Banner Advertising and Its Types
                     Banner Advertising and Its Types
Melissa charm
Writer at smb-trends.com, writes 
content on new SMB trends.
Banner Advertising
Banner advertising is a popular type of online advertising. Banner ads 
are of image based rather than text-based ads. With this banner 
advertising there is a great chance of promoting the brand or a 
business service in order to drive traffic or customers from the 
hosting website. With the changes in the technology, the banner 
types of banner ads are increasing. Here are few types of banner ads 
stated under.
Types of banner advertising
Static banner ads:
These types of ads come with small piece of text and graphic in one 
screen image. These ads are supported by many of the browsers, as 
there file size is small and appear in widely accepted format. But 
these are not interactive.
Animated banner ads:
This type of banner ads appear with some animation that may be in 
the form of image or text. These type of banner ads are also low in 
size and widely accepted. As this ads are animated lot of 
inflammation can be kept on a single frame. There is a chance of 
getting visitors to view the ad is more with this kind of ads. These ads 
are also not interactive and annoying.
Flash banner ads:
Flash ads may include sound, images moving etc. This type of ads are 
interactive and people will like to watch this kind of ads mostly 
especially the young ones and they can’t stay out of our eyes. So, 
most people will prefer to have this kind of ads. Flash ads will be of 
more informative. As more people watch there is a chance of getting 
more clicks. Sometime this ads will not be displayed properly as it 
requires flash player.
Pop-up banner ads:
ad servingThese are of specific file size which are shown as pop-up 
windows i.e., they appear in a new window. This ads are generated 
by java script. This ads may affect the page sometimes but not every 
time. Newer variants of these types of ads have become quite 
popular that are not that intrusive. When an advertiser needs to 
push his product hard, there is nothing better than pop-up banners 
to get attention. For this reason, these pop-up banners ads are ever 
popular. No doubt, some marketing professionals and businesses do 
not like these ads as they believe it interrupts the planned activity of 
the visitor.
Floating banner ads:
This ads appear in a web page when the user or the visitor opens it 
and rotates on or around the page for some time. This ads have high 
clicks but most of the people will feel irritating with this kind of ads.
Rich media banner ads:
This ads are combination of sound, flash, animation, what not all that 
are designed, with the help of java, flash or shock waves. This ads are 
more recognized by the viewers and more chances of getting clicks.
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