Uploaded on Jan 29, 2021
Interactive content is an attention seeker & has evolved as a crucial form of content marketing. Explore to know how it can help in driving phenomenal growth ‘Interactive Content’ is a widely applied and consumed form of content that is less popular among the audience consuming it. 81% of marketers believe that interactive content grabs the attention of readers.
5 Interactive Content Hacks to grow your audience
5 Interactive Content Hacks
to grow your audience by
100%
Contoso 1
S u i t e s
• Interactive content is an attention
seeker & has evolved as a crucial
form of content marketing. Explore
to know how it can help in driving
phenomenal growth
• ‘Interactive Content’ is a widely applied
and consumed form of content that is
less popular among the audience
consuming it. 81% of marketers believe
that interactive content grabs the
attention of readers.
• You can’t avoid advertising; most of us
are subject to many ads on social media
and websites every day. But these days,
it’s not enough to simply offer great https://www.martechcube
content. You also need to grow your .com
audience base for that content.
Contoso 2
S u i t e s
• A huge portion of individuals believes
that businesses that consistently create
content are interested in building good
relationships with old as well as new
audiences.
• Regardless of Whether you’re building a
blog audience or a Social Media fan
base, the technique is basically the
same. What’s more, it takes similar
techniques to build an audience of
10,000 people that it takes to build an
audience often.
• One of the effective techniques is
interactive content. Maureen Kent and
Michael Kent were the first researchers
to come up with a concept of the
dialogue theory, which says that in
order to grow and build a loyal
https://www.martechcube community, you should establish two-
.com way communication.
Contoso 3
S u i t e s
• Some of the key pieces of • Paid Media: Interactive Call-to-Actions
architecture to consider include: (CTAs) often drive higher click through rates
• A global navigation menu that lets and conversions than static CTAs because
individuals jump between topics they inspire the viewers to engage
• On-screen prompts that show • Blog: Embed quizzes with lead forms directly
which components are clickable or into your blog to collect leads from what
hoverable otherwise would have been ungated, awareness content
• Links between sections or pages
within a piece of content • Events: There are numerous ways you can integrate interactive content into events. You
• Calls-to-action that tell visitors can launch interactive quizzes to collect
where to go or what to do next contact info for leads during the event or
once they finish your story send along pre-event surveys to give visitors
a taste of what you’ll be offering once they
arrive. With the information you collect from
their interactive inputs, you can even
personalize the content particularly for them
• Social Media: Social media is probably one
of the best mediums for interactive content
because the audience is primed to eCnogangtoe sboy 4
sharing, liking, and interacting with otShueirtse’ s
content. Promoting your interactive content
on social media is a must-do method.
Thank You
https://www.martechcube.c
om
MarTech Cube
+1 9496250305
www.martechcube.com
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