The Growth and Impact of OTT Apps During Covid19 Pandemic
                     The Growth and Impact 
Of OTT Apps During 
COVID 19 Pandemic 
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The Growth and Impact Of 
OTT Apps
It is a better truth,  the outbreak of the pandemic COVID-
19 has changed life for everyone. Not only the life of 
every individual, but also the businesses of every sector, 
the pandemic has revolutionized the world solemnly 
which remains all the ancient habituals of our culture. As 
it deviates all the life of every industry, the entertainment 
industry is not an exception in that. 
The Growth and Impact Of 
OTT Apps
On one hand, work from home became a new way of life, 
on another, many businesses came to a stand still. In the 
beginning as a dark era and now as a glorious movie-
making era, Yeah, the impact of coronavirus is 
unprecedented. 
Due to lockdown and social distancing, the out-of-home 
entertainment becomes reel so far which tempts 
everyone to turn towards OTT for entertainment.
OTT Platforms Managing 
Remarkable Success Amidst the 
Pandemic Stress
The OTT has experienced a noteworthy growth in this present 
period and it is projected to continue its trend in post coronavirus 
pandemic. This rapid growth in the market is acquired with the 
enhancing implementation of AR and VR on smart devices for 
gaming applications which delivers a real time experience for 
players while playing. 
To mention, this factor is projected to increase the demand of OTT 
services which results in ample growth in the global market. 
OTT Platforms Managing 
Remarkable Success Amidst the 
Pandemic Stress
Besides, the next generation cellular network services like 5G 
technology is expected to impel the adoption of OTT services for 
entertainment in the upcoming years. 
These network services are expecting to deliver reliable and faster 
cellular data speed to provide better streaming video quality such 
as 4k video streaming. With all those aspects and expectations, the 
OTT in feature becomes an essential in everyone's life.
Reason Behind the Majestic 
Growth of OTT 
As a matter of fact, OTT market has revolutionized the way content 
is created, distributed and streamed. This is why people are in 
constant need of variety of content and OTT caters to this demand 
magnificently with the lasting additions of varied content. 
As a result, the lockdown has inadvertently made the people 
realize the convenience of OTT which already reached its extent in 
the way the content is consumed on a day-to-day basis.
Reason Behind the Majestic 
Growth of OTT 
1. Video Content with High Quality
 
The users have an option to view their video in their desired quality 
like 2k,4k 720p or 1080p
 
2. Wide Audience Potential
 
Video streaming will reach a wide audience with its time 
convenient, device, and display.
 
Reason Behind the Majestic 
Growth of OTT 
3. Multilingual with Subtitle
 
The availability of multilingual subtitles make online video 
streaming a majestic one.
 
4. Ease and Convenience
 
With the availability of cross-platform availability and internet 
accessibility, online video streaming service is easy and convenient 
to use.
The Utmost Risk of Out-of-
home Entertainment
The outdoor entertainment phases such as events, films, theme 
parks and so on are prolonged in the recovery cycle of COVID-19 
which is due to the “risk aversion” where consumers will have 
towards large public gatherings.
The norm social distancing has destroyed the footfalls and ticket 
sales of event venues, multiplexes and children’s parks and so on. 
As well, the film box office is headed for a disaster due to COVID19 
which not only slowed down the theatrical chains expansion but 
also shutted down the various outlets as rental costs pinched the 
bottomline. 
The Rocking Solution To 
Overcome Risks In Outdoor 
The only solution to recover the entertainment industry from these 
Esonrtse orf tbauridnenms ies n“OtT T”. 
At present, the more people across cities and ages become familiar 
with OTT which is an additional advantage for this sector's potential. 
In the same way, the 24/7 availability of umpteen movies and shows 
with the simple navigation interface has results in more users to go 
for OTT 
The fast-changing viewer experience and the behaviour of 
streaming trends let OTT is here to stay. As a result, this sector has 
remolded the entertainment industry and will continue to be ever-
evolving with its enormous potential for consumer-centric & 
customized content.
The Rocking Solution To 
Overcome Risks In Outdoor 
Entertainment 
Hope you have attained a lot about OTT and its impact during 
COVID19. Not only for the user phase, it remains beneficial for the 
producers phase too with high revenue and wide reach. Are you an 
entrepreneur with streaming thoughts for live stream business? 
Then it's time to build your own OTT app with the best 
OTT app development solutions provider, Startupmart. Stuffed 
with amazing technologies and sophisticated trends, we caught your 
thoughts and made you meet your requirements with our service.
Stick with us!
Call/Whatsapp: 9751265651
Skype: startupmart
Email: [email protected]
THANKS!