ap t a t i on  t o  a ud i e n c e  a n d  c o n t e x t ,  a n d  i n t e r a c t i v e  ca p a b i l i t i e s  t h r o u g h  t o u ch  s c r ee n s ,  t he r e b y  en h a n c i n g  u s e r  e n g ag e m e n t .  T h e  
ad v a n t ag e s  o f  d i g i t a l  s i g n a g e  o ve r  t r a d i t i o na l  s i gn b o a r ds  i n c l u d e  h i g h e r  au d i e n c e  
en g a g e me n t ,  r e du c e d  p a pe r  w a s te ,  a n d  l o w e r  c o s t s  f o r  c on t e n t  d i s t r i b u t i on  a nd  
up d a t e s .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / v i e tn a m -d i g i t a l - s i g n a g e -m a r ke t / r e qu e s t sa m p l e
Report Description
Vietnam Dig i ta l  S ignage Market  Trends :
The V ie tnam marke t  i s  ma jo r l y  p rope l led  by  rap id  u rban iza t ion ,  d ig i t a l  t rans fo rmat ion  in i t i a t i ves ,  and  the  
expand ing  re ta i l  sec to r .  A long  w i th  th is ,  t he  inc reas ing  adop t ion  o f  advanced  techno log ies  by  bus inesses  a im ing  
to  enhance  cus tomer  engagement  and  expe r ience  is  a  key  d r ive r .  The  marke t  i s  a lso  bene f i t i ng  f rom the  
government ’s  push  towards  smar t  c i t ies  and  the  d ig i t a l  economy,  wh ich  encourages  the  dep loyment  o f  d ig i ta l  
s ignage  so lu t ions  in  pub l i c  and  commerc ia l  spaces .  
Fur the rmore ,  V ie tnam’s  g rowing  tou r ism indust ry  i s  s t imu la t ing  demand fo r  d ig i t a l  s ignage  in  ho te ls ,  res tauran ts ,  
and  tou r is t  a t t rac t ions  to  p rov ide  in fo rmat ion  and  enhance  v i s i t o r  exper iences .  I n  add i t ion ,  t he  t rend  towards  
in te rac t ive  and  persona l i zed  adver t i s ing ,  coup led  w i th  advancements  in  connec t iv i t y  and  IoT  dev ices ,  i s  d r i v ing  
innova t ion  and  expans ion  in  the  marke t .  Wi th  bus inesses  inc reas ing ly  recogn iz ing  the  va lue  o f  da ta -d r iven  
marke t ing  and  ta rge ted  adver t i s ing ,  t he  marke t  i s  g rowing ,  o f fe r ing  oppor tun i t ies  fo r  domes t ic  and  in te rna t iona l  
compan ies  to  in t roduce  innova t i ve  so lu t ions  and  cap tu re  marke t  share .
View Repor t  TOC,  F igures  and  Tables :  h t tps: / /www. imarcgroup.com/v ie tnam-dig i ta l -s ignage-marke t
Mode of Display Insights:
• Liquid Crystal  Display/Plasma
• LEDs
• Projection Screens
• OLEDs
• Others
Report 
Solution Type Insights:
Segmentation
• Hardware
• Software
Application Insights:
• Infrastructure
• Industr ial
• Commercial
• Others
Regional Insights:
• Northern Vietnam
Report • Central  Vietnam
• Southern Vietnam
Segmentation
How has the Vietnam digital signage market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Vietnam 
digital signage market?
What is the breakup of the Vietnam digital signage 
market on the basis of mode of display?
Key 
What is the breakup of the Vietnam digital signage 
market on the basis of solution type?
Questions 
What is the breakup of the Vietnam digital signage 
Answered in market on the basis of application?
the Report What are the various stages in the value chain of the 
Vietnam digital signage market?
What are the key driving factors and challenges in the 
Vietnam digital signage?
What is the structure of the Vietnam digital signage 
market and who are the key players?
What is the degree of competition in the Vietnam digital 
signage market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    V i e t n a m  D i g i t a l  S i g n a g e  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    V i e t n a m  D i g i t a l  S i g n a g e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    V i e t n a m  D i g i t a l  S i g n a g e  M a r k e t  -  B r e a k u p  b y  M o d e  o f  D i s p l a y
    6 . 1     L i q u i d  C r y s t a l  D i s p l a y / P l a s m a
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     L E D s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     P r o j e c t i o n  S c r e e n s
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     O L E D s
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 5     O th e r s
        6 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Table of 7    V i e t n a m  D i g i t a l  S i g n a g e  M a r k e t  -  B r e a k u p  b y  S o l u t io n  T y p e    7 . 1     H a r d w a r e
        7 . 1 . 1  O v e r v i e w
Contents         7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     S o f t w a r e
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    V i e t n a m  D i g i t a l  S i g n a g e  M a r k e t  -  B r e a k u p  b y  A p p l i c a t i o n
    8 . 1     I n f r a s t r u c t u r e
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )   
    8 . 2     I n d u s t r i a l
        8 . 2 . 1  O v e r v i e w  
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