Vietnam E-Commerce Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     Vietnam E-Commerce 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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t ransform thei r  bus inesses.
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are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
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las t ing resul ts .
A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " V i e t n a m  E - C o m m e r c e  M a r k e t :  
I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  V i e t n a m  
e - c o m m e r c e  m a r k e t  s i z e  i s  p r o j e c t e d  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A G R )  o f  9 . 3 6 %  d u r i n g  2 0 2 4 -
2 0 3 2 .
E - c o m m e r c e ,  s h o r t  f o r  e l e c t r o n i c  c o m m e r c e ,  r e f e r s  t o  t h e  b u y i n g  a n d  s e l l i n g  o f  g o o d s  a n d  
Report s e r v i c e s  u s i n g  t h e  I n t e r n e t .  I t  i n v o l v e s  t h e  t r a n s f e r  o f  m o n e y  a n d  d a t a  t o  e x e c u t e  t h e s e  t r a n s a c t i o n s .  E - c o m m e r c e  e n c o m p a s s e s  a  b r o a d  r a n g e  o f  b u s i n e s s  a c t i v i t i e s ,  i n c l u d i n g  r e t a i l  
s h o p p i n g ,  b a n k i n g ,  i n v e s t i n g ,  a n d  r e n t a l s .  I t  a l l o w s  c o n s u m e r s  t o  p u r c h a s e  p r o d u c t s  f r o m  
Highlight and t h e i r  h o m e s  o r  o n  t h e  g o ,  o f f e r i n g  u n p a r a l l e l e d  c o n v e n i e n c e  a n d  a c c e s s  t o  a  v a s t  s e l e c t i o n  o f  g o o d s  a n d  s e r v i c e s  f r o m  a r o u n d  t h e  w o r l d .   
E - c o m m e r c e  o p e r a t e s  t h r o u g h  v a r i o u s  p l a t f o r m s ,  i n c l u d i n g  o n l i n e  m a r k e t p l a c e s  l i k e  A m a z o n  
Description a n d  e B a y ,  c o m p a n y  w e b s i t e s ,  a n d  s o c i a l  m e d i a  c h a n n e l s .  T h e  b a c k b o n e  o f  e - c o m m e r c e  i n c l u d e s  s e c u r e  o n l i n e  t r a n s a c t i o n s ,  e l e c t r o n i c  f u n d s  t r a n s f e r ,  i n t e r n e t  m a r k e t i n g ,  o n l i n e  
t r a n s a c t i o n  p r o c e s s i n g ,  e l e c t r o n i c  d a t a  i n t e r c h a n g e  ( E D I ) ,  a n d  a u t o m a t e d  d a t a  c o l l e c t i o n  
s y s t e m s .  T h e  i n t e g r a t i o n  o f  t h e s e  e l e m e n t s  e n s u r e s  a  s e a m l e s s  a n d  e f f i c i e n t  o n l i n e  s h o p p i n g  
e x p e r i e n c e ,  f r o m  p r o d u c t  b r o w s i n g  t o  p a y m e n t  p r o c e s s i n g  a n d  o r d e r  f u l f i l l m e n t .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / v i e t n a m - e - c o m m e r c e - m a r k e t / r e q u e s t s a m p l e
Report Description
Vi e t n am E- Co mme rce  M arke t  T re nds :
The  e - com m e r ce  l a ndsca pe  i n  V ie t nam  i s  r a p id l y  expan d ing  due  t o  va r i ou s  i n f l u en t i a l  f ac t o r s  and  e vo l v i ng  t r ends .  Key  
d r i ve r s  i nc lud e  t he  r i s i ng  i n t e r ne t  pen e t r a t i on  and  sm ar t p hone  u sage ,  en ab l i ng  g r ea t e r  a ccess  t o  o n l i ne  shop p ing  f o r  
V ie t n am e se  co nsum er s .  The  i nc r eas ing  d i sp osab le  i nco m e  o f  t he  g r ow ing  m idd le  c lass  has  a l so  co n t r i bu t ed  t o  t he  su r g e  
i n  on l i n e  spen d ing .  A dd i t i on a l l y ,  t h e  dem ogr aph ic  sh i f t  t owa r d  a  t ech - sav vy ,  you nge r  p opu la t i on  has  b o l s t e r ed  t h e  
p r ev a lence  o f  d ig i t a l  paym en t  m e t h ods  an d  on l i ne  shop p ing  hab i t s .  M or eove r ,  t he  CO VI D- 1 9  pand em ic  ha s  a cce le r a t e d  e -
com m er ce  ado p t i on ,  w i t h  l ock down s  p r o m p t in g  a  s ign i f i c an t  sh i f t  t o war ds  on l i ne  p la t f o r m s  f o r  bo t h  cons um e r s  an d  
bus ine sses .  
