Role of Advertising in a Business
                     Role of Advertising in a Business
Melissa charm
Writer at smb-trends.com, writes 
content on new SMB trends.
Advertising is an efficient method which allows a business to 
maintain or setup communication with the consumers. They can be 
existing customers who are using the product of services of your 
business or can be future customers who can opt for your product 
and services. Advertising allows the specific or targeted customers to 
be aware of existing product and services.
It helps the company to draw the attention of the customers. It also 
develops the customer’s desire where they show the interest in 
purchasing of your company’s products and avail the services. 
Advertising effectively works towards broadening the image of the 
company in the trending market. It is an effective way to create the 
impact on buyers mind and attracts them to place more orders for 
your products and services.
Formatting of Ads
Formatting of Ads refers to that where a company follows or adopts 
different types of formats or
methods to publish the advertisement to attract the attention of the 
public. With the help of publishers, advertisers can place an 
advertisement in the form of video, image, text etc. It gives the 
exposure about the company and spreads information about their 
products at a wider level. The ad formats consist of a hyperlink in the 
ad so that a visitor who is interested can visit the website by clicking on 
the link. The more attractive a advertisement is, the more beneficial it 
will be for the company.
Facilitate Advertising Using Adservers
ad serving platformsAdserver works as a software where you can 
store the advertising content or data related to your products and 
services. And it conveys the message in the form of ads to different 
websites and trending applications. With the help of the adservers, it 
becomes easy for you and your advertising partner to target a 
specific group of people, so that the use of your product among them 
can be increased. Adservers allow to target the people of a particular 
location or those groups who have the specific interest on a product. 
Adservers are easy to control or remove an ad, customize a new ad 
with attractive appearance and track the revenues for your displayed 
ads.
Most Typical ad Formats
Ad serverAd Format works as a tool which displays the information of 
your business. With the help of trending ad formats you can 
advertise your products in different forms to target the specific 
customers. Different types of ad formats are banner / display ad, 
adwords search ads, social media ads, contextual ads, pre-roll video 
ads, pop-up-ads, pay per advertising, banner swapping, email 
marketing etc.
1. Banner/Display Ad
ad hostingThis format is available on the web page in the form of text 
or graphics. A hyperlink associated with it will help the user to visit 
the advertiser’s website. It provides the details of the business and 
its products and also facilitates the online visitor to purchase the 
product.
2. Interstitial Ad
When a visitor try to access a web page for some information related 
to a particular topic the interstitial ad usually appears before the 
accessed information. Sometimes it is quite annoying and takes time 
to get disappear.
3. E-mail ad
E-mail is a cost effective marketing and advertising tool to reach 
global audience. It can be a simple text, rich media format or can 
have an image included to advertise the product or service. However, 
for existing customers an email newsletter would be more 
appropriate to keep them informed about the latest offers. 
Sometimes it can also include a coupon to entice customers to come 
back and take advantage of a special offer.
4. Pre-Roll Video Ads
This is an attractive way to get the attention of the online visitor. Pre-
roll video ads appear for few minutes before loading a particular 
video and advertise a company about its products. If the visitor 
wants to buy their product then they can click on the link provided 
otherwise they can skip the advertisement.
About SMB trends
SMB trends focuses on covering information on major trends to 
support professional SMBs run their businesses successfully. It 
provides updates to help SMBs to understand latest trends across 
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science, society etc. For more details on the categories, visit smb-
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