Integrating QR Codes & Digital Engagement with Your Roll Up Stands
                     Integrating QR Codes & Digital Engagement with 
Your Roll Up Stands
Integrating QR Codes & Digital Engagement with 
Your Roll Up Stands
• Imagine that you have just installed a smooth roll-up stand for the upcoming 
expo. The colors are vivid, the logo is clear, and people stop to have a look at 
it. Most continue walking, however, after a glance of one second. It served its 
purpose and got people to notice, but it was not really reaching anyone.
• That is the wall that most businesses bump into. Conventional exhibits are 
beautiful, yet they do not necessarily make people take action. Wonder what 
would happen if that same roll-up invites people to scan a QR code, browse, 
and continue to interact with your brand even after the event is over? That is 
the strength of combining physical marketing tools with online communication, 
in particular, a simple QR code.
 
• We have seen companies of all sizes fill this gap and enhance their event 
presence. Place a QR code on a pull-up banner, add it to your event posters, or 
print it on your branded tees, and the outcome is the same - your marketing is 
working extra hard on your behalf.
The Reason QR Codes Are Effective With Businesses
• QR codes are no longer a new thing. Customers scan them at 
restaurants, on packaging, and at events regularly. They are fast, 
convenient, and provide you with direct access to digital content.
• For businesses, this means:
 
• Direct interaction: A scan can land a person on your product catalog, 
promo video, or booking page.  
• Data tracking: You can see the number of people who scanned and at 
what time, providing you with actual data on the performance of the 
event.  
• Cost effectiveness: The addition of a QR code to a banner or poster 
will contribute practically nothing to the cost of production, but can 
contribute greatly to value.
Smartening Roll Up Stands
• The first thing that people see when you strike an event is a roll-up 
stand. It is tall, professional, and drives your brand message home. 
However, the design is typically fixed, and you cannot actually 
communicate with anybody. You can make a stand a miniature digital 
portal by embedding a QR code in it.
• Suppose that you have a booth at a trade fair, and it has a brand-new 
service. The visitors make a glance but cannot afford to talk. They do 
not need to cram them with thick flyers, but scan the QR code on the 
banner and get the catalog or a discount voucher directly to their 
phone. It is not only convenient, it leaves an impression.
Campaign Pull-Up Banners
• Pull-up banners are ideal when the campaign is short-term or when 
the promotion is short-term. They are utilized by many companies to 
sell seasonally, launch a product, or hold a community event. With a 
QR code, you provide individuals with a quick method of registering, 
making purchases, or subscribing to your social feed.
 
• As an example, a fashion brand that does a pop-up shop may place a 
QR code on a pull-up banner that directs to their online lookbook. In 
that manner, customers who do not make purchases immediately 
remain attached to the brand.
Posters That Talk to People
• Another effective offline tool that can be enhanced with digital 
interaction is the poster. A poster may not have much space to include 
information, whether you are advertising a local concert, workshop, or 
charity event. A QR code fixes that.
• You do not have to overload the event poster with information, but can 
leave the design uncluttered and refer people to a landing page where 
they can see schedules, registration forms, or videos. This can be 
applied to organizations that have frequent events, such as gyms, 
cafes, or co-working spaces, to ensure that customers are engaged 
with little effort.
Expanding Engagement Outside of Events
• Events are not the end of physical marketing. You can apply the same 
tactic in your workplace or shopping center. As an illustration, in case 
your company sells coffee, you can get a t-shirt printing done for 
your employees or giveaways with a QR code that directs them to your 
services page.  So, whenever the employee wears it, it’s a walking 
marketing campaign that is happening. This bridges the gap between 
the physical presence and the online action.
• The same strategy applies to the packaging of products, loyalty cards, 
or community boards. It is important to think beyond visibility and 
concentrate on interaction.
QR Code Usage Tips
• Although QR codes can be used to make your roll-up stand, pull-up 
banner, or posters more powerful, they must be utilized with a sense of 
wisdom:
 
• Make it Simple: The opening page must be fast and should be mobile-
friendly.
• Value of the offer: Do not simply link to your home page. Give 
something of use, like discounts, exclusive content, or simple sign-ups.
• Location: Have QR codes at eye level and ensure they are not hidden in 
cluttered designs.
• Test Before Printing: It is important to ensure that the QR code is 
compatible with various devices and applications.
Why Businesses Should Care
• In a competitive world, minor differences make huge differences. A 
company that integrates offline professional branding with online 
touchpoints is innovative and customer-oriented. Having QR codes on 
your event posters, banners, and even promotional apparel will help 
you not to be forgotten after the event.
• We have observed that at Omazzii, businesses that adopt this strategy 
establish more enduring relationships with their audiences. Interactive 
marketing tools provide an advantage whether you are a startup, 
introducing a new product, or an established business organizing an 
event.
Before We Hit The Audieu!
• Conventional promotional materials, such as a roll-up stand, pull-up 
banner, and event posters, are still needed. However, companies that 
make them digital will never be the same. QR codes are an 
inexpensive, easy method of bridging the gap between offline and 
online presence.
• And in need of a level up, why not share the news with merch? 
Consider custom tees that bump your logo and make people scan a QR 
to know more about your business.
 
• At Omazzii, we are the crew that blends new energy with actual 
outcomes- so your message sticks and people take action.
Contact Us
Email [email protected]
Contact 416-205-9338
Website https://www.omazzii.ca/
Location DOWNTOWN
#1 - 641 Bay Street, Toronto, ON, M5G 1M7
Tel: 416-205-9338
MISSISSAUGA
#8 - 2601 Mathson Blvd. East, Mississauga, ON, L4W 5A8
Tel: 905-602-8173