Product Development Process Provided BY PQ Design Group
                     PRODUCT DEVELOPMENT PROCESS 
PROVIDED BY PQ DESIGN GROUP
Introduction
 Creative and innovative individuals are capable of generating outstanding and unique product 
ideas frequently – but what ultimately matters is if these ideas can be actualized; if there’s a 
market for them, and if they really do work in practice.
 As such, while having an amazing technical mindset and the willingness to try new ideas can 
help revolutionize industries, it’s essential we abide by the logic of the product development 
process after its inception.
 This set of principles is not only good for abiding by essential regulatory compliance in the 
design process (for example, ensuring baked-in safety features are included), but it will enable 
you to consider every developmental vantage point before the full rollout of your design.
 Furthermore, what may seem like a complete idea now will likely undergo vast iterations, 
prototypes and revisions before an idea culminates in its final form.
 In this post, we’ll outline the essential seven steps required to take a product from concept to 
launch. If you’re looking to streamline this process by partnering with acclaimed industry 
professionals, consider the deep insight a product design and development agency such as PQ 
Design Group can provide you.
Continue..
The Product Development Process
 1. Idea Generation
 The idea generation process is simultaneously the easiest and most difficult part 
of the product development process. It can be defined as the easiest because 
formless concepts are free to think on, write about, and discuss. It may be the 
hardest because for every one hundred ideas or more, only one will have any 
worth and practical possibility.
 This means that separating the wheat from the chaff is important. Ideation, 
interaction and brainstorming are all essential in making sure ideas stand up to 
scrutiny. 
 That process works best as a collaborative exchange, where teams come together 
to discuss the needs of the market and how an idea might fit within that. When a 
concept is chosen and considered tenable for its coherence, relevance and 
significance, it may rise to step two of the idea generation process – research.
Continue..
 2. Research
 Just as separating the wheat from the chaff is essential for the proper use of 
grain kernels, ideas need to stand up to (and be filtered by) scrutiny in order to 
work. Even the best-laid plans that sound tremendously inspiring can fall down 
in the research process.
 It may simply be that someone has had this idea before, and is further along the 
product development process than you – already taking out product patents to 
protect their idea from those looking to capitalize on it before them.
 Maybe you have a misunderstanding of a target market, how much they’re 
willing to spend, or what kind of demographics may be interested.
Continue..
This is why near-academic processes such as SWOT analysis (strength, 
weaknesses, opportunities and threats), as well as providing deep 
research into your target market and existing products is key. You can 
run focus groups, offer surveys, and interview those in a potential target 
market, finding substantial feedback that helps in your product 
validation.
Looking at your competition is essential, too. You can be certain that 
famed vehicle manufacturers designing electric vehicles are keeping a 
close eye on everything Tesla Motors decides to launch. This helps 
inform your own position, and where a product may fit in that.
Such a step enables you to figure out your value proposition, and define 
success metrics regarding your industrial design most of all.
Continue..
 3. Design Planning
 Design planning is an essential process, one that validates an idea that has stood up to 
conceptual discussion and deep research. Through sketching, illustration, CAD design and 
even 3D printing scale models – a product’s design can be represented in its most primitive 
form.
 Here, you may be able to showcase to investors, or those higher up the chain of business 
command exactly what your thoughts are, using a demonstration to aid your presentation. 
Design planning will also give you the opportunity to stipulate the materials needed for such 
a construction, and the several layers of procedural production that will be required. 
 Concepts should be refined and amount to something. How will you solve certain problems 
in your design, such as providing the best sports shoe grip? How will sun lotion be made 
appropriate for suitable skin? This is where your research informs your developmental 
prowess.
 Costing is also an essential element in design planning – coherently researching the design of 
given materials and how they’ll better impact your judgment.
Continue..
 4. Prototyping
 Prototyping the idea is the first time the concept becomes tangible. A prototype 
serves as a rudimentary first construction of the product. For instance, when the 
first iPhones were developed, hardware shells of the phone casing were provided to 
give engineers and technical specialists a better idea of what the user experience 
(UX) would be for the end-user.
 This sample is used as an example of how mass production may develop. As 
prototypes are iterated upon, they become more and more functional until they 
resemble the first concept of your final product. The process requires 
experimentation and care.
 In many cases, innovators will rely upon a third-party service to help them through 
the latter stages of the product development process – such as the profound insight 
and creative problem-solving talent offered by PQ Design Group.
Continue..
 5. Sourcing/Supply, Validation & Testing
 When a prototype has been confirmed as the final model best 
representing your product, essential testing will begin. This validation 
process, such as through front-end testing that helps assess consumer-
facing errors, will enable you to validate the final iteration.
 From here, sourcing and supply will take place simultaneously, in order 
to ensure that mass production (or production alongside your stated 
aims), can feasibly take place. From sourcing manufacturers to 
ensuring supplier logistics are assured – this is where the culmination 
of your idea prepares for commercial launch.
Continue...
 6. Commercial Launch & Marketing
 A commercial launch is an exciting time in the life of any business. It will be 
backed up by preemptive marketing announcing the launch date, often 
undertaken by video ads, magazine ad placements, and more commonly, 
online and social media content.
 Depending on your target market, your approach may change. What matters is 
making the release date crystal clear, ensuring your delivery capacity is 
primed, and in certain cases, that you gather pre-orders.
 A full marketing launch compounding the novelty of the idea and the relevance 
of the product will enable your product to gain maximum impact. Ecommerce 
implementation is utilized in order to stretch purchasing far and wide. 
Continue......
 From here, the success of your product will be measured by the prior success 
markers defined in the early stages of the process.
 With a product design and development agency such as PQ Design Group at 
your service, each stage will be supported by transparent attention-to-detail, as 
well as a constantly evolving industrial design experience.
 We wish you the best of luck with your product!
 For more information about Product Design Agency and 
Product Design Services visit PQ Design Group
 Resource Link: 
https://www.pqdesign.com/en/the-product-development-process/ 
Thank You