Social Media Video Marketing Trends
                     Social Media Video Marketing Trends
Melissa charm
Writer at smb-trends.com, writes 
content on new SMB trends.
Video marketing is a way to promote your brand and create engaging 
content for your target audience. It involves the use of videos to 
market your product or services online, increase brand awareness, 
and reach new audiences with your message. The video marketing 
process usually starts by writing a script in which you design the 
visuals you want to include in the video. When winning at video 
marketing in 2022, short-form, energetic, and engaging videos are 
very popular video marketing trends to focus on when planning your 
2022 campaign.
Social media video marketing has changed the way businesses 
interact with consumers. Brands can create personalized messages 
and make their products more interactive through social media 
targeting. Social media is a great opportunity to build brand 
awareness and engage customers, increase conversions and keep 
them coming back for more.
Video marketing is exploding, and social media platforms are driving 
it. Social video is the second largest segment of all video viewing on 
YouTube, with almost 200 million hours of content uploaded every 
day. And, social platforms like Facebook, Instagram, and Snapchat are 
at the very core of this booming video trend. As video becomes the 
industry standard for sharing information and creating engaging 
content, agencies must embrace the rapidly changing landscape if 
they want to stay competitive.
Social media video marketing is an essential component of the 
modern marketing industry. In fact, there are now more than 500 
million active users on social networking sites like Facebook and 
Twitter that regularly use the video-sharing feature. More than 80% 
of marketers are marketing with video, but only 16% have integrated 
social video for their marketing campaigns.
The biggest reason why social media is so effective is that users are 
already prepared to do their research before taking action. People 
can search for a product or service, read reviews and compare prices 
before deciding whether a purchase is right for them.
As you know Social Media Video Marketing is a very effective, 
optimal, and motivating way of engaging with the audience. By now, 
2019 is not a big cause for worry to do all of this near online. With 
YouTube, Twitter, Vimeo, et all social media being at our fingertips 
even if we don’t have a smartphone or tablet, there’s no need to 
deny ourselves from distractions and benefits by watching videos on 
our phones
The prevalence of social media video marketing, as well as its ability 
to be used effectively across multiple platforms, makes it an 
attractive marketing technique for businesses of all sizes. It’s also one 
that can help you build brand recognition and trust, generate leads 
and sales, increase engagement and build customer loyalty.
The power of social media has changed the way companies are 
marketing their products and services. From videos to live events, 
there is so much that can be done with videos. Some companies even 
advertise a product on social media and then actually sell it. A lot of 
businesses are seeing this as great.
Conclusion:
Audiences are more focused and attention spans are shorter than 
ever, so only brands with authentic personalities will rise to the top. 
This has started to occur outside of social media and filtering into 
regular, day-to-day content. Compelled by the advent of social media, 
video marketing is now a popular and effective way to connect with 
your customers. Social media video marketing trends will help you 
best leverage your time and resources. It’s not only a great way to 
increase user engagement, but it’s also how businesses make more 
sales and generate more brand awareness.
About SMB trends
SMB trends focuses on covering information on major trends to 
support professional SMBs run their businesses successfully. It 
provides updates to help SMBs to understand latest trends across 
different fields including business, home & living, news, recreation, 
science, society etc. For more details on the categories, visit smb-
trends.com.
Thank you for spending your precious time in reading this article!