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Case Study
How MarketJoy Helped 110 Metalworks Secure Long-Term
Aerospace Manufacturing Leads with Strategic Outreach
“MarketJoy’s customized approach didn’t just generate leads it helped us nd real partners
for the long haul.“
110 Metalworks is a precision contract manufacturer serving the aerospace and defense industries, specializing in
complex machined parts and assembly services for long-term, high-reliability partnerships with OEMs and Tier 1
suppliers.
“In my role at 110 Metalworks, where we specialize in contract manufacturing for the aerospace sector of
machined parts and assemblies for commercial and defense OEMs, sourcing leads that weren’t just one-off jobs
but interested in long-term partnerships was really difcult and time-consuming. Most prospects were just
looking for small-scale jobs or shop services that are incompatible with our business model. Marketjoy’s tailored
approach ltered out the noise and zeroed in on leads with the potential for long-term collaboration.
By continuously adapting their strategies based on our feedback, they showed a deep understanding of the
aerospace manufacturing landscape. This led to promising engagements with companies like High Torque on
April 15th and upcoming interactions with potential partners like Edwards. But what I really like about Marketjoy
is how they go beyond just lead generation. Recently our rewall blocked essential links which disrupted access
to vital project management tools. Their IT team quickly xed the issue, ensuring no disruption to our workow. I
couldn’t be more satised with the partnership we’ve built with Marketjoy.“
— Ted Jeske, President, 110 Metalworks
110 Metalworks faced an overwhelming volume of mismatched leads that didn’t align with their strategic focus
on long-term, high-volume aerospace manufacturing contracts. Most inbound prospects were interested only in
one-off machine jobs or small-scale fabrication tasks that didn’t t the company’s production capacity or
business objectives. This constant qualication effort slowed their ability to connect with serious partners.
Ted and his team wanted to build a streamlined, scalable process to generate qualied leads from decision-
makers at OEMs and Tier 1 suppliers. They sought a partner that could not only understand their niche but also
ensure their outreach efforts targeted buyers looking for strategic, repeat manufacturing solutions. The goal was
to shift from low-t inquiries to deeper conversations with the right roles and companies.
MarketJoy collaborated with 110 Metalworks to rene the customer prole and segment outreach campaigns
accordingly. They deployed targeted outbound messaging crafted specically for senior procurement roles in
aerospace and defense rms. The team continuously ne-tuned the approach using performance feedback, and
leveraged IT support when operational issues arose like overcoming rewall restrictions that threatened
campaign continuity. MarketJoy also ltered contacts based on engagement behavior and responsiveness,
ensuring only high-potential leads surfaced to the 110 Metalworks sales team.
During the campaign, the following was identied: 
Over 60 high-quality leads engaged within a 3-5-month outreach period.
Improved alignment between lead proles and long-term manufacturing needs.
Resolution of IT blockers that allowed uninterrupted outbound operations.
Are you overwhelmed by low-quality leads that don’t match your ideal client prole? At MarketJoy, we specialize
in helping complex manufacturers like 110 Metalworks connect with serious, strategic buyers.
We lter out the noise, deliver intelligence-driven outreach, and provide operational support that enables your
team to focus on building lasting relationships.
See what a focused, high-t pipeline can do for your bottom line.
Ready to transform your lead generation strategy?
Facing similar challenges? Discover how MarketJoy can propel your business forward just like we did for 110
Metalworks.
 Reach out to MarketJoy today and set the ball rolling!
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