Vietnam Perfume Market PPT: Overview, Dynamics, Trends, Segmentation, Application and Forecast to 2032
                     Vietnam Perfume 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
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Acco r d ing  t o  t h e  l a t es t  r epo r t  by  I M ARC  G r o up ,  t i t l ed  " V i e t na m Per f ume  M ark e t :  
I ndu st ry  T r ends ,  Sh are ,  S i z e ,  G row t h ,  O pp or t un i t y  and  For ecas t  20 24 -
2032 , "  t he  V ie t nam  pe r f um e  m ar ke t  s i ze  i s  p r o jec t ed  t o  ex h ib i t  a  g r ow t h  r a t e  
( CAG R)  o f  1 . 3 4% du r in g  20 24 - 20 32 .
Pe r f u m e  i s  a  co m p le x  b l end  o f  f r ag r an t  ess en t i a l  o i l s ,  a r om a  com pou nds ,  and  
Report so l ve n t s  t ha t  e m i t s  a  p leas an t  s cen t .  Th i s  a r om a t i c  co ncoc t i on  i s  d es ig ned  t o  
p r ov ide  a  de l i gh t f u l  an d  l as t i ng  f r ag r ance  w hen  app l i ed  t o  t he  hum a n  bo dy ,  c l o t h i ng ,  
Highlight and o r  l i v i ng  s pace s .  Pe r f um es  a r e  c r a f t ed  t h r oug h  an  a r t f u l  ba lance  o f  no t es :  t op ,  m id d l e ,  a nd  ba se ,  w h ich  un f o ld  ove r  t im e  t o  r ev ea l  a  un iq ue ,  se nso r y  ex pe r ien ce .  
H i s t o r i ca l l y  and  cu l t u r a l l y  s i gn i f i can t ,  pe r f um es  h ave  b een  used  f o r  cen t u r i es  t o  
Description enha nce  pe r s ona l  a l l u r e ,  exp r ess  i nd i v idua l i t y ,  and  evo ke  m e m or ies .  The  v e r sa t i l i t y  
o f  f r ag r an ces ,  r ang in g  f r o m  f l o r a l  t o  m u sky ,  a l lo ws  i nd i v idua l s  t o  s e lec t  s cen t s  t ha t  
bes t  r ep r esen t  t he i r  pe r s ona l i t y  an d  m ood ,  m ak ing  p e r f u m e  a  deep ly  pe r s ona l  a nd  
che r i shed  acce sso r y  i n  d a i l y  l i f e .
Reque st  f o r  a  PDF  sam pl e  o f  t h i s  re por t :  
h t t p s : / / www. im ar c g r ou p . com / v ie t nam - pe r f um e- m a r ke t / r eque s t sa m p le
Report Description
V i e t n a m  P e r fu m e  M a r ke t  T r en d s :
T he  V i e t n am  p e r f u me  m a r ke t  i s  f l ou r i s h i n g ,  d r i v e n  b y  a  b l e nd  o f  c u l t u r a l ,  e co n o m i c ,  a n d  l i f e s t y l e  f a c t o r s .  A n  i n c r e as i n g  
d i s p o s a b l e  i nc o m e  am o n g  t he  V i e t n a me s e  p o p u l a t i o n  h a s  e l ev a t e d  t he  d e m an d  f o r  l u x u r y  an d  p e r s on a l  c a r e  p r o d uc t s ,  
i n c l u d i n g  p e r fu m e s .  T h i s  s u rg e  i s  i n d i ca t i v e  o f  a  g ro w i n g  c o n s um e r  b a se  t h a t  v a l u es  p e r s on a l  g r o o m i n g  a n d  s ee k s  t o  e n h an c e  
t he i r  p e r so n a l  a p p e a l  t h r o u g h  h i g h -q u a l i t y  f r ag r a n c es .  M o r eo v e r ,  t h e  i n f l u e n ce  o f  W e s t e r n  c u l t u r e  a n d  f a s h i o n  t r e n ds  h a s  
s i g n i f i c an t l y  c o n t r i b u t e d  t o  t h e  po p u l a r i t y  o f  p e r f u me s ,  w i t h  c o ns u m er s  e a g e r  t o  ex p l o r e  a n d  a do p t  i n t e rn a t i o na l  s c e n t s  a n d  
b r a n d s .  
