Banner Ads – How Does It Work
                     Banner Ads – How Does It Work?
Melissa charm
 
Writer at smb-trends.com, writes 
content on new SMB trends.
If you have dabbled with digital marketing at some point of time, you 
must have heard something about the banner ads. A banner ad, also 
known as a web banner can be described as an advertisement that is 
displayed into some web page. Such an advertisement mainly 
consists of some kind of image in .jpg, .gif or .png format and/or a 
multimedia object that is generally created with the help of Flash. 
Therefore banner ads are either animated or static, according to the 
technology that is used for making them. Banner ads are placed on a 
website so that when visitors click on them, they are directed to the 
landing page or the website of the advertiser. It is a very powerful 
way of boosting traffic that is very simple yet effective. For this 
reason, most businesses use them to boost their traffic and sales. 
They can really make a major difference for various online businesses 
and brands.
How Do They Work?
The basic idea of using banner ads is to reassure site visitors to click 
on them so that they can get redirected to the advertiser website. 
Just like traditional banners placed outside a store encourages people 
to enter the store and check out the products and services that it has 
to offer, just like that these banners drive traffic into the advertiser 
site. To achieve the best results with the banner ads, it is necessary to 
attribute some specific roles to the banner ads so that they offer 
optimum performance in a specific context. For instance, banner ads 
can notify target users regarding the availability of some new 
product, enhance brand awareness and increase sales.
Benefits Of Using Banner Ads
Here are some of the best reasons for using banner ads.
They Can Boost Overall Traffic
As banner ads encourage users to click on them which in turn 
redirect the visitors to the advertiser website, they can greatly assist 
in the boosting of traffic. This means that revenue can be earned 
through the ads in the form of impressions, CTRs as well as time 
spent on advertiser web page.
They Help To Capture The Attention Of The Customers
One of the most challenging aspects of doing business online is 
grabbing the attention of the target customers. Therefore it is 
necessary for businesses to come up with new and creative ways to 
do the same. This is something that they can easily accomplish with 
the help of banner ads. By backing up a banner ad campaign with 
proper market research, it is possible to increase the number of clicks 
within a given period.
Banner Ads Inform Customers About Discounts And Special 
Offers
Companies often make use of limited period discounts and special 
offers so that they can boost sales. A good way to inform target 
customers about such discounts and reduced prices is by making use 
of banner ads. Customers can naturally get a lot excited when they 
find themselves suddenly landing up on pages that offer them 
discounts for the different products that they offer.
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