The  m ar k e t  h as  w i t ness ed  a  he igh t ene d  dem and  f o r  a  w ide  a r r a y  o f  p r oduc t s ,  p r o m p t ing  e - co m m er ce  p la t f o r m s  t o  
enha nce  t h e i r  de l i ve r y  s e r v i ce s .  Soc i a l  com m er ce  i s  on  t he  r i s e ,  w i t h  bu s ines ses  l ev e r ag in g  p la t f o r m s  l i ke  Face book  a nd  
I ns t ag r am  t o  boos t  sa le s .  G ov e r nm en t  i n i t i a t i ve s  supp o r t i n g  d ig i t a l  t r ans f o r m a t ion  an d  e - c om m er ce ,  a lo ngs id e  
advan cem en t s  i n  p aym en t  so lu t i ons ,  a r e  f u r t he r  nu r t u r i n g  t he  se c t o r ' s  g r ow t h .  Thes e  dy nam ics  pos i t i on  t he  V ie t n am  e -
com m er ce  m a r ke t  f o r  sus t a ined  expa ns ion  and  i nnov a t i on .
Vi ew  Repo r t  T O C,  F i g ures  and  T ab l e s :  h t t ps : / / w w w . i mar cgrou p . com / v i e t na m- e - comm erc e - ma rke t
Application Insights:
• B2C E-Commerce
o Beauty and Personal  Care
o Consumer Electronics
o Fashion and Apparel
o Food and Beverage
Report o Furniture and Home
Segmentation o Others
• B2B E-Commerce
 
Regional Insights:
• Northern Vietnam
• Central  Vietnam
• Southern Vietnam
• Bach Hoa Xanh Trading Joint Stock 
Company
• Cel lphone S
• FPT Digital  Retai l  Jo int Stock Company
Competitive • Hoang Ha Construction and Investment 
Landscape Trading Joint Stock Company
• MEDIAMART Vietnam Joint Stock Company
with Key 
• Sen Do Technology Joint Stock Company
Players
How has the Vietnam e-commerce market 
performed so far and how will it perform in the 
coming years?
What has been the impact of COVID-19 on the 
Vietnam e-commerce market?
Key What is the breakup of the Vietnam e-commerce 
market on the basis of application?
Questions 
What are the various stages in the value chain of 
Answered in the Vietnam e-commerce market?
the Report What are the key driving factors and challenges in 
the Vietnam e-commerce?
What is the structure of the Vietnam e-commerce 
market and who are the key players?
What is the degree of competition in the Vietnam e-
commerce market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    V i e t n a m  E - c o m m e r c e  M a r k e t  -  I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     M a r k e t  D y n a m i c s    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    V i e t n a m  E - c o m m e r c e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
    5 . 2     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
6    V i e t n a m  E - c o m m e r c e  M a r k e t  -  B r e a k u p  b y  A p p l i c a t i o n
    6 . 1     B 2 C  E - C o m m e r c e
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
        6 . 1 . 3  M a r k e t  S e g m e n t a t i o n
           6 . 1 . 3 . 1  B e a u t y  a n d  P e r s o n a l  C a r e
           6 . 1 . 3 . 2  C o n s u m e r  E l e c t r o n i c s
           6 . 1 . 3 . 3  F a s h i o n  a n d  A p p a r e l
           6 . 1 . 3 . 4  F o o d  a n d  B e v e r a g e
           6 . 1 . 3 . 5  F u r n i t u r e  a n d  H o m e
           6 . 1 . 3 . 6  O t h e r s
       
        6 . 1 . 4  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    6 . 2     B 2 B  E - C o m m e r c e
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
        6 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
7    V i e t n a m  E - c o m m e r c e  M a r k e t  –  B r e a k u p  b y  R e g io n  
    7 . 1     N o r t h e r n  V i e tn a m
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
        7 . 1 . 3  M a r k e t  B r e a k u p  b y  A p p l i c a t i o n
Table of         7 . 1 . 4  K e y  P l a y e r s        7 . 1 . 5  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    7 . 2     C e n t r a l  V i e t n a m
        7 . 2 . 1  O v e r v i e w
Contents         7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )        7 . 2 . 3  M a r k e t  B r e a k u p  b y  A p p l i c a t i o n
        7 . 2 . 4  K e y  P l a y e r s
        7 . 2 . 5  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
    7 . 3     S o u t h e r n  V i e t n a m
        7 . 3 . 1  O v e r v i e w
        7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  (  2 0 1 8 - 2 0 2 3  )
        7 . 3 . 3  M a r k e t  B r e a k u p  b y  A p p l i c a t i o n
        7 . 3 . 4  K e y  P l a y e r s
        7 . 3 . 5  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2  )
8    V i e t n a m  E - c o m m e r c e  M a r k e t  –  C o m p e t i t i v e  L a n d s c a p e
    8 . 1     O v e r v i e w
    8 . 2     M a r k e t  S t r u c t u r e     
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