THE UNBOXING EXPERIENCE WHAT RETAILERS NEED TO KNOW
                     THE UNBOXING EXPERIENCE: WHAT 
RETAILERS NEED TO KNOW
The excitement and anticipation of knowing or not knowing what’s 
inside the parcel is everything about the shopping experience. 
With the half of the population inclined towards online shopping, 
retailers need to find creative ways to make up for that lost in-store 
experience. This is where unboxing comes into play.
A study found that smart packaging stimulates the reward-
seeking areas of the brain whereas plain packaging garners very 
little response. That said, packaging is an extension of your 
business, the way you pack your items and send them to your 
customers speak a lot about your business.
UNBOXING EXPERIENCE: AN 
OVERVIEW
Unboxing refers to the use of creative packaging style that 
creates a memorable shopping experience for customers. 
From the time a package arrives on a customer’s doorstep, 
the process of unboxing experience begins.
The unboxing process creates a customer’s first impression of your 
business, so retailers must find an alternative to their regular plain, 
brown big boxes. Amidst this pandemic, customers are looking to 
supporting their communities by shopping local or from small 
businesses; a great unboxing experience could be that one thing 
that keeps customers ordering from your store.
Still not sure if investing in an unboxing experience is 
worth your time and money? Consider these benefits of 
unboxing that extend far beyond first impressions.
Here’s What A Great Unboxing 
Experience Can Do for your 
Business
Tell your brand story in a non-salesy way
If you are not leveraging your brand’s unboxing experience to the 
fullest, you are certainly missing out on a great chance to express 
yourself. The unboxing experience helps you communicate and share 
your value proposition to customers in a tangible way.
Besides, adding recognisable colours, a unique logo and any 
other distinguishable visual cue to the box offers an opportunity 
to build customer loyalty, trust and can help you connect with 
customers on an emotional level.
Drive customer loyalty
Creating a memorable unboxing experience for your customers is 
an effective way to encourage customers to repeat purchases. 
Plus, it gives your business an edge over the competition.
In a survey, it was found that consumers are likely to make 
repeat purchases from an online merchant with premium 
packaging. That said, now that Christmas is upon us, bracing 
your packaging game would be helpful.
A good way to enhance your customer’s unboxing experience is 
to include handwritten notes in every package mailed to 
customers and offer the same option for gifts. Wrapping the 
ordered gifts in beautiful Christmas-friendly packing can also go 
a long way to add personal touch to the unboxing experience 
and increase customer loyalty.
Increase the perceived 
value
You can raise the perceived value of your product without 
spending much by including items like postcards, tote bags, key 
chains, stationary or any other merchandise in the box. This way, 
customers will feel like they have received more than what they 
paid for. In addition, including reusable items in your box can be 
great for increasing your word-of-mouth recommendations.
CREATING THE PERFECT 
UNBOXING EXPERIENCE
The process of creating the perfect unboxing experience can be 
overwhelming but there is no need to reinvent the wheel. You can 
always take some inspiration from other brick or mortar or online 
stores and your own colour palette, ambience, and visual direction 
to build a great unboxing experience for your customers.
#Choose Sustainable 
Packaging
More and more consumers are becoming conscious about how 
environment-friendly the products they use and the brands they shop 
from, are. Being sustainable with your packaging differentiates you 
from others as many retail owners still haven’t chosen the 
environment-friendly ways for unboxing.
#Think About the Material
If you are targeting high-end customers, you can convey a sense of 
luxury in your packaging with a gloss or matte lamination coating. 
On the other hand, if your brand is environment-friendly and 
minimalist, you will not need any coating at all.
#Exude Sophistication
To create a sense of sophistication in a cost-effective way, you can die 
cuts, embossing, spot UV and foil stamping in your retail packaging. 
These embellishments and extra coating are usually affordable and 
make a great difference in your packaging.
#Choose Right Materials
Besides, you do not need to necessarily overspend to dress up 
your products. Just be sure to choose functional materials to 
provide the right protection to each product, so they reach the 
recipient in good shape and condition.
Everything in product packaging follows a functional path. 
With that functionality comes an opportunity to enchant. 
Make sure to have your customer whopping in delight 
with: Outer packaging> Inner packaging> Surprise 
element/product> Bonus – like a thank you note.
Customer shopping habits are progressively changing, 
instead of creating shareable experiences in stores, retailers 
must deliver them to customer’s home.
Moreover, do not forget to say thank you to your valued 
customers who have shown their support during these difficult 
times. Get the list of your loyal and recurring customers from 
your POS sales system and send thank you notes in mail and in 
product packaging as well.
Contact 
POSU Ssales
PO Box 7921 Baulkham Hills BC 
NSW 2153
Email: [email protected]
Phone: 1300 026 062