Important parameters of a quality website
                     Important parameters of a quality website
Melissa charm
Writer at smb-trends.com, writes 
content on new SMB trends.
A website is said be of high quality if it provides specific data and content 
which can be useful to the users. A website credibility depends on good 
quality that it offers to the customers and brings satisfaction giving fine user 
experience. Simply investing huge amount of money on design is not going to 
guarantee an ace website. Some of them may have fantastic designs, but 
may not be user friendly or the content of the site may be vague or irrelevant, 
or it may not have logical navigation from one page to the other etc. It is very 
difficult to assess the quality of website on each parameter but overall we can 
say, a high quality website connects well with the customers. A quality 
website always responds to the issues immediately and keeps its design and 
content in compliance with the market needs. It is also one of the indicators 
that search engines consider when assessing the website for rankings.
Some of the parameters that determine website quality are:
Professional design
Today most of the website design is done through using application templates 
that follow the normal standard format in common. Design is very subjective 
as some fill their websites with more graphics to attract the users while others 
keep it simple with easy navigation. The Homepage which is said to be the 
main landing page for the website must follow certain standards in terms of 
design and content. Every page element should be in sync to create interest 
in the users so they can stay longer instead of leaving the site immediately. 
Try to avoid things like broken links, manipulative hidden links in the text, any 
inconsistency in style or presentation etc that are considered as low quality 
techniques.
Logical Navigation
If users are confused and do not find the information they are expecting to 
see, then it is for sure they are not going to be on the site for long. There is no 
meaning in having a very creative website if the information is not readily 
available to the user when it is searched for. The links for “About Us”, 
“Contact Us”, “Site Map” should be easily accessible on the Homepage as 
they are very important for your website. When designing the page, standards 
for the search facility & bread crumb trial should be followed so that the users 
can find their required information with reduced number of clicks.
Ease of contact or FAQ’S:
Ease of contact is another aspect that can help companies retain their 
customers for long, especially for retail and e-commerce businesses. Many 
times, customers try to contact businesses for some query on product 
clarification and feel very dejected if they do not have clarity on the contact 
information. Similarly, many business websites overlook the importance of 
FAQ page thinking that it is not that instrumental in improving their business. 
Either the site should be active in social media or have good email marketing 
strategy to be in touch with the customers continuously. In addition to that, 
the site should clearly state its latest postal address and phone number in 
“Contact Us” page to make it easy for the customers in case if they like to 
interact with the business.
Ease of contact or FAQ’S:
Ease of contact is another aspect that can help companies retain their 
customers for long, especially for retail and e-commerce businesses. Many 
times, customers try to contact businesses for some query on product 
clarification and feel very dejected if they do not have clarity on the contact 
information. Similarly, many business websites overlook the importance of 
FAQ page thinking that it is not that instrumental in improving their business. 
Either the site should be active in social media or have good email marketing 
strategy to be in touch with the customers continuously. In addition to that, 
the site should clearly state its latest postal address and phone number in 
“Contact Us” page to make it easy for the customers in case if they like to 
interact with the business.
About SMB trends
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support professional SMBs run their businesses successfully. It 
provides updates to help SMBs to understand latest trends across 
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science, society etc. For more details on the categories, visit smb-
trends.com.
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