T he  yo u n g e r  d e mo g r a ph i c  i s  s h o w i n g  a  k e en  i n t e r e s t  i n  s i g na t u r e  s c en t s  a s  a  f o r m  o f  p e r so n a l  e x p re s s i o n  a nd  s ta t u s  s y mb o l ,  
f ue l i n g  m a r k e t  e x pa n s i o n .  T h e  r i s e  o f  e - c o m me r c e  a n d  o n l i n e  sh o p p i ng  p l a t f o r m s  h a s  a l s o  p l a y e d  a  c ru c i a l  r o l e ,  ma k i n g  a  
w i de  a r r a y  o f  p e r f u m es  mo r e  a c c es s i b l e  t o  c o n su m e r s  a c r o s s  t h e  c ou n t r y ,  f u r t h e r  s t i mu l a t i n g  m a r k e t  g r ow t h .  A d d i t i o n a l l y ,  
t he r e  i s  a  no t i c e ab l e  t r e n d  t o w a r d  n i ch e  a nd  a r t i s a n a l  p e r f u m e s ,  a s  V i e tn a m es e  c on s u m er s  be c o me  mo r e  s o p h i s t i c a t e d  i n  
t he i r  c ho i c e s ,  s e e k i n g  u n i q u e  a n d  p e r so n a l i z e d  f r a g ra n c e  e x p e r i e n c e s .  T h es e  dy n a m i cs ,  c om b i n ed  w i t h  o n g o i n g  u r b a n i z a t i o n  
an d  t h e  i n f l u en c e  o f  g l o b a l  b e a u t y  t r e n ds ,  a r e  s h a p i n g  a  v i b r a n t  a n d  dy n a m i c  p e r fu m e  ma r k e t  i n  V i e t n a m .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / v i e t n a m - p e r f u m e - m a r k e t
Price Insights:
• Premium Products
• Mass Products
 
Gender Insights:
• Female
Report 
• Male
Segmentation • Unisex
Regional Insights:
• Northern Vietnam
• Central  Vietnam
• Southern Vietnam
• Chanel SA
• Chemarome
• Christ ian Dior SE
• Saigon Cosmetics Corporat ion
Competitive 
• Y25- Art isan de Parfum
Landscape 
with Key 
Players
How has the Vietnam perfume market performed so 
far and how will it perform in the coming years?
What has been the impact of COVID-19 on the 
Vietnam perfume market?
What is the breakup of the Vietnam perfume 
Key market on the basis of price?
Questions What is the breakup of the Vietnam perfume 
market on the basis of gender?
Answered in 
What are the various stages in the value chain of 
the Report the Vietnam perfume market?
What are the key driving factors and challenges in 
the Vietnam perfume?
What is the structure of the Vietnam perfume 
market and who are the key players?
What is the degree of competition in the Vietnam 
perfume market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    V i e t n a m  P e r f u m e  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    V i e t n a m  P e r f u m e  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    V i e t n a m  P e r f u m e  M a r k e t  -  B r e a k u p  b y  P r i c e
    6 . 1     P r e m i u m  P r o d u c t s
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     M a s s  P r o d u c t s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
7    V i e t n a m  P e r f u m e  M a r k e t  -  B r e a k u p  b y  G e n d e r
    7 . 1     F e m a l e
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     M a l e
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 3     U n i s e x
        7 . 3 . 1  O v e r v i e w
Table of         7 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8    V i e t n a m  P e r f u m e  M a r k e t  –  B r e a k u p  b y  R e g i o n
Contents     8 . 1     N o r t h e r n  V i e t n a m        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  B r e a k u p  b y  P r i c e
        8 . 1 . 4  M a r k e t  B r e a k u p  b y  G e n d e r
        8 . 1 . 5  K e y  P l a y e r s
        8 . 1 . 6  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2     C e n t r a l  V i e t n a m
        8 . 2 . 1  O v e r v i e w
        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  B r e a k u p  b y  P r i c e
        8 . 2 . 4  M a r k e t  B r e a k u p  b y  G e n d e r
        8 . 2 . 5  K e y  P l a y e r s
        8 . 2 . 6  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /v i e tn a m-pe r f um e -m a rke t / t o c
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